Unveiled The Tenth China Top 500 List Of Brand Names

A few days ago, the Chinese brand value 500 strong appraisal committee announced the Tenth China brand value 500 strong list.

Ranked 26 billion 921 million in brand value, 117 in 361, and 361 in 16 billion 52 million.

Ranked 253 in 14 billion 111 million yuan, while pan, Daly and seven wolves.

Yako, nine Mu Wang, relatives, Qipai, golden deer, precious birds, Jordan and other local businesses are on the list.

It is understood that the Tenth China brand 500 strong selection campaign was co sponsored by the brand observation magazine and more than 200 agencies in the United Nations.

The 500 list of Chinese brands has a total value of 130536 billion yuan, with an average value of 26 billion 100 million yuan on each list.

In 2015, the average value of each list was 23 billion 300 million yuan.

In 2014, the average value of each list was 22 billion 200 million yuan.

This shows that over the past year, the brand value of enterprises has increased by more than 12%, a marked increase over the previous 5%.

The 500 valuation of Chinese brand value is based on the income present value method, which is based on the profit level of the enterprise in the past three years to speculate on the excess profits that the brand may bring in the future.

Brand value mainly includes two aspects: brand sales power and brand premium power. Sales power refers to the ability to sell more and faster than competitive brands at the same quality and price; premium refers to the ability to sell more than competing brands in the same quality and sales volume.

Brand value is ultimately reflected in the profitability of the brand, and the change in brand sales and profit is the result of the change of brand value, so sales volume and profit volume are the most important basis for evaluating the brand value.

Besides sales and profits, the factors that evaluate brand value include: brand industry, brand industry status, brand substitution, brand history, brand stability, brand growth, brand influence area and other factors.

Relatively speaking, the shorter the purchase decision time, the greater the brand value, such as fast moving consumer goods; the larger the information asymmetry between buyers and sellers, the greater the brand value, such as the real estate industry; the greater the impact on physical safety, the greater the brand value, such as medicine and food industry.

On the contrary, the stronger the brand substitution, the lower the brand value.

Therefore, the same sales and profits of enterprises, because of different industries, brand value difference will be relatively large.