How Does Nike Integrate Sustainable Development Into All Businesses Of The Company?

Recently, Nike The company has released its sustainable business report for the 2014/2015 fiscal year, describing the progress made by the company in terms of environmental and social goals, and taking the vision of a low-carbon and closed loop as part of the company's development strategy. Mark Parker, President and CEO of Nike, said: "Nike is forecasting the future through sustainable innovation."

In this report, Nike focuses on how to integrate sustainable development into all businesses of the company. It also shows Nike's commitment to setting up positive and sustainable development goals and subversive innovation inputs.

Jones, chief sustainability officer and vice president of Nike, said: "we set ourselves a challenge to reduce business environment by half and double the business at the same time. This is a ambition that can not be achieved simply by efficiency growth, but needs unprecedented large-scale innovation. This is a challenge for us, our collaborators and partners in the process of moving forward towards the future of the circular economy.

In this report, Nike shared the progress of its 2015 fiscal year goals, including reducing carbon emissions in the continuous growth of performance, achieving significant reductions in water consumption, reducing the number of foundries, improving quality, improving product sustainability and reducing waste.

As the next step in the plan, Nike has set three strategic goals: minimizing environmental impact, changing production mode and releasing employee potential.

To achieve the above three goals, Nike has set up a new target for 2020 fiscal year covering the environmental impact area and the entire supply chain. Including: will footwear All the rubbish produced during the production process is spanformed from landfill or incineration to achieve zero waste. Purchase from the factory product Consistent with the company's sustainable requirements. To create products with the highest performance and minimal environmental impact, Nike is committed to reducing overall environmental impact by 10% and increasing the use of renewable materials. By the end of the fiscal year of 2025, 100% of renewable energy was used in its own or business facilities, and the wider use of renewable energy was encouraged as part of the control of absolute emissions.

Nike said that through efforts from material innovation to changing its production mode, Nike's long-term strategic goal will be achieved by 2020, that is, sustainable innovation as a powerful engine of growth and promotion of change.