The Location Of Clothing Shops Is A Top Priority In The Operation Of Clothing Stores.

The location of clothing shops is a systematic and meticulous project. It is necessary for us to seriously consider the location of clothing shops, the location of brand clothing shops and the location of clothing stores before opening a clothing store.

Strategically, the location of clothing stores should have long-term vision, broad mind and extraordinary courage. "Large site selection" and tactical location of clothing stores should be adapted to local conditions and flexibly.

"Wang" can not be decided by a single element. Let's share with you the strategy and tactics of site selection.

In order to avoid the remote environment, we should choose the location of the store according to the location of the clothing store.

"Business circle" is a circular consumption circle consisting of a clothing store located at the center of the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take a clothing store located in a residential area as an example. Generally, a radius of 500 meters is the main business area, with a radius of 1000 meters.

The radius of 1500 meters is third business circle, and the walking time is 8, 15, 20 minutes.

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific clothing store requires the first-hand household survey data as the basis for revision.

Because there are different types of clothing stores and different sizes of clothing stores, the radius of their business circles will vary greatly.

The accumulation of relevant clothing shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, it is very clear to choose the business district with relatively high popularity and brand names in the same clothing. The goal of consumers' purchase is very clear. It can not only enhance the image of the clothing store, but also help improve the popularity of the clothing store.

The first principle is to open a large store in small cities.

New ideas have been put forward in operation, and what tactics should be applied to locate and open stores in big cities? 7, that is to open flagship stores or open stores in big cities.

The same brand in the same walking street opening 5, 6 stores is now more popular practice, such cases are numerous: Shijiazhuang's Zhongshan Road has six "JEANSWEST" clothing stores, "Nike" in Changchun's most prosperous street there are four stores, in Guiyang's one street within 150 meters of two "Kentucky"...

It is easy to remember the highest mountain in the world, and few people will remember the second highest mountains.

"First principle" is everywhere in marketing, such as buying dandruff shampoo will immediately think of "Head and Shoulders", this is because Head and Shoulders in the Chinese market, the first to introduce the concept of dandruff.

And again, "

"We will think of" professional trousers ", which are the successful cases of" first principles "and brand positioning closely combined.

China's entry into the WTO has led to changes in the domestic market competition. Two or three foreign brands have entered the mainland and entered the top cities of China, and small cities will become an important contention in the future compared to the increasingly saturated brands of big cities.

According to the first principle, if foreign brands enter small cities, if they can grasp the opportunity to put clothing stores in small cities, they will be the first step towards a decisive victory.

At the same time, small cities have the advantage of rent. When the amount of investment is unchanged, small cities will open stores, and the clothing stores will have a larger area. One can visually and effectively focus the attention of customers and attract customers to come. Two, the entrance is also relatively wide, customers can easily enter the store, and can stay more customers, the greater the chance of business.

Of course, small cities should also coordinate with the specifications of the city when they open large stores.