The Women's Clothing Shop Is Smart Enough To Show Customers Around Every Corner Of The Shop.

The customer's walking line is the women's clothing store according to the type of clothing, the time limit of purchase or the life cycle of clothing, it is designed to guide customers in the shopping mall in a step-by-step way.

Whether the route is smooth and whether the width of the route is appropriate will directly affect.

The desire to buy.

If the route is too wide, it will not only waste valuable shopping space, but also affect the purchase interest because customers are far away from clothing.

If the route is too narrow, it will make customers crowded each other and produce unpleasant feelings, which will affect purchase interest.

The shoulder width of a general adult is about 40-55 centimeters. Therefore, the width of the customer's moving line should be 85-120 centimeters in the clothing store space. The width of the route enables the front customers to choose the clothing items behind the passage when they choose to buy clothes.

The customer route of clothing store space can be divided into main line, auxiliary line and payment route.

The main line is to decide the customer.

The main passageway of internal flow lines.

In order to let customers travel to every corner of the clothing store, the general clothing store starts with the entrance as the main route, and advances in a clockwise direction.

Large clothing stores can design the main route as well shaped or circular. Small clothing stores often design the main route as L or reverse Y.

The subsidiary line is the auxiliary channel to decide the customer's flow line in the clothing store.

The function of the sub line is to guide the customers from the main line to the different display cabinets.

The quantity and form of the sub line should be decided according to the characteristics and space of the clothing store's modification.

The payment route refers to the ending line connecting the clothing sales area and the cashier cabinet.

Some clothing stores do not pay attention to the design of the payment route, which brings inconvenience to customers' payment, causing customers to be unhappy at the last moment in the clothing store shopping, so that many customers who can turn back to customers may not be willing to patronize again because of the inconvenience of payment.

The design of the payment route should be easy for customers to find the location and convenience of the cash register.

Principle.

By adjusting the commodity in the store's inside end, attract customers to further improve the use value of the end of the shop.

Moreover, when customers shop at the end of the store, they will take a look at the high priced goods on the way out of the shop door, and may decide to buy the high priced products at the moment of going out.

When you go to the front of the store, you may also buy intermediate priced goods.

Here, it is important to note that initially attractive low-priced goods should be placed at the front end of the store to let customers know that shops sell them.

Therefore, when the goods are moved to the inside of the store, customers will come to the shops to buy them.

If the low-priced goods were placed in the front end of the shop at the beginning, customers would not know how to shop in the shop because they did not want to go into the shop.

If the inside of the shop is dim, the customer will feel unsafe and will not enter the inside of the store.

For this reason, the lighting of the inside end of the shop should be 2 times higher than the average brightness of other places. This is also a trick for attracting visitors.

Clothing stores can also overcome the shortcomings of the store by taking advantage of the psychological effects of color.

The colors such as red and yellow will give rise to the role of "advancing psychology" and urge people to move forward.

Shops can paint the walls of the shops into warm colors, so that customers can have the mentality of moving forward.

Customers may have the mentality of moving forward under the stimulation of this kind of color, thus unknowingly reaching the depths of the shop.