Talent Shortage Restricts Jilong Shoe Industry To Become Bigger And Stronger

Today, every household factory in Jilong town has been built into a shoe market. It has formed a local industrial system with shoes making industry as the leader, shoes processing, leather plastic, hardware, paper packaging and other industries.

According to the head of Jilong Town, about 1/3 of China's shoes are produced in Guangdong, 1/3 of Guangdong's women's shoes are from Huidong, while Huidong's women's shoes are mainly produced in Jihuang district.

Jilong town shoe factory and related production and operation units have developed to more than 2000, with more than 100 production lines and 110 thousand employees.

At present, the whole town has cultivated 1 well-known trademarks, 5 national exemption products, 6 famous brand products and 7 famous trademarks.

"But at present, the brand of women who are famous in the whole country is still very few."

The head of Jilong town said with regret.

According to the analysis of the industry, the development route of Jilong shoe industry has been dominated by partial production, such as OEM processing, foreign trade orders and so on. Its development is also directly developing from the three stages of manual workshop - water production - export trade, and thus missed the best time to create the main brand.

Besides,

It is also one of the bottlenecks restricting the development of Jilong shoe industry.

In an interview, reporters found that many shoe companies were complaining about the difficulty of recruiting talents, especially in brand marketing management.

Extremely scarce.

In 2015, the gross domestic product of Jilong town was 4 billion 391 million yuan, an increase of 14% over the same period last year. The added value of industrial added value above designated size was 864 million yuan, an increase of 28.2% over the same period last year. The turnover of wholesale and retail accommodation and catering businesses above designated size was 1 billion 130 million yuan, an increase of 29.5% compared with the same period last year. The fixed assets investment was 1 billion 409 million yuan, up 31.2% over the same period last year, and the tax revenue was 123 million yuan.

At present, Jilong town is starting from the construction of soft and hard environment, and is committed to improving the carrying capacity of cities and towns.

Develop stamina.

In terms of hard environment construction, we should start with strengthening infrastructure construction, improving environmental sanitation, traffic conditions and technical support.

The construction of the eastern section of the North Ring Road, the two North Road, the Jilong River and the Kao Zhou ocean comprehensive improvement project will be launched in a comprehensive way, and the construction of the new Jiyan highway, the Han Tong to Xiao Tun section of the G324 line and the Nanshan Forest Park will be started. At that time, the urban road network structure will be further widened and the urban development environment improved.

At the same time, Jilong town is in the process of building a creative industrial park for women's shoes. The first phase is to focus on the construction of the Chinese women's shoes production base, the fashionable women's shoes culture hall, and to start the implementation of the footwear industry tourism project, and strive to promote the brand pformation and upgrading of the footwear industry on the basis of promoting the "win win" situation of promoting the brand and selling products, providing consumers with real benefits, promoting the diversified development of the tourism industry and enhancing the image of the town.

In terms of soft environment construction, Jilong town actively strives for the support of the central town, and implements the support plan for enterprise growth conscientiously, assisting enterprises to strive for preferential policies such as taxation and finance, and speeding up the development of enterprises' Tuen Tuan development and the "pformation of enterprises" and "small promotion rules", and guides enterprises to strengthen technological and design innovation, enhance brand awareness and enhance market competitiveness.

Jilong town official also said that Jilong will vigorously promote the development of e-commerce in footwear industry, and guide footwear enterprises to develop domestic and export markets with the help of Taobao, Jingdong, Alibaba and other platforms, and take the construction of the training base of Min Zhou e-commerce as the starting point, to build the Taobao village into a Taobao village integrating shoe industry research and development, attracting investment and e-commerce.