IKEA Opened A Small Store In Wenzhou.

The opening of small stores in Wenzhou reminds people of IKEA's layout plan.

Modern people rely more and more on the Internet to complete the necessities of life, but the pportation of large furniture is indeed a problem that can not be overcome.

The emergence of the ordering center enables consumers to take the initiative to complete the purchase through the network booking. This can help IKEA to complete the pre process steps of ordering online order process, and it can also provide more opportunities for departments to accumulate experience in online business.

At the same time, IKEA did not give up the opportunity to sell offline entities, and set up smaller stores in relatively small cities, in order to test the purchasing power of these cities, and cooperate well with the large IKEA shopping centers around the world to enhance the overall performance level of IKEA in the region.

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In modern life, the concept of life is becoming more and more indispensable. However, the harsh location requirements are still prohibitive for many cities, and the consumers with demand can only purchase the IKEA shopping mall near the city.

But today (May 25th), the first IKEA store in China has officially opened in Wenzhou, so that consumers here do not have to go to Ningbo to buy. The new store business model can also be seen as a preheating of the electricity business.

The IKEA small store opened in Wenzhou is defined as the ordering center. The store is very small, only 1900 square meters, and the area is only 1/10 of the ordinary IKEA mall.

And ordinary stores store all goods neatly and attract consumers with different shopping atmosphere.

Only 1000 kinds of commodities are available, but not in quantity.

More products are displayed in the form of display. Consumers can purchase products on display in the form of orders or products on IKEA China's official website. Subsequently, the goods ordered will be shipped from Ningbo IKEA to Wenzhou, where the order center will charge 60 yuan per service charge, and customers can choose to deliver their own products or deliver them home.

The opening of small stores can not help but remind people of IKEA's business layout plan.

Modern people rely more and more on the Internet to complete the necessities of life, but the pportation of large furniture is indeed a problem that can not be overcome.

The emergence of the ordering center enables consumers to take the initiative to complete the purchase through the network booking. This can help IKEA to complete the pre process steps of ordering online order process, and it can also provide more opportunities for departments to accumulate experience in online business.

At the same time, IKEA still did not give up the opportunity to sell offline entities and set up in relatively small cities.

It is also to test the purchasing power of these cities, and cooperate well with the surrounding large IKEA stores, to enhance the overall performance level of IKEA in the region.

Although it is the first in China, similar models have already started testing water in other parts of the world.

In 2015, IKEA tried to run such small stores in Spain, Norway, Finland and UAE.

The size of these small stores is controlled within 2500 square meters and is very popular in the locality.

Of course, the ordering center also has some small regrets. Many people love to buy green plants can not complete the purchase here, IKEA restaurant has always been cheap and delicious, but also because of the limitation of business area can not appear.

However, small shops bear the responsibility of testing water. If the performance is good enough, it is not impossible to open a large store in the local area.