A&F Made A Preview Of New Products In Autumn And Winter In Beijing In 2016.

On the 25 day, Abercrombie & Fitch (later referred to as A&F) made a preview of new products in autumn and winter in Beijing in 2016.

In 2014, the American teenager was once famous for selling naked men and ivy.

It was the first time to enter the Chinese market.

The new preview of this time in the times gallery is the third new preview of A&F in Beijing.

On the same day, Abercrombie and Fitch also exhibited its sub brand Hollister.

The display of the two brands is divided into two exhibition halls on the 37 floor of the world trade center, which is covered with scarlet carpets and bright lights. The old wooden background panels and display frames are used.

Since 2012, the performance of Abercrombie & Fitch Co. has been falling for 13 consecutive quarters.

According to the 2015 quarter fourth quarter earnings report released in March, its revenue has finally increased positively.

Quarterly total revenue grew 2% to $1 billion 100 million, while same store sales increased by 1%.

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A&F is slowly changing in order to grow in performance.

You can see these changes in the preview of this autumn and winter 2016.

In June 2015, A&F plans to change the layout of the store, brighten the lights and reduce the smell of perfume.

In this preview, the smell of the fragrance in the shop is gone, and there is no sign of dim light.

In the spring and autumn of 2015, A&F announced

We should go to "Logo".

From its design of autumn and winter 2016, the design of A&F big Logo has been reduced, but there are still Logo red sweaters.

In addition,

The design does not necessarily use the A&F brand Logo, but is replaced by the retro style letter A.

In addition to saying goodbye to naked men's marketing, correcting shop design and going to Logo, you can still see sweaters, shirts and hoodies on the Ivy League campus in the winter of 2016, but the new style you can buy is the version of the classic retro version of the A&F, which is outdoor wind.

On the preview, dark green outdoors jacket and windproof clothes are also on display. Besides, there is a light brown outdoor wind jacket jacket.

About 3 years ago, A&F took the style of preparatory students, and these outdoor wind designs were reproduced from the classic products of over 100 years.

From the perspective of A&F's history, brand Abercrombie has not been integrated with Fitch, but has been specializing in camping, hunting, fishing gear, and outdoor style clothes. It can also be seen from Logo's elk.

At that time, the customers were mainly professional hunters, explorers and so on.

Now on Ebay, there is also vintage's A&F sale, which has been highly sought after.

Echoing the retro wind, A&F also made adjustments to its Logo.

You can see that the Logo and A&F Logo behind the model show are different. The Logo can be found in the catalogue of 1915 A&F.

In August 2015, Aaron Levine, from Ralph Lauren, served as the design director of A&F Mens men's wear. This autumn winter series is the second series from his hands, and is also the first series of Kristina Szasz of the new women's wear design director.

The new season A&F women's clothing will be less girls' style and more mature flavor.

Another plan for A&F is to open stores in Beijing by the end of this year.