Xia Hua: On The Pformation Of Business Mode

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Xia Hua, chairman of Yiwen enterprise group, a well-known personage, recently revealed that it is leading a bold change in business mode: using a platform as a platform.

The Chinese factories and excellent designers of the foundry are linked together, hoping that consumers can buy the same quality clothes as luxury goods at the same price.

Once the news was disclosed by the media, it quickly caused a sensation in the industry.

Many industry people also told reporters that this business model is optimistic, but the road of brand building is still a long way to go.

In the interview, the reporter also noted that the recent action of Yi Wen enterprises was frequent. In addition to the strategic investment "little black dress" and "small ceremony" service platform, it is rumoured that there will be Internet plus marketing strategic entrepreneurship platform, such as "Miao Miao skirt" and "little embroidery piece".

Founded in 1994, its EVE de UOMO, Notting Hill NOTTINGHILL, Kevin Kelly Kevin Kelly, EVE de CINA and other high fashion brands have built a strong supply chain system for product development.

At present, Yiwen is linking up authoritative fashion institutions and potential entrepreneurs to strive to build an ecosystem beyond the traditional fashion industry.

Xia Hua also made a public statement. The core of Yi Wen is that it has a strong ability to create and create a core product of the best quality product in fashion.

Xia said that strategy must be centered on its core competencies. Yi Wen will also rely on the ability of creation and marketing, and the common development of online and offline. Eventually, it will make Yi Wen become a huge fashion ecosystem.

Sun Xun, a researcher at the international brand consulting (Beijing) Co., Ltd., told China apparel magazine that in the growing environment of China's economy, the growth of textile and garment industry still needs the support of leading enterprises such as Harean's home, cross border, search special, Semir and so on. It still focuses on the main business, and the opportunity for pformation and upgrading and the main starting point is the consideration of the company's performance.

Therefore, sticking to the main business and constantly innovating are also the fundamental driving force for the sustainable development of textile and clothing brand enterprises in the future.

Sun Xun believed that

From the point of view of profit law, the normal state of an industry is that 70%~80% enterprises can make profits. 20%~30%'s business can run smoothly or lose money in the future. In the future, who can really grasp the changes of the new generation of consumers and consumer groups, and actively grasp the trend, carry out meticulous management and operation co-ordination, and conduct differentiated operation of the characteristics will be very important.

The stronger is stronger, the weaker is weaker, the differentiation will continue, and the road of pformation and upgrading of this counter attack is defeated by those old ideas that can not keep pace with the times. Only by having a deep insight into the global trend can we grasp the future, and the Chinese garment industry will also have a world-class leading enterprise, which is only a matter of time.

Wang Fengye, an analyst with Changjiang Securities, said that the main source of profits of the garment industry in the future will be the upgrading of the overall concentration of the industry and the premium of the brand brought about by the increase in the value added.

However, at present, Chinese brand clothing is still in the buyer's market. Most of the brand clothing caters to the seller's market mode and its characteristics can not adapt to the new competitive environment.

Brand clothing sub sectors are in different degrees of shuffling process, leading enterprises continue to consolidate the foundation, competitive advantage is more and more obvious, and market share gradually expands; weak enterprises gradually reduce market share or withdraw from this increasingly competitive market.

At the same time, leading enterprises, on the basis of doing well in the main industry, will graft and upgrade the new economy, enhance the competitiveness of enterprises, and better satisfy the consumers' experience.

Industry competitiveness is becoming stronger and stronger, and market concentration is becoming more and more high.