What Should A Store Manager Do When It Rains?

On rainy days, pedestrians at the front of the store will definitely decrease.

Then what shall I do?

At this point, the role played by the store manager is enormous.

"It seems that the target of this month has been very heavy and it has been rained for several days in a row."

"People don't have a business. How can they do business?"

"Look at this terrible weather"...

Small head will continue to look outside, seems to be telling other shopping guide: the road is really no one.

These actions will only make colleagues become negative and low mood. Finally, bad performance will be very normal.

On rainy days, store managers should be more positive, positive energy and morale.

Besides, what should the store manager do?

Because the passenger flow is small, the customer service time is ample, the store manager can follow up every sales opportunity on the spot, supervise the sales process of the shopping guide, and jump out to help the clerk when necessary, and improve the turnover rate by enhancing the customer experience and strengthening the sales force.

2, optimize the store environment

Conduct a comprehensive inspection of the overall environment of the store, maintain the details of lighting, window display and exhibition, check the materials that need to be repaired and replaced and replace them, such as arranging breakage and missing items.

Function cards, arrange for new replacement.

3, care for old customers, activate old customers.

Call old customers, send text messages, micro letters, care activities, enhance customer perception through communication process.

Do not have too strong sales purpose, take service as the starting point, but accurately capture and record sales opportunities displayed in customer conversations, and generate the next proposal for communication.

4. Organize training and learning activities.

It's a good choice to use rainy days as training time.

Fewer passengers, a small number of people can do customer reception, more people can organize to participate in internal training and learning.

At the same time, shop assistants can play role play, simulate sales process, and improve sales skills.

5, use WeChat, QQ, micro-blog and other tools to find potential customers.

On rainy days, many customers at home will have plenty of time and will be more willing to communicate than sunny weather.

The store manager can use WeChat account and personal WeChat account, through the way of finding nearby people, push service and marketing information, add potential customers to friends, and make some interactive communication to generate potential customer information.

6. Data analysis

Processing and analyzing store data and competitor information to find out the main points of store performance improvement and management optimization, and design implementation plan.

7, marketing preparation

Organize the core sales consultant in the store, execute the refining and packaging, marketing preparation, and POP

And marketing activities planning, so as to lay a solid foundation for further sales and marketing work.

8. Internal communication and team building

The store manager can make use of such time to hold internal meetings, do some important communication work, and also can drink tea or chat with individual or several salesmen, exchange feelings and strengthen team cohesion.

9. Provide free rental services for umbrellas.

Store more umbrellas, publicity information on the display window, free borrowing umbrellas, customers only need to pay a small amount of deposit, so they can take away their umbrellas.

On the one hand, it improves the image of store service, and at the same time, it is the two effective customer interaction.

10. Rain as a "special sale day"

The rainy day is a special promotion day, so that when customers buy shoes on rainy days, they will consider your store for the first time, or even choose a rainy day.

This kind of promotion can be persisted for a long time and actively promoted to let all passing people know.

Dear friends, it is not a rush to have no passenger flow on rainy days. Instead, this is a very good opportunity to seriously do the work listed above, laying a good foundation for the improvement of sunny day's performance.