Mayhoola Private Equity Fund Buys Balmain 460 Million Euros

According to media sources, there are firsthand sources that the Qatari royal family backed Mayhoola private equity fund bought France for 460 million euros.

Brand Balmain, the deal may be announced as soon as possible this Wednesday, marking the end of months of negotiations between Mayhoola private equity fund and Balmain investors.

According to the data, the purchase price of 460 million euros will make the valuation of Balmain reach 14 times of its profit before tax and depreciation and amortization of EBITDA.

Balmain last year's sales of about 130 million euros, can be in the doldrums of luxury.

With a growth rate of 25%, Balmain is clearly a dark horse in the luxury market.

According to relevant sources, in the terms of the terms of the purchase agreement, Mayhoola Private Equity Fund agreed to assist Balmain in global expansion and development of jewelry series.

The Mayhoola private equity fund controlled by Sheikha Mozah, Qatar, also owns Italy textile giant PalZileri and Britain.

In 2012, the Mayhoola private equity fund bought Italy luxury brand Valentino at the price of 825 million US dollars, and hoped that Valentino could be listed in 2017. AnyaHindmarch

In 2004, Balmain was once on the verge of bankruptcy.

5 years ago, the former chairman of the company, Alain Hivelin, hired talented designer Olivier Rousteing to revive the brand, making it one of the most successful cases of French brand turnover, but Alain Hivelin died in December last year.

After his death, Emmanuel Diemoz, the chief financial officer of the company, took over as the chief executive of the brand.

Creative director OlivierRousteing often published photos of his extravagant life and Balmain activities with celebrities such as KimKardashian on his Instagram, attracting more than 3 million fans' attention. He promoted the brand value of Balmain greatly in social media promotion.

In addition, the cooperation series launched by OlivierRousteing and fast fashion retailer H&M last year was very successful, and almost sold out at the moment of sale, which is not common in the H&M cooperation series before, and once again raised the brand's heat.

The picture is brand creative director Olivier Rousteing.

Pierre Balmain founded the same name brand Balmain in 1945. Before that, he and Christian Dior jointly worked as a designer for Lucien Lelong fashion group for many years.

Because employers often deny their designs, they choose to resign and set up two luxury French brands, Balmain and ChristianDior respectively.

Among them, Balmain is famous for its expensive embroidered military style jacket. It is one of the remaining major independent luxury brands in France.

Balmain has long been a major wholesale business. Currently, there are about 250 licensed retailers around the world, with around 10 flagship stores around the world.

In 2010, Balmain officially entered the Chinese mainland market. In the same year, Beijing opened two stores in Shanghai.