The Development Of Physical Businesses Is Restricted. Is There Any Investment Value Of Shops?

In June 10th, the Parkson Shopping Centre of Xi'an East Street was officially closed for 18 years. This event once again pushed the development of physical commerce to a public view. One can not help but wonder: Online retailers In the environment, is there any development in real businesses? Is the value of shops worth investing?

Changes in consumption purpose

Providing quality consumption experience is more important.

If the development of physical business is restricted, will shops have no investment value? In order to get a definite answer, we must first understand the current consumption habits of consumers. A simple example: ten years ago, consumers wanted to buy one. clothes A pair of shoes came to the mall. When tired, find a place to eat and drink coffee. Today, consumers go shopping in order to see movies, fitness, and parties. After that, they go shopping. Therefore, the real business consumption is not the necessity of the citizens, but rather the choice of the business form that they prefer. Therefore, commercial real estate still has investment value.

Yan Ming, chairman of the Xi'an Baisheng shopping center and chairman of the Xi'an Li Feng business development investment (Group) Co., Ltd., believes that the modern commercial form is no longer a traditional single department store mode, no matter whether it is a commercial mode of community business, block business or centralized business, it no longer retails. product As the main mode of operation, catering, entertainment, leisure and even health care have gradually entered the entity business. Nowadays, consumers are not pursuing simple shopping, but a full range of shopping experience. Relatively speaking, electricity providers can only solve the demand for shopping for consumers, that is, we often say "retail", and with the gradual improvement of e-commerce business, business costs will gradually improve, and now the "low price" advantage will no longer be obvious. Therefore, a business entity that meets the needs of contemporary consumers will still get the recognition of consumers and maintain good business, thus ensuring the interests of their investors.

Choosing mature business circles

Reduce investment risk

In the environment of increasingly fierce competition in the housing market, commercial real estate has become more and more developers keen to develop products, and the stock of commercial housing is increasing. By the end of 4, the volume of business in Xi'an was about 6 million 571 thousand and 300. According to the current sales speed, the business cycle reached 68 months. Faced with such a large inventory, how should investors choose?

For this reason, Zhang Hao, director of the commercial real estate department of the northwest region of DTZ, gives his own suggestions: "many businesses will describe the future development of the commercial body when they sell them, such as" three years later this road will get through "or" there will be a large shopping center in the future ". For ordinary investment clients, I still suggest choosing mature business circles to reduce investment risks. In his view, first of all, we should examine the population density within a kilometer range. Generally speaking, the resident population reaches three to fifty thousand people in a kilometre radius, and the business that accounts for 60% of household consumption is more worthy of investment. Secondly, whether the supporting facilities such as medical treatment and education in the area are ripe; thirdly, if investors choose the community despot or street shops, we should consider the factors such as the population settled in the community and the word of mouth of developers. Finally, from the point of view of building structure, we should try to choose products with less public pool and high utilization rate. In order to ensure long-term operation, we should also choose shops suitable for many industries to invest.

Yan Ming also introduced to investors a small skill to choose shops, that is, "follow the big brands" and invest in projects already signed with famous large brands, which can reduce investment risks and ensure profits.