"Jingdong In The Two Dimension"? Financing 33 Million The 3 Major Investment Directions In The Future

"Warehouse warehouse" founder Qian Yong revealed that a few days ago, the warehouse has completed 33 million yuan A round.

The leading Party voted for song Ho's innovation in its A round of financing.

It is reported that the secondary warehouse will use the financing proceeds to IP acquisition, talent recruitment, product and supply chain optimization.

In the two market, entrepreneurs are like clouds. What are the capabilities of the second warehouse and Qian Yong?

"What attracts me most is that his execution is very strong. At present, the second warehouse is the largest paction in the industry. In my eyes, it is vip.com or Jingdong in the two dimension."

Zhang Yunpeng, general manager of song he innovation, said.

It is understood that the number of users in the warehouse has been close to 500 thousand a year, and the monthly turnover has reached 3 million yuan.

In 2016, the annual target turnover of the secondary warehouse was 40 million yuan.

What kind of enterprise is this?

"Liu Qiangdong, you think, let him do two yuan, how to do it?

There are many two yuan (sellers), may consider doing, but will not become the core, at best to do a special topic.

Although the two dimension market is not small, it is still too small for them.

Qian Yong, male, born in 1990, Cantonese, quit from vip.com in 2015 and set up a "second warehouse" to find a private plot outside Ali and Jingdong.

Three "smelly cobbler" who rubbed their hobbies and expertise together

The "third party merchants' entry mode" is more like Jingdong than the Jingdong, but it is not a good idea to call it vip.com of two yuan, because two of its 3 founders are vip.com origin: CEO Qian Yong has been a vip.com operator; CTO Zhang Junjie has been a vip.com architect; the business director of fortune Xinyuan is the founder of the two online shop "silver fan grass workshop".

Moreover, in the more than 70 and 80 teams of the second warehouse, 1/3 of them came from vip.com.

"We are strong in the operation of the electricity supplier, and all like anime, and the second warehouse is what combines our advantages and interests."

Qian Yong said.

As a two dimension, Qian Yong likes to buy books, small gifts and so on. These things are not sold on platforms such as Jingdong, but domestic websites can only go to Taobao.

Qian Yong said, because the quality of Taobao's products is not guaranteed, and the selected products are not refined, so the three "smelly cobbler" initial intention is to solve the two yuan shopping problem.

After finding that the pure self run mode led to insufficient SKU, the warehouse became a semi self run semi open Jingdong.

How can the quality of goods and services be guaranteed after the self run mode is broken?

In fact, most of the suppliers of the second warehouse are from Taobao and traditional enterprises (Qian Yong pointed out that there are thousands or even tens of thousands of businesses in the two businesses on Taobao). They generally encounter two pain points: first, there are fakes on the Taobao platform of C2C mode, which affect the interests of selling genuine stores; second, Taobao stores have to buy traffic every day and have high operating costs.

Therefore, the second warehouse uses the B2C mode to allow merchants to enter the house free of charge. The more than 20 buyers choose products for merchants, and make products' quality and regularization.

Compared with a year ago, the warehouse now pays more attention to the requirements for genuine products: the authorized merchants need to provide authentic proof of the merchandise, and check through the platform business personnel and the buying water team.

If the platform receives complaints from users, it will take off goods and punish businesses.

In addition to selling goods, auditing and shipping goods for businesses, the warehouse also provides flash buying and promotional activities, and the mode of operation is called "vip.com style" by Qian Yong.

At present, there are 4000 businesses on the secondary warehouse platform, 80% of which are from Tmall stores.

Since February this year, the number of SKU in the secondary warehouse has doubled, about 40 thousand, and the proportion of self owned and third party businesses is 1:2.

He became a "Jingdong in the two dimension" in a year.

Zhang Yunpeng, general manager of song he innovation, has invested in entertainment networks such as travel network, beacon TV, and pepper entertainment. He and Qian Yong's acquaintance are introduced through friends.

After a northeast 70, a Guangdong after 90, two people speak faster, speak concise and direct.

Zhang Yunpeng thinks Qian Yong's greatest characteristic is to walk fast and execute well.

"The electricity supplier is not technically complex, it depends on who runs fast, who can seize the opportunity to seize the user at low cost.

The paction size and volume of the secondary warehouse is the largest in the two dimension area (the monthly turnover is 3 million yuan). In my view, it belongs to the two dimensional Jingdong and vip.com.

Unlike Jingdong, the warehouse has been in the profit stage since April of this year.

Qian Yong disclosed that the new financing will be mainly used in three aspects:

Cooperate with more IP.

The secondary warehouse self operated goods are divided into two parts: from the supplier to sell goods, and to research and develop internally.

In terms of suppliers, it has worked with merchants such as Aiman, Qinshi Mingyue, NetEase games, Wan Dai mainland agents and so on to sell two yuan hands, eggs and so on.

On the other hand, the warehouse has the IP authorization of the original comic platform, such as the evil spirit, the network platform, and so on, including the famous animation works such as the return of the great sage and the town soul street.

Qian Yong said, with more IP cooperation, the product development team of the second warehouse will commercialize more IP, increase its own SKU, and give the original IP more cash flow channels, so this is the most important direction of the current round of financing.

It is reported that the copyright fee for the IP warehouse is about 15% to 20% of the sales volume.

Talent recruitment.

There are more than 70 people in the sub warehouse, including more than 20 buyers and more than 20 clothing R & D teams.

The warehouse will recruit more talents based on product managers, operations and marketing. It is expected that the company will reach 100 this year.

Product and supply chain enhancement.

The warehouse of the second warehouse is located in Guangzhou, which can deliver goods from the whole country and Hong Kong and Taiwan. (generally speaking, the businesses on the platform use their own logistics). Besides, they also cooperate with SF to export goods across the border to Japan.

Qian Yong revealed that many of the users from Japan were overseas students, and they preferred the antique "Akihabara not to sell" things.

In the commodity category, the second warehouse will add more clothing, backpacks, umbrellas and other daily necessities.

In the future, song wo will also provide assistance for the secondary warehouse in the copyright and distribution channels of game IP.

Small warehouse will take off two yuan "tights" in the future.

The derivatives of the two dimension IP are generally divided into hard peripherals and soft peripherals. Soft peripherals are key items such as Keychains, mobile phone shells, pillows and so on. They are characterized by low unit price and common life. Hard peripheral refers to handheld products, and it is also a typical example of the two dimensional periphery.

However, until February this year, everything in the warehouse was soft and not sold.

Qian Yong told the billion state power network that China's Pan two dimension population size is about 200 million, and the depth of two yuan users is 10 million, so the pure hard peripheral market is small.

"If you want to regularized the two yuan business, it will be combined with three elements. Umbrellas and other soft surrounding are fun and practical. They are very popular."

On the other hand, he pointed out that the soft periphery is more expensive than the hard peripheral with "buying only once a month", and the user stickiness is bigger.

Therefore, the goal of the second warehouse is the whole after 90, 00, the next two yuan, will force the layout of practical products after 90.

At present, the downloading of App in the secondary warehouse is more than 600 thousand, the average passenger price is 140 yuan, the rate of repeat purchase is 30%, and the number of users per day is 5000.

Before and after the Spring Festival, the second storehouse platform was added to the animation warehouse, game room, flash store and other channels.

Among them, sales accounted for less than 10% of the platform, as well as clothing, bags and other categories, the average passenger price is about 180 yuan.

"Hand belongs to the demand of deep commodities, users pay more attention to experience.

We strengthened the quality audit this year, and also carried out the cooperation with SF.

Qian Yong said that the refund rate of the secondary warehouse platform is not more than 30%.

There are many entrepreneurial enterprises in the two dimensional market in China. How can we win the love of capital when the industry is rising and everyone is eager to try?

"Although there are many people in the domestic market, no one has done anything.

The data of many two business start-ups are blown out, and Kung Fu is used on PR. It should be practical to do business and do not start business for financing.

Since the establishment of the second warehouse in April 2015, the three data that Qian Yong is most satisfied with are not only the rate of repurchase, but also the rate of refund, that is, 70% of the traffic flow comes from word-of-mouth. Maybe the person in charge of the vip.com operation and his 70 person team working on the opposite side of vip.com headquarters in Guangzhou are entitled to prompt the entire two industry.

The warehouse was established in April 2015 and is part of the Guangzhou brain Mobile Network Technology Co., Ltd., which is independently developed by the company. Its main members are Tencent, NetEase, vip.com and other Internet companies.

The Android and iOS versions of App were launched in July 24, 2015 and August 8th respectively.

In December 2015, the company announced that it had won the A round of Sino US venture capital investment, song wo capital, share investment, and Angel Trading Company, and the total amount of financing was 18 million yuan.

In June 2015, the second anniversary of the second warehouse held a turnover of 10 million and a maximum turnover of one million.

Song wo innovation is an investment organization of song wo capital. It is responsible for early investments in mobile Internet and new materials. Its general manager Zhang Yunpeng has invested in Liaoning Cologne fine chemical Limited by Share Ltd, Harbin red photoelectric technology Limited by Share Ltd, sports App entertainment circle, etc., and has invested in the network of entertainment, entertainment, beacon and other enterprises.

Zhang Yunpeng revealed that its future investment will focus on two dimensions, artificial intelligence and new materials.