Ledu, France'S Top Fashion Brand, Takes Various Measures To Enter The Chinese Electricity Supplier Market.

Reporters learned from foreign media's recent reports that France is senior.

(La Redoute) launched a Chinese website, hoping to extend direct marketing to China's expanding e-commerce market.

The website offers more than 100000 brand products and adopts direct mail mode.

According to the survey, Ledu is the largest e-commerce fashion retailer in France and is one of the top 350 companies in the UK market.

Choose to establish cooperative relationship with Chinese Enterprises

Compared with the Chinese e-commerce platform, Ledu is more interested in selling products through its own website.

To this end, it established a cooperative relationship with Azoya.

In this way, the brand can be directly pushed into the Chinese market, and it can avoid competition with other sellers on the e-commerce platform and pay the platform promotion fee.

"Last year when we were considering developing strategies to enter the Chinese market, we approached the Ledu trading company," said SaidaGallouj, head of international development.

"We are looking for local partners who are familiar with the Chinese market, culture and consumption patterns. They can provide consumers with all kinds of services on our website."

Zhao Dong, co-founder of Shenzhen Zheng Ya Trading Co., Ltd. said: "we are very aware of the behavior of Chinese consumers and the uniqueness of overseas retailers. We are very pleased to cooperate with Ledu and believe that we can achieve the desired results."

Take various measures to enter the Chinese electricity supplier market

In order to enter the Chinese electricity supplier market, Ledu has taken various measures.

In April, Witt Ross announced the sale of products to Chinese consumers through the royal flagship store, Waitrose.

This move shows that logistics is crucial if retailers want to enter the target market.

Ledu chooses direct mail rather than hoarding goods in China.

British magazine said China and the Asia Pacific market are becoming more and more important to global electricity suppliers.

In 2015, the Asia Pacific market electricity supplier reached 601 billion pounds (about 877 billion 610 million US dollars), an increase of 35.7% over 2014.

Paul Skeldon, the UK's mobile e-commerce expert, said: "for the first time in history, this area has not only become the largest retail market in the world, but also accounts for the first time that retail spending has accounted for 52.5% of the total global market expenditure.