Pathfinder Constructs The Ecosystem Of "Outdoor + Travel + Sports"

Famous outdoor in China

Transformation of outdoor service integrated service platform

The fund carries out a series of layout in three aspects: outdoor products, travel service and big sports industry. It expands the industrial chain, integrates upstream and downstream resources, and constructs the ecosystem of "outdoor + Travel + sports".

In 1999, a tent sleeping bag company was set up. After 10 years of development, it went public in October 2009 and became a well-known outdoor Brand Company in China.

Reviewing the development course of Pathfinder in the past 17 years: in the early 1999, the Pathfinder mainly made tents, sleeping bags and so on. After that, the product line was gradually enriched, from 2002 to 2004 years, from tent and sleeping bag to outdoor clothing and shoes. From 2008 to 2013, Pathfinder sold the first product in the same market for six consecutive years, and outdoor sports products were its core competitiveness.

Pathfinder has been growing since its listing, but the first net profit decline in 2015.

According to the 2015 earnings report, Pathfinder achieved a total revenue of 38.08 billion yuan in 2015, an increase of 121.99% over the same period last year, but net profit was 263 million yuan, down 10.5% from the same period last year.

Pathfinder's earnings in 2015 slowed with profits. Meanwhile, most of the listed apparel companies' earnings were also declining.

The market saturation, the slowdown of consumption, the impact of e-commerce and other factors, the enterprises operating sports goods have shown a weak trend.

In addition, the whole industry of Internet + sports is developing vigorously, and sports and all trades and professions are integrated into each other to get diversified development.

In view of this, Pathfinder began to pform to outdoor integrated service platform in 2015.

First, establish Pathfinder and sports fund.

The Pathfinder began to pform to the outdoor travel integrated service platform. In July 24th of the same year, it changed its name to "Pathfinder holding group Limited by Share Ltd". Through the establishment of sports industry fund, the layout and resource integration of the sports industry were arranged. In January 28, 2015, it announced that it was involved in the establishment of the sports fund and co sponsored with its wholly owned subsidiary Tianjin's new starting point, Jiangxi and the same assets, and set up a total of 110 million RMB explorer and sports fund.

Its main investment areas include: Sports vertical media, sports events operations, sports training, sports enterprises in the field of mass sports.

A joint venture fund established by the Pathfinder and the same capital to invest in some sports venture projects is intended to integrate with the Pathfinder after the maturity of the company.

Up to now, there are 5 enterprises that have announced investment abroad, namely, Ogilvy health, fitTime, ice world, Lok world and public view.

Ogilvy & amp; health is a fitness technology company. The company is mainly sports assessment service. Now it has been listed on the new three boards. FitTime as a sports health community platform, the company mainly focuses on platform content operation. The main vision of the company is AR and VR technology products, and has launched Alfa RealAR smart glasses. The ice world mainly acts as an outdoor ice farm for parents and children, benefiting from policy support, as well as the opportunity of the Winter Olympic Games in 2022. The future development potential of ice and snow sports is huge.

It is reported that at present, ice rink has been built in Beijing, Sanya and other places. The main idea of VR is to change the fitness equipment, which combines virtual reality and game technology with sports fitness. Users can experience outdoor sports in a virtual environment.

The above and the same capital investment projects are all around the sports industry and related industrial chain, involving mass sports fitness, outdoor projects, data platform, and AR, VR technology products.

Two, establish Pathfinder ecosystem: layout outdoor, travel and sports three industries.

Pathfinder, as a well-known brand in China, has been actively seeking development in the three major industries of outdoor, travel and sports in 2016, after the decline in revenue in 2015.

According to the World Tourism Organization data, the annual growth rate of the global tourism industry is only 2%-3%. Sports tourism is the fastest growing subdivision area, with an annual growth rate of 14%.

In the prime minister's government's report, sports tourism is the representative of the new economy and the platinum market of the two big gold industries.

The Pathfinder is optimistic about the development space of sports tourism, and actively carries on the pformation in tourism through capital operation. In 2013, he subscribed 40 million new shares of Singapore online travel platform Asiatravel, and in March 2015, with 230 million yuan strategic investment, Yi World International Travel Service (Beijing) Co., Ltd.

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On the outdoor side, the Pathfinder adds 150 million yuan to map out outdoor supplies.

This is also due to China's outdoor leisure sports, which is experiencing the trend of specialization, collectivization and popularization from the original characteristics of folk, spontaneous and grass-roots.

With the development experience of benchmarking the United States, the outdoor sports in China have entered a stage of stable development. The advantages of the Pathfinder itself and the current key layout reflect the importance of the outdoor sector. From its annual report, we can see that the outdoor sector is the cornerstone business of the group at this stage, and the profit is the best.

In sports, Pathfinder and sports fund are set up to invest in sports start-ups.

As well as Pathfinder, it is also a sporting goods company. It set up capital of mobile capital together with tiger and Jing Lin capital in January 2015. As a result, it has invested in sports start-ups such as Kunlun, Feel, Yuet Wan and so on.

The Pathfinder ecosystem consists of three major business segments, which are relatively independent and complementary. They are interrelated and shared in the process of user data analysis and user behavior analysis.

Three, the sports industry is hot, A share listed companies have set up sports industry fund.

In 2016, known as the sports year, the sports industry boom hit, capital poured into the sports industry, milestone events continue to appear.

Suning sports industry group announced the purchase of 70% stake in the international Milan club at the price of 270 million euros, and completed the first holding of the top European football clubs of Chinese enterprises; the storm group of Internet video company announced the establishment of storm sports and signed a contract with MP&SilvaMPS and Guangda certificate to reach a strategic cooperation; Deng Ya Ping, the "Queen of the table tennis", resigned from the post of Deputy Secretary General of the society, and joined hands with Hong Tai's innovative space to enter the sports industry, hoping to create a sports industry innovation and entrepreneurship platform.

A share listed companies are optimistic about the future development of sports industry and have set up sports industry fund.

The Focus Media that returns to the A share market will jointly set up a $400 million sports industry fund and invest $30 million to the sports social platform. The Internet video company storm technology and Everbright Securities will jointly set up the 10 billion yuan sports industry fund, which aims to invest in the excellent sports industry projects both at home and abroad.

In addition, Rhine sports, which was pformed by sports companies by real estate companies, issued a notice in October 2015. It plans to sign an agreement with Zhejiang Huanglong Sports and Jian Yin wealth to set up a 5 billion yuan sports industry fund.

The traditional sporting goods enterprises are facing bottlenecks in their development. Transformation seems to be the basic problems faced by enterprises. For example, Anta has set up a sports science room, has made technological innovations, launched technology running shoes and other products. At the same time, it has reached strategic cooperation with Alibaba.

As a famous outdoor brand Pathfinder closely followed, through the establishment of sports industry fund, a series of layout in outdoor products, travel service and big sports industry are carried out in three major aspects, and the "outdoor + Travel + sports" ecological circle is constructed, the industrial chain is expanded, the source of idle capital is integrated, and a service platform is pformed.

The Pathfinder is in pition at the present stage and is looking forward to its future development.