Who Is The New CEO Of Li Ning Co?

Who is the new CEO of the company? This problem probably began troubling the Li Ning Co since Zhang Zhiyong left office.

In almost every public occasion since then, such as press conferences and shareholders' meetings, Lining himself will be asked this question.

During the last two years of Lining's semi annual report and annual report, the company's external statements are very unified: the company has made good progress in identifying candidates for chief executives, but it is difficult to choose the right candidates. The board expects to announce the appointment of the new chief executive in the near future.

The position of chief executive officer of Li Ning Co has been vacant for four years.

In July 5, 2012, the Li Ning Co announced that President Zhang Zhiyong was stepping down. The company's business was temporarily taken over by Jin Zhenjun, founder Lining and partner Jin Zhenjun of the company's shareholders.

In March 2014, Jin Zhenjun was appointed Deputy Chief Executive Officer. He announced his resignation 8 months later, and Lining himself started the acting chief executive.

In the above period, the top management role of Li Ning Co seems to be in the stage of pending "pition". The two word "agent" reflects the hesitation and worry of Li Ning Co.

"In the past ten years, Lining really is very upset, the top floor has been changing, the organizational structure has been changing, and a company can not afford to do so."

A Lining resignation administrator so commented.

In the eyes of the outside world, Lining mainly experienced the times of Chen Yihong, Zhang Zhiyong and Kim Chun Jun.

Compared with Zhang Zhiyong and airborne executives Kim Chun Chun, who were trained by Li Ning Co from scratch, Chen Yihong has some special characteristics in the age. He is more like a "Jianghu people". He joined in the period of Lining's pioneering work. Lining came out of the brand and he was responsible for the implementation. The two had the meaning of jointly opening up rivers and lakes.

He is also a beginning of Lining's professional manager era.

Lining and Jin Zhenjun were interviewed.

During the Zhang Zhiyong era, the company expanded from 1 billion to billions, but radical expansion and strategic mistakes also catalyzed the most dangerous situation in the company's history.

3 years after the crisis and loss for a long time, the laureate of the local eldest brother was taken off.

The arrival of Kim Chun king, regarded as "the savior", failed to save Lining.

Although he has the reputation of saving the market of Daphne and other enterprises in the quagmire, he knows more about his industry that he is a master of capital market and not a good talent in managing retail enterprises.

Daphne's counterattack can be said to be

When the environment is good, capital is injected, decisions are made decisively and shops are opened quickly.

However, Lining was not so lucky from 2012 to 2014.

Until Lining himself had to go on his own again, he threw away the burden of "big company" and aroused the enthusiasm and fighting spirit of the company during its pioneering period.

Facts have proved that this is a feasible way. In 2015, Lining finally realized profitability. According to the 300 to 500 store opening plan, it is hoped that the number of units will increase in 2016.

More importantly, the morale of the company has finally boosted its performance.

Lining, with one's own strength, reorganized the company that scattered and scattered and respected the company again.

"It's the return of the founders," which is the general mentality of Lining and his fans.

Lining himself has continued to perform his duties in the capacity of "acting chief executive officer" after he launched the burden of revitalizing the company.

He probably did not want to "righting". From the very beginning, he repelled himself and the company tightly tied together, hoping to replace the pro management with the management system. Lining's ideal is that everyone buys Lining brand, but he doesn't know who Lining is.

So he wanted to give the outside world an impression that was trying to find a successor.

"As a company, I don't like to go ahead of myself, when you're finished, and the business is over."

Lining said.

But will Lining really announce the candidate in the near future? Not necessarily.

Although Li Ning Co has regain some dignity and foothold, its journey is still very long. First, it will face a new confrontation with the local champion Anta. The international brand ADI and Nike are also rapidly sinking the market, forcing local brands to pform the channel strategy from the dealer mode to the heavy assets direct mode. In addition, the brand image of Lining in the eyes of the younger generation of consumers still needs to be redefined.

"The candidate must be familiar with the sporting goods industry, and have a certain understanding of Chinese enterprises. When we can find the right person, we need" fate ".

Lining said so at the shareholders' meeting this June.

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The two words of "fate" are too mysterious. They can be close to each other. They can attack and defend. They can explain a choice and give an account.

Lining and Zhang Zhiyong, who had been promoted by him.

Whether or not to meet these conditions is only the first problem that a candidate should face. The second question is: dare to take Lining's handwriting in such a critical period?

Lining said very clearly: "we must know the sports industry and have a certain understanding of Chinese enterprises". The new people will face the situation that he needs enough intelligence, at least to convince Lining's three or five veteran.

Jin Zhenjun obviously failed to do so. He has always been Lining's "outsider".

When many Chinese enterprises are growing rapidly, there is a stage in which they believe in "foreign monks". Lining is no exception.

But now Lining himself is afraid of it.

The greatest hidden danger of the arrival of airborne troops is the conflict of culture and the turmoil of team spirit.

During the Jin Zhenjun era, many of the old people of Lining were "loped into the cold palace". Once depressed, they did not succeed. Under such circumstances, more people chose to leave.

Lining has started some new business leaders since he returned to, such as Yang Haiwei, a regional manager of East China and general manager of South China. Now he is vice president and chief sales officer of Lining. Now he is the "second in command" recognized by Lining.

In addition, Zhang Xiangdou, a vice president of Hong Kong and a special assistant to the current chairman, is also being reused.

These people have been in Lining for more than 20 years. Loyalty is absolutely up to the test. They are also more practical and practical.

But the problem of entrepreneurs is that management theory has not been systematically studied and trained, and the company's brand is too deep to see.

Not only is Lining, but the reuse of "old people" has become a phenomenon in the local sports brand enterprises.

For example, Anta introduced Zheng Jie in 2008, and in the next three years, he had the reputation of "popular fried chicken", but at the same time, its entrepreneurial veteran still held the key business.

In the past few years, Zheng Jie's position is also more and more tend to "external", more is to play the role of press spokesman.

361, XTEP and other enterprises have also dug up a lot of top management personnel from Nike, ADI, Lining and other enterprises, but few have stayed long enough to run away. Most of the remaining powers are still "old people".

An enterprise has gone through a large circle, and the end point has returned to the starting point, or the oldest people have been put into use. In fact, it also illustrates a problem. In the current environment of catching up with clouds and seeing fog, it is still necessary to push forward the development of enterprises by the most primitive entrepreneurial motive force of execution, cultural unity, and one mind and one mind. Some books' theories and EMBA's management knowledge are no longer applicable.

This is actually a rule, a society, a business, a person, after the outbreak, we need to find a theoretical basis, reflected in the enterprise is to find the background of brilliant executives "airborne".

When it is discovered that executives and enterprises are incompatible with the internal thread, they will have a tendency of rapid reverse.

Lining has been looking for a new chief executive for Li Ning Co.

Is it possible for Lining to elevate an executive from the old minister? For the company, it is not a good theme to compare with the outside looking for professional managers.

Therefore, there is only one premise to make such a decision, that is, this person has made brilliant achievements and won unprecedented support in the company.

Otherwise, at the critical stage of the current stage, one move is not as smooth as it is.

So what kind of quality and performance can the internal promoted person need to be able to serve the crowd? Now Lining has just been pulled back from the edge of the loss, and has received some applause. But looking at the financial statements carefully, there is not a large proportion of the contribution to the business. At present, the main way is to reduce losses or save costs to achieve a little loss or a slightly profitable State, rather than a positive way of sales increase or brand added value, and there is a problem in the profit structure.

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In addition, under the premise of good profits, we should also look at sustainability. If we can continue to grow for two or three years, we can see that we have returned to a healthy track. Brand recognition and acclaim must all come back to the highest level in the mainland.

In terms of the whole company, the team capability can not be reduced. The pattern of the senior middle managers will not change in the short term.

In any case, performance is the first priority.

A comprehensive look at the local sports brand, behind the good situation of people's mouth, there is also a faint uneasiness, such as Anta's performance growth is slowing down, XTEP, 361 and so on, the situation is even worse. As a listed company still reluctantly supports the shareholders and the outside world, the real situation is even worse.

On the other hand, ADI, Nike, UA and other international brands of the first and second tier brands, because of the annual investment of US $one billion in technology research and development, domestic brands hardly have the chance to compete with them on the same level.

Why do international brands get $one billion in R & D investment? Because they have the support of the global market.

This is why Anta has never given up the search for good brands from the world to acquire, and why insist on finding billions of Euro level targets.

What Ding Shizhong wants is to join the international club, especially in the field of technology research and development, with a ready platform to carry out high input and output. This will not only benefit Anta's current brand portfolio, but also make it difficult for other domestic brands.

From this perspective, think about it. If Lining really wants to find a new chief executive, besides these two options, can he be a foreigner with the background of internationally famous sports brands, such as ADI's former CEO and Puma's former CEO?