Seven Tips For Opening A Clothing Store

First, the selection of business circles: business circles are generally divided into mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone.

The main consumers of the community type business district are consumers living around the community.

The brand must choose the business area according to its own characteristics and target consumer groups, its own resources and so on, not that the core business circle will be suitable for itself.

Two, whether similar brands are concentrated: similar brands compete and cooperate and become a market.

Will attract a large number of target consumers to go, and more sales opportunities.

The accumulation of relevant shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, it is better to choose a similar garment.

In a relatively concentrated business district, the goal of consumers' purchase is clear, which can not only enhance the image of the store, but also improve the popularity of the shop.

Three, small cities open big stores: domestic market competition has undergone tremendous changes, the two or three lines abroad.

They have entered the mainland and entered the Chinese cities to occupy the largest cities in the latter part of the country. Compared to the increasingly saturated brands of big cities, the sinking of domestic brand channels has become an indisputable fact. Small cities will become an important contention for the future.

According to the first principle, opening a store in a small city is the first step towards a decisive victory.

At the same time, small cities have the advantage of rent. When the amount of investment is unchanged, small cities will open stores and have larger shops. First, they can directly and effectively focus the attention of customers and attract customers to come. Two, the entrance is also relatively wide, customers can easily enter the store, and can stay more customers, the greater the chance of business.

Four, big cities to open more shops: small cities to open a large shop, the first principle is to seize the

New ideas are put forward, and more shops should be opened in big cities.

It is a popular practice for the same brand to open 5 or 6 stores in the same pedestrian street at one breath. There are numerous such cases: Zhongshan Road in Shijiazhuang has six "JEANSWEST" shops, and Tianjin Binjiang Road has five "big" stores, and Nike has four shops in the central street of Harbin.

The same brand opens several stores on a street, and it forms.

The "big momentum" strengthens the brand's impression in the eyes of consumers and increases the probability of paction.

The common way to open shop is to place the wrong place and echo each other.

Five, ride Shun principle: in principle, the store should not be too close to the scale and bigger than itself.

However, if the franchised store is large, but the service level is not high and the product is too cheap, it shows that there is no market power for the peers, so the store site can be close enough to win the competitors' resources effectively.

Six, stand at the top of the rules: when your shop is in a smaller store than itself, it will get good results.

The use of this strategy is appropriate. If other shops around are slightly smaller and the grades are slightly lower, they may be pulled down.

The image of the class.

Now

It is a trend in big towns in developed areas that there is no lack of purchasing power, lack of good brand image and excellent shopping environment.

Seven, leak detection: leak collection is the term of cultural relics collection, and metaphor has found the treasure neglected by experts.

Many times, after investigation, it is found that there is a very concentrated area of a target consumer group, but there is no similar shop nearby. At this time, the first person who eats crab will have exclusive benefits.