Henan Clothing, Eager To Draw Strength From Design

June 16th, 2016 Central Plains

Circle movement and "home of Arts"

Club in art

Founded, Zhongyuan District government, Zhengzhou clothing association and Jinyi group jointly held the wisdom dialogue of "the future of Central Plains fashion". A dozen top fashion designers from China, Japan and Korea, fashion experts and representatives from Henan excellent clothing enterprises and government and industry associations explored the breakout of the Central Plains fashion industry and the upgrading direction of garment industry.

Twelve local designers in Zhengzhou jointly held the original design fashion show. This is a group of cutting-edge design forces in Henan's clothing industry. They are Meng Xi, Li Wen, Cheng Shuang, Wang Xue, Zhang Xiaomin, Chen Kaile, Wang Shengjie, Cheng Lihua, Zhang Zhang, Yu Xiaoya, Yu, and Xue.

Ms. Yang Liu Chun, a famous woman designer who attended the event and won the title of the top ten fashion designer in China, said after watching the fashion show: although some of the designs are still slightly younger, the youthful vigor and rich imagination of these young designers have been seen. They will assume the great responsibility of Henan fashion original fashion design.

Many Henan costumes who participated in the event also lamented: the original design of Henan clothing industry is coming.

Henan costume design power: once Peacock Flies Southeast

Chen Yongbin, President of Zhengzhou clothing association, said that although the output of clothing industry in Henan has been sixth of the whole country, there is still a big gap in the brand influence compared with the traditional clothing provinces such as Guangdong, Zhejiang, Jiangsu, Shandong and Fujian.

Song Ruiping is the first (1985) student of the Henan Institute of Engineering (formerly Henan Textile College) in fashion design, and there were only 9 graduates.

After graduation, she went to Zhanjiang, Guangdong, and most of her classmates went to Guangdong, Zhejiang and other places.

"At the end of the last century, more than 90% of the graduates from several major clothing colleges in Henan were flying peacocks in Southeast China," said Li Xiaolu, Vice Dean of the school of clothing at Zhongyuan University of Technology. "The weak Henan garment industry basically can not retain professional designers." in 80s,

In 1993, Song Ruiping returned to Zhengzhou in the form of talent introduction and served as the manager of the design department of a garment enterprise.

At that time, the clothing industry in the early stage of Zhengzhou had just had the design cognition.

In 2001, the first group of women's trousers in Zhengzhou, which was in the branding period and began to work in the whole country, realized the role of designers. Many enterprises including M·SUYA and Ya Li Da started to build their own R & D team.

Zhao Sunli, chairman of the company, invited Song Ruiping to be the chief designer.

"From 2005, after the slogan of" Chinese women's pants watching Zhengzhou "was made by Zhengzhou costumes, the proportion of graduates staying in Henan was bigger and bigger. The proportion of graduates staying at present is about 50%, and designers also have a lot of returning from coastal areas to Henan.

Li Xiaolu said.

In 2005, Song Ruiping left Ya Li Da to set up the wind and banner design and research office. She set her goal to provide design and training for new generation designers for national trousers enterprises.

In the June 16th Central Plains independent fashion designer released the show, Wang Xue and Liang Haoxue came out as the rookie of Song Ruiping.

Henan clothing, eager to draw strength from design

Li Gang, President of Henan clothing association, said that although the number of women's trousers in Zhengzhou accounted for half of the country, the added value of the brand was low and the original design ability was weak. For example, the Zhengzhou trousers were equivalent to undergraduates, and there was still a considerable distance from the level of postgraduates and doctorate students.

Wang Jianwei, Professor of clothing department of Zhengzhou University of Light Industry, is outspoken: "Henan's industrial ecology and designers' living conditions are not ideal, the business environment of the industry is relatively weak, and the cultivation of designers needs to be perfected."

Wang Jianwei said, for example, the development of Guangdong's creative clothing industry is inseparable from the cultivation of Guangdong's original design of fertile soil.

In Guangdong, in addition to more than a decade of Guangdong fashion week, Shenzhen fashion week, and the Guangdong (China) fashion week, which began in 2006, more than one thousand graduates from more than 20 colleges and universities embarked on the dream flyover each year, and their works were displayed on the platform of fashion week, attracting tens of thousands of teachers and students, clothing entrepreneurs, fashion designers and major media to observe and exchange.

Accelerating the training of local clothing design strength has become the consensus of the garment industry.

Li Xiaolu believes that the Central Plains fashion = local fashion, to highlight their own characteristics and advantages.

We have an obligation to cultivate innovative and responsible fashion designers so that we can face the ever-changing market.

Zhao Jing, founder of Zhengzhou's original electricity supplier dress brand, the founder of Shang Shang Ge, said: "high-end designers are urgently needed by garment enterprises, and hope that the government and the clothing association can help the garment industry to create an environment that attracts high-end fashion designers."

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Design, promote Henan clothing from manufacturing to creation

The "Central Plains fashion future" smart dialogue and the Central Plains independent fashion designer's joint works show, ignited the desire of the Henan clothing industry for design power, and the atmosphere of the conference was warm.

"The clothing industry in Henan should not only be down-to-earth, but also look up at the starry sky and send out the" voice "of design creativity.

Li Gang, President of the Henan clothing association, said, "the rapid development of the Henan clothing industry has provided a broad creative sky for fashion designers. The heavy historical culture in the Central Plains provides fertile soil for the fashion and creative industries."

Xie Jiaqi, the famous designer of women's clothing and the founder of JQueen creative institution, also approved this view. He said: "Zhongyuan is a big consumer Province, or a big province of history and culture. It can be excavated with rich customs."

Jinyi light textile city is the center of Henan's clothing industry's upstream products, which is the center of the fabric. To build a designer club and promote the development of Henan's outstanding local designers, Chen Jinqing, chairman of Jinyi Textile City, said that Henan has the advantages of geography, logistics, labor and consumption, and has the ability to become a Chinese garment manufacturing base and logistics base. But at present, this advantage has not yet been brought into play, and the industrial chain is not mature enough.

Among them, the clothing creative industry is a short board that needs to be supplementing urgently.

"Clothing industry also needs innovation and entrepreneurship. The designer's Innovation Park will form a chain of services around guidance, incubation, investment and open platform."

Huang Zhigao, designer of New York senior dress designer, believes that the designer club should become a platform for excavating technicians and linking education. Regular dialogues, forums, designer salon and other personalized style dialogue should be held regularly, and talents and talents will be constantly excavated.

Zhongyuan District is one of the two textile and garment bases in Zhengzhou. It has been awarded the "China Textile and garment industry cluster" by the China Federation of textile industry.

Fu Wei, deputy district head of Zhongyuan District, said that the Central Plains fashion week was being mobilized to promote the vitality and passion of Henan's local design forces through the activities of the Central Plains fashion week, and promote the creation of the garment industry from Henan to Henan, and encourage the support of the Henan garment industry to participate in the international competition.