Strong Combination Of The Two Major Garment Wholesale Markets Will Form A Closed Loop Of Traffic Flow.
In July 1st, Yuexiu real estate's white horse market company (hereinafter referred to as white horse) officially announced that it took over one horse.
Clothing market
(hereinafter referred to as "one horse") management.
With the signing of the 10 year contract, the operation area will reach 100 thousand square meters and occupy nearly 1/10 share of Liuhua business circle.
It is revealed that one horse will build the first network base for Liuhua business circle in the future.
In the context of wholesale slump, the integration will further promote the pformation and upgrading of Liuhua business circle.
Affecting the two markets will form a closed loop of traffic flow
The management of the one horse market is the white horse market company of Yuexiu real estate.
As a developer of the Guangzhou white horse clothing wholesale market, the company has not only obtained 100% rent rate in a short time since its opening in January 8, 1993, but also enhanced its business capability and market competitiveness by continuous innovation.
In 2010, Bai Ma was awarded the first batch of "China clothing brand incubation base". Kaiser, brother, Gloria, Kai Qi, duo and many other clothing brands moved from here to the whole country and went overseas.
And the same place Liuhua clothing business circle, and the white horse market only one way apart from the one horse clothing square, set clothing wholesale, trade talks, exhibition exhibitions, international procurement, business office in one, is the Liuhua district's largest professional clothing wholesale one of the comprehensive square.
He Weiqiang, general manager of Yima market, believes that in 2007, one horse was founded. After that, there were some ups and downs and some business problems. After a long period of research, one horse chose to cooperate with Baima to pform. With the help of white horse's professional market in 23 years and the first-class hardware, the market of Yima market was planned as a whole.
Chen Baohong, general manager of Baima property market, said that the operating area of one horse clothing Plaza is 45 thousand and 500 square meters. After joining the white horse building, the commercial area of the Yuexiu branch business will reach 100 thousand square meters in the Liuhua business circle. It accounts for nearly 1 million 680 thousand square meters of 1/10 of the entire Liuhua business circle, and is more conducive to achieving the drainage function of the Liuhua building as the leading factor in Liuhua business circle.
At the same time, "double horse combination" enhanced the competitiveness of the market, but also promoted the richness of the commodities in Liuhua commercial circle, thus further enhancing the radiation force and influence of the Liuhua clothing trade circle.
Through integration, the two sides will collect resources from multiple levels of wholesale market, complement resources and enhance customer stickiness.
It is reported that the white horse market management output will enhance the safety and standard management of the one horse clothing Plaza, and will enhance its performance based on the characteristics of the one horse clothing Plaza.
Brand menswear
Advantages, to create Liuhua business circle the first electricity supplier network base.
Differentiated management with Baima building, timely introduction of wholesale clothing formats for children's clothing.
It is worth mentioning that the future white horse team is also preparing to set up a fashionable dining area in one horse to maximize drainage.
It is revealed that the white horse is ready to invest 5 million yuan in the third quarter to carry out marketing under the line and line, and form a closed loop in the two major markets.
Trend of many professional markets for Internet pformation
For this cooperation, both white horse and one horse both indicated that the wholesale environment was low and the vicious competition intensified. The integration and innovation and integrated marketing were irreversible. The purpose of cooperation was to further form dislocation development.
The Guangzhou professional market industry development report points out that there are 978 individual professional markets in Guangzhou, with an average annual turnover of about 600000000000 yuan in the past 5 years, which has a direct pulling effect on GDP.
Guangzhou's professional market has been developing for nearly 30 years. In the past, the scale advantage has been accumulated, and the road of quality superiority must be taken in the future.
With the continuous upgrading of the industry, the development of traditional professional market is facing great challenges and opportunities.
In fact, with the intensification of competition in recent years, many professional markets have begun to integrate and innovate actively.
For example, the red cotton international fashion city, founded in 2007, has now reached more than 1500, with annual sales of over 6 billion yuan.
The head of the market said that in 2009, the red cotton international fashion city had implemented the strategy of "going out and importing", and the cooperation way from the original introduction of Korean brand to the introduction of original designer into the professional market.
Subsequently, the European city was successfully built, and in depth cooperation with famous European fashion designers, and signed strategic cooperation with Italy fashion experts.
Through efforts to innovate, the red cotton self brand has increased from 25% in 2007 to more than 60%, and the famous brand has reached more than 20.
Hai Yin group is developing the platform of Guang Bao Bao, making full use of the infrastructure advantages of 3500 acres of Hai Yin group, through mobile Internet pactions.
Intelligence
The storage, intelligent logistics and the supporting services of the exhibition will serve as an integrated service platform for the service of Guangzhou and the whole nation.
In fact, from the traditional professional market developers to become professional market service providers.
Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, believes that under the trend of changing global economic environment and increasing consumer demand, the low end formats and products' survival space is becoming smaller and smaller. The professional market that has realized high growth will face a new wave of shuffle and shuffle.
If we want to get rid of the bottleneck and achieve greater development, we need to promote the whole nation and even the world with the pformation of quality, brand building, mode innovation and multi industry cultivation.
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