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    Independent Designer'S Brand Rise, China'S Original Attention

    2016/7/8 16:09:00 68

    BrandClothingTextile

    7 morning, the sixteenth China (Shenzhen) International

    brand

    clothing

    The costumes Fair (Shenzhen Trade Fair) was unveiled at the Shenzhen Convention and Exhibition Center. The 2016 Shenzhen international also held the same period.

    Spin

    "The exhibition of fabrics and accessories", Chen Biao, deputy director of Shenzhen people's Congress, vice mayor of Shenzhen, former director of the consumer products division of the State Ministry of industry and commerce, and vice chairman of the China Textile Industry Federation Zhang Li attended the opening ceremony.

     Shenzhen Trade Fair

    The most original, the most fashionable and the most lively banquet.

    At the opening ceremony, vice mayor Chen Biao said that the clothing industry is one of the most important industries in Shenzhen. Shenzhen has already formed the industrial gathering advantage, information superiority and innovation advantage with women's clothing as the main body.

    The Shenzhen municipal government will promote the independent innovation, branding and internationalization of the garment industry through the establishment of Shenzhen trade fair and Shenzhen fashion week, and promote the upgrading of the garment industry to a new level.

    The theme of this exhibition is "fashion leads life, design moves to the future". The most original designer's debut, the most fashionable fashion show and the most fresh design force will create a fashion feast with equal emphasis on design and life.

    During the three day Shenzhen trade fair, apart from nearly a thousand famous fashion brands and designers from abroad, there are more attractive fashion living rooms, private custom areas, designers, buyers' night and fashion show.

    Domestic famous brands concentrated on this stage of the fair has also become a highlight of this exhibition.

    By constantly mining, innovating and extending their cultural spirit and fashion elements, these brands will not only become a successful example to enhance cultural soft power, but will also drive more clothing brands to the commanding heights of development.

    In addition, the more than 40 Korean fashion brands of the Korean Pavilion will once again be strong in the overseas exhibition area. A series of activities aimed at exploring the topic of fashion design at home and abroad will also be carried out under the participation of fashion designers, buyers and designers.

    China's original design focuses on exhibition

    In recent years, the pformation and upgrading of China's fashion and creative industries, the pursuit of fashion, personalization and diversification, and the emergence of new business models such as the Internet, O20 and collection shops, have made rapid progress in many brands, designers and emerging powers.

    In particular, the independent designer's brand has sprung up, and the strong momentum of development has been shown in the current trade fair. More than half of the exhibitors come from Chinese local designer brand and design rookie.

    This also shows that the designer group is becoming the main force and new force of the industrial development, and the status of design creativity is becoming increasingly prominent in the industry.

    Art + creativity, life is more grounded.

    The relationship between fashion and life is inextricably linked. Today, with the popularity of personal consumption demand, the circle of new youth is to be "interesting, material and sentiments". Under the promotion of the concept of cross border symbiosis of fashion, art, design and life, the Shenzhen Trade Fair has launched a comprehensive experience space with creative life as the core, integrating cross border resources such as accessories, Henggang glasses, handbags, crafts, household goods, etc., and working with designers and artists to create cross-border works. By offering a variety of cross border art portfolios, it advocates consumers to be a "living artist".

    News extension

    Fashion group pays tribute to the clothing industry

    It is noteworthy that in July 6th, the day before the opening ceremony, the film fashion group held a large-scale fashion event with 20th anniversary Thanksgiving celebrations, and salute the development of China's garment industry for 20 years.

    The fashion group invited a number of creative female public figures and many VIP customers to the red carpet to salute their successful women spirit.

    The great show called "tribute 1996" shows the 20 years of struggle and change with the clothes that have experienced the baptism of time, and the 20 children who come to the stage symbolize the infinite possibilities of the future of the movie.

    The specially designed "tribute to women" section presents complimentary objects to the salute guests to express their respect and thanks to the fashion group.

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