The Rise Of Independent Designer Brand, China'S Original, Has Attracted Much Attention

On the morning of the 7th, the 16th China (Shenzhen) International brand clothing The Clothing Trade Fair (hereinafter referred to as "Shenzhen Clothing Trade Fair") opened in Shenzhen Convention and Exhibition Center, and "2016 Shenzhen International" was also held at the same time spin The opening ceremony was attended by Luo Li, Executive Deputy Director of Shenzhen National People's Congress, Chen Biao, Deputy Mayor of Shenzhen, Zhang Li, former Director of the Consumer Products Department of the Ministry of Industry and Information Technology of the People's Republic of China and former Vice President of the China Textile Industry Federation.

　 The most original, fashionable and fresh feast

At the opening ceremony, Vice Mayor Chen Biao said that the clothing industry is one of Shenzhen's important competitive industries, and Shenzhen has formed industrial agglomeration advantages, information advantages and innovation advantages with women's clothing as the main body. The Shenzhen Municipal Government will comprehensively promote the independent innovation, branding and international development of the clothing industry and promote the upgrading of the clothing industry to a new level by creating the Shenzhen Clothing Fair, Shenzhen Fashion Week and other measures.

The theme of this exhibition is "fashion leads life, design drives the future". The most original designers make their debut, the most fashionable fashion show, and the most vivid design force will create a fashion feast that pays equal attention to design and life. During the three-day Shenzhen Fashion Fair, in addition to nearly 1000 well-known fashion brands and designers at home and abroad, there are also fascinating fashion life halls, private customization areas, designer, buyer's nights and fashion shows!

The concentrated appearance of domestic well-known brands at this trade fair has also become a highlight of this exhibition. These brands will not only become successful examples of improving cultural soft power, but also drive more clothing brands to the commanding heights of development by constantly mining, innovating and extending their own brand's cultural spirit and fashion elements.

In addition, the Korean exhibition group composed of more than 40 Korean fashion brands has once again entered the overseas exhibition area, and a series of activities aimed at discussing Chinese and foreign fashion design topics will also be carried out with the participation of fashion masters, buyers and designers.

Chinese original design becomes the focus of the exhibition

In recent years, China's fashion creative industry has been constantly transforming and upgrading, with the pursuit of fashionable, personalized and diversified products, and the Internet O20、 With the rise of new business models such as collection stores, many brands, designers and emerging forces have also developed rapidly. In particular, independent designer brands have emerged as a new force, and the strong development momentum has been vividly demonstrated at this trade fair. More than half of the exhibitors are Chinese local designer brands and design newcomers. This also shows that the designer group is becoming the main force and fresh force of industrial development, and the position of design creativity in the industry is increasingly prominent.

Art+creativity, more grounded life

The relationship between fashion and life is inseparable. Today, with the demand for personalized consumption prevailing, the circle of new youth is to be "interesting, knowledgeable and affectionate"! Driven by the concept of cross-border symbiosis of fashion, art, design and life, Shenzhen Fashion Fair launched a comprehensive experience space centered on creative life, integrating cross-border resources such as accessories, Henggang glasses, handbags, crafts and household goods, and creating cross-border works with many designers and artists. By providing a variety of cross-border art combinations, Advocate consumers to be "artists of life".

News extension

Yinger Fashion Group pays tribute to the clothing industry

It is worth noting that on July 6, the day before the opening ceremony, Yinger Fashion Group held a large-scale fashion event to celebrate the 20th anniversary of the development of China's clothing industry. Yinger Fashion Group specially invited several female public figures and VIP customers representing Yinger's ingenuity to take the red carpet to pay tribute to the successful lady spirit they represent. The brand show, "Salute 1996", intuitively shows the struggles and changes of the actors over the past 20 years with clothes that have experienced the baptism of time; The 20 children who came on stage later symbolized the infinite possibility of the future of Yinger. The specially set "Salute to Women" segment presents high-end customized clothes of Yinger to the honoring objects to express the respect and gratitude of Yinger Fashion Group to them.