Hong Kong Media: Chinese People Still Like To Buy Foreign Brands In Physical Stores.

Hong Kong media said a new study shows that Chinese consumers still like to see clothes, try clothes and feel international in a physical store.

The charm is not online shopping.

According to a June 29th report from the Hongkong website, the latest report from the strategy consulting firms of the United States of the United States, "the Chinese consumers go to these stores are not just for shopping, but many people also arrange to meet their friends there."

This shows that top brand stores are still attractive to consumers.

The trend is in sharp contrast to many other areas in the apparel retail industry, for example, more high-end.

In the context of economic weakness and the rise of e-commerce, the latter tends to reduce the number of entities in China.

Zhuang Chunjie, partner of Wurtele M calan caldin strategy consulting firms, said Chinese consumers still like to feel the quality and appearance of international clothing brands in a regular way.

According to the report, between March and May this year, the London based consulting firm surveyed 2600 Chinese consumers, and about 57% said they knew about those international brands when they passed through the store.

By comparison, 43% said they knew about new domestic clothing brands from China's social media such as Tencent WeChat and Sina micro-blog, and 32% said they knew about these brands from Baidu and other search engines.

The survey also found that among many foreign brands, Sweden's multinational retail clothing company H&M has the highest awareness among consumers. The company has 300 entity stores in China.

The report points out that although the establishment of a large number of "physical stores" is the most effective way to establish brand awareness in China, this practice is "costly and not easy".

Zhuang Chunjie said: "when a new brand tries to attract Chinese consumers, the number and location of the store is very important."

According to the report, the consulting firm listed the clothing brand Forever 21, headquartered in California, USA as an example of brand awareness in China.

The clothing brand is smart to choose an entity store in a shopping mall or a one-stop shopping center.

Nowadays, it is more convenient for Chinese consumers to shop abroad.

In this case, strategy consulting firms recommends that the international clothing brand should consider further reducing the price difference between products in China and its origin.

The survey also found that Chinese consumers are still willing to spend more money on international brands, but when the price of these brands is more than 30% higher than that of domestic brands, their interest will be greatly reduced.