Brand Entering The Chinese Outdoor Market In 2016

China has always been a large number of foreign countries.

The market that we are competing for is huge.

Capacity contains all kinds of brand opportunities.

At present, China's outdoor sports market has gradually matured, and the market position has been further highlighted, especially in the face of China's new market growth point.

Xiaobian summarizes the outdoor brands that have been or will soon enter the Chinese market since 2016.

2016 ISPOBEIJING, the ten largest in the world

Altra, one of the brands, announced its cooperation with Beijing orange Bang Sports Technology Co., Ltd., and formally introduced Altra professional running shoes into the Chinese market.

The Altra brand was born in Vsage, Utah, USA. The founder GoldenHarper was the elite runner who finished the marathon at 12 years old at 2 hours and 45 minutes. He was very aware of the pain of injuries and runners.

After graduating from university sports injury specialty, GoldenHarper found that the traditional high drop running shoes would cause the runner's feet to have a greater impact when landing, and barefoot running would improve the running posture to a certain extent.

This discovery is the foundation of the Altra shoe core technology ZeroDrop (zero drop) soles.

In 2009, the Altra company was set up to develop the running shoes that can best follow the instinct of runners and allow runners to run freely.

French cross country running equipment brand Raidlight officially entered the Chinese market.

On the afternoon of February 25, 2016, the French cross-country running brand Raidlight and the Beijing one season fitness workshop, Olympic sports shop, held the spring and summer new product conference during the ISPO Asian sporting goods and fashion exhibition.

The Raidlight brand was founded by BenoitLaval, a veteran cross-country runner in France. It was founded in 2004 by ninth Morocco marathon marathon and the fifth first eight hundred quicksand extreme competition in 2015. It combines the love of mountain sports with the educational background of textile engineering science, founded its own brand in 1999, and carried out the design and field trials of all products.

He takes every entry as a touchstone for testing product design and performance.

IKEA, the global home industry giant, will launch its own brand city bike across the border. This won the highest prize in the design world. The bicycle name of 2016 RedDotAward is Sladda, which will be sold in some IKEA stores in the world in August 2016.

Himalaya's trade will introduce 3 sports and outdoor brands.

Shenzhen's Himalaya Trade Co., Ltd., a famous outdoor sports brand agency, announced that it will introduce 3 sports and outdoor brands: Balega, the first runner running brand in the US professional running channel, BodyGlide, the original sports skin care brand from the United States, and the patented anti-skid skate brand, Yaktrax, which has a patented design.

Polar star wins the exclusive right of GARMONT brand in mainland China.

In May 2016, polar star visited the TREVISO province in the north of Italy, where the GARMONT gommont brand is located. This is Italy's mountaineering boots boot center, and GARMONT is one of the best known.

ARCTOS's creative journey is intended to pay tribute to the profound tradition of Italy's classic brand GARMONT, and successfully obtained the exclusive right of GARMONT brand in mainland China to open a new cooperative journey.

Buffalo migrated to the Orient TATONKA (tower card) and entered China formally.

In June 30th, the German professional outdoor backpacker brand TATONKA (tower card), a new German professional outdoor agent, first appeared in the eleventh Asia Outdoor Products Exhibition. On the same day, it held a "natural, free, powerful, wild" TATONKA (tower pass) outdoor backpack in China.