Take Stock Of 10 American Fashion Brands Whose Recent Performance Is Sluggish Or Even Bankrupt.

1, Forever 21, business is dismal.

U.S.A Fast fashion brand Forever 21 has been losing ground in the three British Islands since it announced its withdrawal from the Scotland market in early April. According to British media reports, the brand has hired real estate agency Harper Dennis Hobbs, trying to reduce its UK. market Store area. Forever 21 has been developing the UK market from its initial ambition and doubling the area of Oxford flagship store in 2012, and now it has been closing down and reducing the sales area.

After the outbreak of major market problems in Europe and America, its Asian situation is also not optimistic. At the beginning of this month, Forever 21 changed its franchise partner third times in India market. In addition, because of the business downturn of the fast fashion company Forever 21 in the past two years, the EZ Worldwide Express, the courier company responsible for the delivery of clothes, has become smaller and its profits have declined. Recently, the company simply gave up the Forever 21 business.

At the same time, Forever 21 may encounter systemic risks and problems. Despite the fact that the company has been denied the burden of its explosive cash flow in September last year, its response from the supply chain and its creditors has made the denial of the US company seem incapable. Earlier this month, C.Elizabeth Jain, chief financial officer of Forever 21 Inc., announced its departure.

Forever 21, like other major American fashion brands, needs to face price war and customer demand for personalization. In recent years, many similar American brand sales have declined, and some have even filed for bankruptcy protection.

2, there are 400 boutiques Rory Beca shut down.

Rory Beca, the designer brand of the modern fashion, has announced that it will close the brand recently because of the impact of the financial crisis.

The designer brand Rory Beca, founded in 2007, in Losangeles, has more than 400 boutiques around the world and all the major department stores and incorporated into well-known online stores such as Shopbop and Revolve. In 2012, the brand was also co operated with Forever 21 fast fashion brand to launch the spring and summer series, and enhance the popularity of Rory Beca with the help of fast fashion intensive shops.

According to a statement issued by the brand, Rory Beca expects to become a self styled designer brand, but without the investment from foreign capital, it has become rather difficult to operate. The brand has no promotion cost and can only rely on some fashion bloggers to publicize its brand.

According to TFL, last month, the New York designer brand Ohne Titel, which was founded in 2007, also announced that it was about to close down. The designers behind it were Flora Gill and Alexa Adams. The two had won two CFDA/Vogue Fashion Fund Awards and the EccoDomani Fashion Fund Awards. They were highly praised by the famous fashion magazines Vogue for their avant-garde fashion design and tailoring. But due to the lack of external capital investment, the brand could not continue.

3, tourists do not buy jewellers Tiffany Q1 global sales slump.

Tiffany, an American jeweller, recently released his earnings report, which was affected by factors such as the decrease of tourists and the appreciation of the US dollar and the economic recession. 2016, the first quarter's earnings were lower than expected.

The Group expects that the second quarter earnings will continue to decline, and the company's annual profit will decrease by 1%-5%. Analysts have forecast that Tiffany's annual profit will drop by 2%, and its turnover will fluctuate slightly by 0.2%.

The turnover of tourists accounted for more than 25% of the total turnover of Tiffany in the United States, of which 40% came from the Tiffany flagship store in Fifth Avenue, New York. By the end of the first quarter of 4, the net profit of Tiffany group reached US $87 million 500 thousand, down 16.6% from the same period last year, with a turnover of US $891 million, down 7.4% from the same period last year.

From the perspective of the regional market, Tiffany's sales performance in the first quarter showed a downward trend, except that the sales in the Japanese market increased by 8% over the same period. Sales in the US market were 403 million US dollars, down 9% compared to the same period last year. Sales in the Asia Pacific region were 238 million US dollars, down 8% compared to the same period last year, and sales in Europe were US $97 million, down 9% from the same period last year.

4. What happened? The company's performance was lower than expected, and the share price plummeted.

This year, the performance of L Brands group, the secret parent company of Vitoria, the underwear brand of the United States, has been lower than analysts' expectations, leading to high-level personnel turbulence. In this regard, analysts have lowered the expected target of L Brands group.

Vitoria's Secret parent L Brands group recently announced its April and first quarter performance reports. As of April 30, 2016, the group's same store sales rose 1% in April, lower than Reuters's expected growth of 4.8%, resulting in the group's share price fell more than 12% to $70.53 per share on Thursday. It is reported that L Brands has fallen 24.53% in the past three months, and its market value is currently 18 billion 760 million dollars.

Earlier, news came out that the company had laid off 200 people for restructuring its online and catalog sales. In February of this year, CEO Sharen Turney left office. She worked for more than 16 years in the secret service for CEO for 9 years, and was also the number one hero of the brand performance.

Some analysts have pointed out that from the trend of performance, behind this multi billion dollar underwear business, the company has reason to start to tremble for the trend. Although Victorias Secret has always enjoyed the reputation of the sexiest shop in fashion retailing, its iconic sexuality seems to be faced with severe challenges as the company tries to attract young consumers to the store.

5, A&F first quarter results bleak, share prices fell 16%

The US apparel brand Abercrombie&Fitch was dismal in the first quarter, both earnings per share and overall revenue were lower than Wall Street's expectations. After the news came out, the stock price of the New York stock exchange fell 15.7% to 21.15 dollars per share.

In the first three months of April 30th, the group's net loss narrowed to US $39 million 600 thousand, a net loss of 63 million 200 thousand US dollars compared with the same period last year. Net sales fell to 3.4% from last year's US $709 million 400 thousand to US $685 million 500 thousand, and Wall Street forecast US $710 million 300 thousand earlier. Compared with the previous year, the sales volume of the stores decreased by 4%. According to the brand, Abercrombie&Fitch turnover decreased by 5%, but Hollister declined by only 2%.

For the 2016 fiscal year, the group said it expects the second quarter to remain challenging. The company plans to open 15 new stores this year, 10 of which are mainly in the Chinese market, and plans to increase 6 discount stores, but will close 60 stores in the US market.

However, Abercrombie&Fitch is not the only company with poor earnings data. In the latest quarter, including fast fashion group GAP, J.Crew and department stores have been affected by the weakening of macroeconomic power and the dynamic change of consumer shopping patterns. Americans spend more and more on furniture, cars, restaurants, tourism and other experiences.

6, light luxury brand Ralph Lauren profits fell 67% last quarter.

Due to excessive inventory affecting sales, its profits and turnover continued to suffer. The US luxury light brand Ralph LaurenCEO Stefan Larsson revealed that it will focus on brand core product development again. Ralph Lauren also said it would continue to restructure its brand.

Recently, the company released fourth quarter earnings data. In the first three months ended April 2nd, the company's profits plunged 67%, recording 41 million dollars, while the income was relatively flat, which was $1 billion 900 million. The main reason is the cost of restructuring, the decline in US tourists and excessive inventory, leading to excessive discount activities.

Ralph Lauren lowered its performance expectations in February this year, and the stock price fell 22% on that day. Chairman Ralph Lauren admitted that its performance was disappointing. Stefan Larsson will give its first performance answer to Wall Street later in the spring. Some industry analysts believe that the current performance trend of Ralph Lauren will make the new CEO face severe challenges.

7, watch brand Movado sales fell 8.4% in the first quarter.

The US watchmaker Movado Group Group released its first quarter results on Thursday. The watch company recorded a record $3 million 308 thousand in the first quarter of fiscal year 2017, down 8.4% from a year earlier, with earnings of $0.14 per share, down 6.7% from the same period last year.

Despite the expected first quarter results, Movado Group's annual forecast was downgraded, while group chairman and chief executive Efraim Grinberg said that both the US retail market and the fashion watch category were facing challenges, and the speech was to stimulate Movado Group's stock price to drop sharply.

8, positioning swing J.Crew net loss of $8 million in the first quarter

Recently, the fast fashion group J.Crew J.Crew announced its first quarter decline. In the first three months of this year, J.Crew group's net loss was $8 million, gross margin was 36.1%, compared to the first quarter of last year, it dropped to 37.2%. Total revenue fell 3%, from $567 million 500 thousand a year ago to $581 million 800 thousand.

In the second half of last year, the group has been trying to spanform the J.Crew women's clothing business. The Group executives suggested giving up the high fashion business, the brand will return to the original intention, and launched the "J.Crew Mercantile" series, the Citigroup analyst Jenna Giannelli said that the focus of the brand needs to turn to the needs of the store itself. In the last few years, J.Crew has been out of touch with many consumers because of its own style.

However, J.Crew group is not the only company with poor financial data. Over the past year, including fast fashion group GAP and department stores have been affected by the weakening of macroeconomic power and the dynamic change of consumer shopping patterns. People spend more and more on furniture, automobiles, catering, tourism and other experiences, and are gradually away from clothing purchase. In addition, international tourists, especially tourists from Russia, Brazil and China, spend less and less on American stores, because the dollar is strong and the products are expensive.

9, Guess closed 38 stores last year

US apparel retailer group Guess recently announced its fourth quarter and annual earnings report. Its net profit fell to 47 million 800 thousand US dollars from 53 million 900 thousand dollars last year to fourth in the fourth quarter of December 31st. The diluted earnings per share dropped to 57 cents from 65 cents, lower than that of financial institutions.

For the whole year, group net profit fell by 13.4% to $81 million 900 thousand from $94 million 600 thousand last year. Net revenues in 2016 totaled $2 billion 200 million, a decrease of 8.7% compared to $2 billion 420 million recorded last year.

In addition, the group is expected to continue to face the negative impact of currency exchange rate and the weakness of shops in tourist areas. In the past year, Guess has closed 38 stores and has cut costs to streamline its business structure and reduce costs.

Recently, Guess released its first quarter results, showing a net loss of $25 million 200 thousand in the first quarter ended April 3rd. Among them, GUESS's chief executive concluded in the first quarter that he knew he would fall, but he did not expect to drop so much.

10, apparel UO net profit fell for the two consecutive quarter.

US apparel group Urban Outfitters recently announced its first quarter financial results for the 2016 fiscal year. By April 30th, its net profit fell to 9.8% from the US $34 million 800 thousand in the same period last year to 29 million 600 thousand US dollars. Group spokesman said that earnings per share of the group remained at 25 cents, and net sales rose 3% to $763 million, compared with $739 million in the same period last year.

Free People brand chairman Richard Hayne said that the sales performance of Free People in the first quarter was unsatisfactory, and the pressure on inventory increased. Discount sales activities were also increasing.

Richard Hayne points out that the consumption of household products and catering expenses of Urban Outfitters consumers occupy most of the total consumption. Because of the fluctuation of clothing prices, consumers' consumption in clothing is decreasing year by year.