Designer Li Kun: Building An Independent Designer Brand Responsible For The Wearer

Designer Li Kun: building an independent designer brand responsible for the wearer

Let the wearer feel confident, comfortable and unique artistic self in all kinds of occasions of metropolis life, the contradiction and unity of crazy exaggeration and sober temperance.

It will show the sense and calm, grace and self-confidence of urban career women.

Whether it is February 2016 fashion week in New York or Shanghai international in April.

Independent designer Li Kun is remembered by more and more people with his mature personal style and high recognition of the market.

Li Kun graduated from the Department of dress design of Northumbria University and Raffles International College in Beijing. In 2012, she established her own English brand name ALICIA LEE. She aims to make the wearer feel confident, comfortable and unique artistic self in various occasions of metropolis life.

Li Kun explained: "the comfort of wearing, the appropriateness of urban life, the rhyme of clothing and human interaction are the outer frames that I put in the strong design concept of design."

This unique concept and unity of contradiction and unity

The pursuit of practicality has also brought a large number of loyal customers to her design, including a large number of star fans.

It is this "professional ethics" that is responsible for the wearer that makes her stand out among independent designers.

On the fashion week of New York, Li Kun released a series of costumes inspired by the works and architectural design of Soviet artist El Lissitzky.

A series of absurd and harmonious works that combine the past, the elegance and the avant-garde are stunning.

The Bauhaus style of warm tone is daring to collide, and the fur is adorned with light summer clothing. Its texture and interest are most vividly displayed.

New York fashion commentator commented: "Urban, confident and flirty. A Perfect NewYorker style.

Li Kun's choice as an independent designer is entirely a matter of personality.

To do what one likes and to do what one is interested in, a designer is a career that he is interested in, and a career that he can earn a living. In particular, he is an independent designer who works and designs according to his own wishes, and is fully in line with his own personality.

As a representative of the new generation of independent designers in China, he has hardly had any difficulty since he founded his studio in 08 years.

A few years ago, it was hard for independent designers to explore the road for their own brands while doing projects with commercial brands.

In the first few years, the market did not seem to have the meaning of independent designers. Secondly, the whole industrial chain was not mature enough to know how to go in the chaotic world.

Now, the market develops very fast, and gradually has a clearer vein, but the whole industry is still relatively elementary.

There are still some difficulties in supply, production and processing, and still have to contend with large commercial brands and Shanzhai products.

But with his tenacity that did not hit the south wall and never looked back, he persisted. He had always believed that the industry could develop. He believed that the independent designer's brand was completely in line with the increasingly personalized demand.

China's fashion consumption growth has long been ahead of other countries, and the concept of mass consumption has matured. It can be said that the Chinese fashion industry is in a pition period, which has a very important impact on the growth and development of Chinese designers.

Having experienced the chaotic world from all aspects, and now taking shape, as long as willing to work hard to take risks, it is very likely that sugar will take the road to the present situation. He thinks that the next 10 years will probably be a 10 year big shuffle.

Traditional commercial brands are almost gone, and they are starting to work with independent designers.

And now China's clothing market is not as limited as it used to be. Domestic commercial brands are facing the impact and competition of the world's brands. Consumers have more choices, so they also make the opportunity of independent designers. We can seize opportunities and grow.

Next, the commercial brand recognised the value of the designer more and more, and there might be a lot of cooperation, or the designer brand and effective capital combined to get out of the way.

In any case, it will be a healthy development for independent designers.

Facing China's commercial brand

The aspirations of local designers and overseas designers are that local designers have the advantage of knowing more about the market. The environment will know more about what is needed here, and the action cycle will be much shorter.

The disadvantage lies in the fact that the reality and dreams need to run in, and the most self - style is to commercialize most. It may take time.

Although the creative industry in China is still in the initial stage of rapid development, Shanghai fashion week has already been in line with international standards as the industry leader, and the related processes and supporting services have been very good in China.

And every year, Shanghai fashion week has great influence on the fashion industry.

The most difficult thing for a designer is to combine the commercialization of the market with his own design concept. He insists on himself in the market trend. This requires the designer to make the right location. Li Kun's work is not the strongest sense of design, but not very marketable. His design idea is the unity of contradiction and unity of opposites.

Sometimes he will have a very strong and exaggerated design concept, but his brand positioning is to serve the urban professional women, so that clothes must have strong real wear. Therefore, it is often necessary to use a very cool and very simple shell to limit the exaggerated design concept and find the balance between them.

I think the contemporary urban people are the same. Everyone has different sharp personality. Everyone wants to publicize their personality. So we want city professional women to mix and match at party when they are working.

As a fashion designer, his greatest experience is to advocate professional ethics. Clothes designed are for people to wear.

Later, they become beautiful rather than overly displaying designers.

The design is as much as possible to consider the utility of the consumer as far as possible. Secondly, it is a very fun process to show the crazy and exaggerated idea of a designer by different angles.

Although it is difficult to be an artist, it is not painful at all because of its positioning.

After all, art serves the people, not just for pleasure.