Yang Da Jun: Where Is The Future Of Independent Designers?

When we mention designers, we first think of many famous designers. For example, when we mention Italy, we will think of many famous designers such as Gucci, Prada and so on. When we think of French designers, we see Dior.

American designer: Marc Jacobs, Mariah Carey, Japan is Yamamoto Teruji, Lssey Miyake and so on.

But when we mentioned Chinese designers, which designer was more famous? Which designer had a great impact on China's fashion industry in the market? We suddenly lost our voice.

From 80s to the present, China's fashion industry has developed from an era of demand, in the era of demand.

Itself is much more important than the cultural and creative and cultural needs of the product itself.

In the course of the development of Chinese enterprises in 80s, he has gone through such a process. Therefore, the brands that China has gone to the market so far are basically commercial brands, and of course, some designer brands have gradually begun to stand out and attract the recognition of Chinese consumers, and have also obtained good development opportunities in the market.

The consumption trend of China has experienced more than 20 years of development. From the start of mass sales to mass customization, the consumption of consumers has gradually entered the era of personalized consumption. At the same time, the rise of the Internet and young consumer groups has become urgent and intense for this kind of personalized consumption demand.

According to our statistical data, we can see that in China, consumers in the 60-70 era accounted for 40% of the total consumption group in China, and the consumption group in 80- will account for 30% in the future, and other consumer groups will be around 30%.

The consumer group born in the 60-70 generation will be the mainstream consumer of the aging population in China in the future. They have strong consumption ability. They focus on brands and pay attention to quality. They will enjoy their lives in the next 50 years and pursue the realization of all kinds of values. This is essentially different from that of the 40-50 generation. These consumer groups in China will be a huge group of hundreds of millions of people in the future. They will not only pursue a simple and beautiful fashion of clothes in the future, they will also pursue the existence of personal value and individuality, so the market will also be the market that designers need. However, consumers with high demand for fashion and personality will still be a very important consumption level after the 90s.

Young designers or young Chinese

What is the rise of the rise? We believe that the premise of any consumption phenomenon to become a social phenomenon is whether or not his consumer groups give the designers a chance to display. I think the future of China can enable Chinese designers to stand in the global fashion market and make Chinese designers influential in the world. This needs an opportunity and this opportunity has arrived.

For example, Yamamoto Teruji, KENZO and other designers in Japan were in the 70-80 stage of Japan's rapid development. The textile processing industry once had a great influence in Asia and even had strong influence in the whole world. Japan began to want to have a certain influence on the top of the textile fashion. To become the leader of Asian fashion is to rely on young designers to lead it. The government sent high prices to send designers to Europe to learn, such as KENZO made by LV group, becoming a world-renowned designer of the early generation of Japan.

The American designer brand was basically born in the 60-70 era, because it was the peak period of population in the United States, and the development of American culture, technology and economy was a high level of growth. For example, PolobyRalphLauren was prevalent in that era. In 80s, the probability of the birth of new designers was much less than that before.

Summary: whether a country's designer can become a world-renowned designer and whether the design brand can go to the top of fashion is to meet the needs of the 1: country's economy in the right place and the right place. The 2: designer has a good educational foundation and experience. Does 3:'s Chinese economy have a huge impact on the whole ball?

According to our view, these three conditions are basically available in China. Many young designers in China after 90 years have graduated from famous international universities to return to China, and bring their advanced design concepts and artistic thinking back to China. In addition, the role played by China in the international arena is becoming more and more important. In terms of China's economic growth trend, China can be said to be one of the fastest growing countries in the world. We believe that China's future consumption will enter an era of individualized personal advocacy, which will provide more opportunities and platforms for young Chinese designers. This is a good description of our future.

Fashion is a fashion that is widely accepted by consumers in a certain period of time. It is fashionable, for example, the popularity of fast fashion becomes a dark horse in the consumer market. It is not an accidental phenomenon. When the middle class consumers' economic income decreases, they will expect to buy some products that are designed but not luxurious, such as Zara, H&M, UNIQLO, etc.

So there are two trends in our study. One is the short-term trend. The second is the big consumption trend. We hope to put forward a view and a direction for our peers.