Newbalance Brand'S Two Halt: How To Break The Collision Crisis

Speaking of NewBalance, what impressed consumers is that those sneakers with "N" or "NB" logo appeared on young people's feet.

Is there any dispute over trademark infringement between China and foreign countries? Will this brand UA be successful?

In China, people used to call it "new hundred Lun".

But at first, it was called "New York".

Back in the 90s of last century,

It began to enter the Chinese market. At that time, it was known as the president's jogging shoes with a history of 100 years, but the brand agent system was implemented.

At that time, the Chinese name of the brand's exclusive agent in China was "New York".

However, NewBalance encountered "black intermediary".

The agent privately expanded the output, gained high profits, and snatch the "New York" brand, so that it had to change its name to "new hundred Lun" and continue to rush for gold in the Chinese market.

However, NewBalance is very indifferent to trademark awareness. Its American companies were approved to register the "NEWBALANCE" trademark on twenty-fifth categories of shoes in China in April 15, 2003, and authorized the new brand to use the trademarks in China within November 1, 2007.

Unexpectedly, the owner of a private shoe company in Guangdong, Zhou Le long, has long been "a"

"The owner of a Chinese trademark.

He applied for registration of "new hundred Lun" trademark in June 2004 and was allowed to register in January 2008.

At the same time, Zhou Lelun also set up enterprises to produce "new hundred Lun" as trademarks.

Products, and sales counters in large shopping malls.

In July 2013, Zhou Lelun asked the court to order the new company to stop the infringement immediately, and demanded compensation for the economic loss of 98 million yuan, which was supported by the new trademark.

In April 29, 2015, the Guangzhou intermediate people's court made a first instance judgment, ordered the new hundred Lun company to stop immediately infringing on Zhou Lelun's trademark right, and compensated Zhou Lelun for 98 million yuan.

This judgment is based on the financial evidence of the defendant obtained by the court, and its operating profit during the infringement period is as high as nearly 200 million yuan.

Therefore, NewBalance has to pay a heavy price for its infringement in the Chinese market.

In the face of such a penalty, the new Lun Lun naturally did not hesitate to appeal, which led to the June second instance decision, but the outcome was not reversed, but the penalty amount fell from 98 million to 5 million.

Moreover, the new Bai Lun company needs to publish a statement on the front page of the "new flagship" official website of China, "NewBalance flagship store" and "NewBalance children's shoes flagship store", to eliminate the impact.