" The National Sports Movement "What Is The Market Prospect Of The Smart Running Shoes?

Now, in Mobile Internet Era Using mobile phone software to keep fit at any time has become a new choice for people. The development of sports and fitness applications is swift and violent. Meanwhile, the development of intelligent sports shoes has also been gradually stimulated. With the third "2016 China footwear industry's ten major brands selection and 2016 China sports shoes ten brand" selection activities, the brand advantage of intelligent running shoes such as 361 degrees, Nike, Lining and so on has gradually emerged.

Nike is regarded as the pioneer of intelligent running shoes research in the industry, and continues to explore on the intelligent road. In March this year, Nike released its first automatic shoe lace sports shoes HyperAdapt Trainer 1.0, and this sneaker will also be grafted onto Nike+ applications. Meanwhile, another rapidly rising sports brand, Under Armour, released the first intelligent running shoes SpeedForm Gemini 2 RE at the end of February this year. Under Armour believes that smart running shoes will be the development direction of the future running shoes market.

Not only the foreign market, but also the domestic industry scrambling for this "big cake". Internet plus Transformation of sports life experience. Including Lining, Anta, 361 degrees and other industry giants have invested a lot of energy through the production of high-tech cost-effective products to meet the wider consumer demand for sports products. In July 2015, Li Ning Co released two intelligent running shoes with super high cost performance, namely, the intelligent version of the smart hero and the intelligent version of the red rabbit. Combined with millet sports APP, it can not only record the movement comprehensively, but also make accurate analysis, so that more consumers can enjoy the professional and interesting Li Ningzhi's running life. In June this year, Anta also launched the first intelligent running shoes -- core running shoes and ANTA running time mobile phone applications, to officially launch the smart running shoes market.

At present, the trend of intelligence is prevalent. Intelligence concept Entertainment is still the main technology innovation is not the first place. MACOO, a commentator of China shoe net market, believes that the smart running shoes in the market are all the same and homogenization is more serious. Enterprises can not follow suit blindly and enter the market of intelligent sports forcefully. The brand of the intelligent running shoes has to be based on the current, innovative and professional dual promotion. After all, no consumers are willing to buy a "smart running shoes" which can not meet the basic running needs.