• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Nike Faces Difficulties In Slowing Down Future Orders

    2016/7/26 13:03:00 34

    Sporting GoodsSports ShoesNike

      

    Sports goods

    Giant

    Nike

    Announcing the latest earnings data, the profit decline in the fourth quarter of 2016 (March 1, 2016 -2016 May 31st) was disappointing, while sales in North America were flat, and the forecast for the first quarter of 2017 (June 1, 2016 -2016 August 31st) was significantly lower than expected. After that, Nike's share price fell 7% to 49.31 dollars.

     Nike's sales territory is eroded, facing a slowdown in future orders growth

    Nike also pointed out that although shipment is expected in 2016 6-11

    Gym shoes

    And clothing orders amounted to US $14 billion 900 million. At fixed exchange rates, they grew by 8% over the same period of the previous fiscal year, but not as much as 17% in the third quarter and 11% in the fourth quarter.

    The demand response of future orders to Nike products.

    John Kernan, an analyst at Cowen & Co, points out that due to increased competition from Adidas, Adidas's sales growth in North America in the first quarter grew by 31% (fixed exchange rate), and the sales of shoes sold by Under Armour and NBA star Stephen endorsement continued to grow, and the sales territory of the terrorists was being eroded.

    The overstock of North America and Sports Authority, a US sporting goods retailer, were in debt, dragging down Nike's profit growth, and Nike's overall business growth in the fourth quarter was offset.

    Nike's net profit fell by 2.2% to $846 million in the 3 months ended May 31st, and its gross profit margin shrank from 46.2% to 45.9%.

    Nike said the company's overall revenue growth in the fourth quarter was 6% US $8 billion 240 million, but its sales in North America were flat, with a slight growth of 0.1% US $3 billion 740 million, which is the worst sales growth in the region since November 2009.

    However, if the exchange rate is not favorable, the fourth quarter revenue in North America may grow by 9%.

    On the contrary, sales of Nike in Western Europe, Greater China, emerging markets and Japan reached two digit growth in the fourth quarter, thus driving Nike international revenue growth.

    From the 2016 fiscal year, net income of Nike increased by 15% to 3 billion 800 million US dollars a year, operating income grew 6% to 32 billion 400 million US dollars, and fixed exchange rate increased 12%.

    Nike brand grew by 51% in the Internet sales, increased in new stores, and 10% in the same store year-on-year sales growth, with sales growth of 13% US $30 billion 500 million.

    Converse's revenue grew by 2%, excluding exchange rate changes of US $2 billion, driven by strong sales growth from the US and the Asia Pacific region, but slightly reduced by sales in Europe.

    Gross profit margin expanded 20 basis points to 46.2% in the whole year, benefiting from the increase in average selling price and direct increase in profit performance of consumers, but some of the gains were offset by higher product costs, adverse effects of floating foreign exchange rates and redundant inventory clearance in North America.

    Kernan also pointed out that although Nike expects that sales in the fiscal year 2017 will continue to grow in high digits, Nike's growth in the first quarter is expected to grow by 3%, and the index data is significantly worse than market expectations.

    However, Michael Binetti, an analyst at UBS's investment bank, said the canal believes that the entire US sports industry is experiencing "historic destruction". The first quarter inventory cleanup should pave the way for the second quarter of Nike's brand new product.

    • Related reading

    Nike Captured The Hearts Of People With Innovative Cultural Expressions.

    Shoe Express
    |
    2016/7/26 12:50:00
    59

    Adidas Will Shift Asian Production To Europe And America

    Shoe Express
    |
    2016/7/25 18:26:00
    31

    Daphne'S Sales Are Down, And The Stores Can'T Stop.

    Shoe Express
    |
    2016/7/25 16:35:00
    53

    Vietnam'S Local Shoe Companies Face Export Difficulties

    Shoe Express
    |
    2016/7/24 21:11:00
    51

    Nike Rise Academy Opens Media Experience Day

    Shoe Express
    |
    2016/7/24 19:17:00
    111
    Read the next article

    Adidas Sells Its Hat Products And Clothing Brands.

    Adidas has agreed to sell its non core classic retro hat products and ready-made brand, which will receive a one-time gain of two million euros in the low to medium range.

    主站蜘蛛池模板: 亚洲国产成人无码av在线影院 | 亚洲码欧美码一区二区三区| 一级毛片成人午夜| 老师您的兔子好软水好多动漫视频| 日韩av无码一区二区三区| 国产成人黄色在线观看| 亚洲AV综合色区无码二区偷拍| 亚州av综合色区无码一区| 深夜福利视频网站| 男人使劲躁爽女人动态图| 女人18毛片一级毛片在线| 你的腿再打开一点就能吃到了| china同性基友gay勾外卖| 瑟瑟网站免费网站入口| 在线观看国产人视频免费中国| 四虎www免费人成| 两根硕大的挤进了小雪| 精品亚洲麻豆1区2区3区| 天天综合网久久| 亚洲熟女少妇一区二区| 香蕉视频网站在线| 日韩精品专区在线影院重磅| 国产亚洲蜜芽精品久久| 中文在线天堂网www| 男女下面一进一出视频在线观看| 在线观看国产一区亚洲bd| 亚洲国产精品久久久久秋霞小| 欧美交换性一区二区三区| 欧美成人免费全部观看在线看 | 亚洲人成色7777在线观看不卡| 韩国成人在线视频| 无码人妻丰满熟妇区bbbbxxxx| 午夜电影一区二区| 99久久人人爽亚洲精品美女| 福利在线一区二区| 国内少妇偷人精品视频免费| 亚洲免费网站观看视频| 香瓜七兄弟第二季| 好男人资源在线观看好| 亚洲妇熟xxxx妇色黄| 韩国伦理s级在线|