Riding Apparel Relies On Sportswear And Has Wide Market Space.

　　 First, supply and demand analysis has been out of balance.

China clothing The biggest problem is the imbalance between supply and demand, and inventory is still at the peak of the industry. Judging from the sub sectors, the inventory of casual wear sub industry is better than that of last year. It is expected to gradually improve in the future. Women's wear It is still in the period of inventory adjustment and adjustment, while the outdoor industry remains low inventory demand driven by demand. This is also the main reason for the rapid development of outdoor sports industry in recent years.

The media conducted a sample survey of 14 enterprises, and there were 8 enterprises whose business income decreased in varying degrees in 2013. Seven wolves and American Apparel The decline was 20.23% and 17.03% respectively. Red bean Shares and Pathfinder went against the trend, with incomes rising by 49% and 30.74% respectively. In terms of inventory, only 4 enterprises achieved a decline in inventories in 2013 compared with last year. Semir Inventory decline was 21.25% and 15.02% respectively. 2013 Seven wolves In order to reduce the pressure of dealers, the news birds recovered part of their inventory, so that the year-end inventory increased by 16.21% and 45.03% respectively.

　　 Two, well-known enterprises have been transformed

recent years Garment industry The general trend is not good enough, which leads to the frequent running of the boss. In 2014, the chairman of Hong Kong listed companies, the chairman of the board of directors, lost contact with the chairman of the board of directors, and a number of enterprises in Quanzhou, Fujian, broke the boss's running and arrears of wages. Well-known Clothing brand They are also looking for capital to help themselves. In order to get capital support, tiger's menswear went public in June 2014. Hai Lan's home In April, it was launched through shell technology. In addition to looking for capital to enter the market through the way of listing, garment enterprises are also doing business transformation. They are beginning to invest their money in other industries in terms of several well-known apparel enterprises.

　　 Three, the future of water intelligence is uncertain, and C2B is becoming the direction.

It is different from some clothing enterprises to allocate funds to other fields. Pathfinder , Nike , ADI And other clothing companies began to test the water wearable devices, the Pathfinder launched the wearable device smart Bluetooth bracelet, AOKANG is developing positioning shoes, step shoes and other high-tech products, in fact, it is also hoped that the production advantages of their shoes and clothing products can better integrate with the Internet technology and people's lives to achieve the effect of the Internet of things. Although this should be a promising sunrise industry, the market acceptance is not enough. Ma Gang, an independent critic of shoe and garment industry, said that wearable footwear is just an attempt, and there is not much market prospect to be seen.

stay Garment industry The recognition of fast fashion market, which has always been regarded as the "success treasure", has been declining. Once, some shopping centers rely on fast fashion brands to increase popularity. The essence of fast fashion is imitation. However, imitation has begun to give consumers an "aesthetic fatigue". With the addition of quality problems, the development of fast fashion brands is also very disappointing. Although fast fashion has fallen, it does not mean that consumers have reduced their prices. Clothing design The demand is increased. Recently, there are a number of Designer brand Emerged and gained the recognition of consumers. From the perspective of development, Designer Brand and private customized C2B mode will become the future direction of development.

　　 Four, production without premium, survival is very difficult.

Because of the imbalance between supply and demand, a large number of garment production factories have been closed down, and at present, the large garment factories still living at the production end are facing multiple pressures, such as low profit and difficult recruitment. With the increasing demands of the younger generation and the increasing cost of labor, labor shortage has become the norm. And in the profit game with the brand. The foundry factory without pricing power is suffering.

　　 Five, the overall growth of the textile industry is still difficult.

On the one hand, in the data issued by the National Bureau of statistics, at the end of the year, the overall value added of textile industry increased by 7.4% over the same period last year. As one of the source industries of clothing, it was unchanged from the GPD growth rate in 2014. However, it is not optimistic from the perspective of textile enterprises everywhere. "The price of cotton at home and abroad is hanging upside down, and consumer confidence is missing. Many spinning enterprises around this year are in a semi shutdown state." Wang Qiang, vice president of Shandong gold weaving industry Co., Ltd., it seems that the cold winter of textile enterprises is coming. The representative of the clothing industry, chairman of sun group of the National People's Congress, said that the positive application of new materials, new technologies, new processes and upgrading of new product development capability is the direction of development. Garment industry The overall lack of innovation.

　　 Six, the overall investment intention of the clothing industry has declined, and businessmen have chosen to focus more.

From the perspective of the whole garment industry in 2014, the TOP10 hot items of the clothing industry are music cutting net, tea horse ornaments, LISALISA, five space, thousand, name, lotus seed's mother child children's wear, treasure Kang Yingtong, Shan Lin Road and dust colored dress. The number one music cutting network is mainly customized. Men's wear It's C2B's. Custom made garments Try to conform to the future development trend of the garment industry. And women's clothing is also a designer brand. The top second tea horse ornaments are national costumes. Influenced by President Xi's support for traditional costumes at the 2014APEC conference, ethnic costumes, as clothing brands in the field of industrial segmentation, are also more concerned by businessmen. The five dimension and the mountain road are outdoor sports brands. The investment enthusiasm also shows that the outdoor sports industry has a bright future. Lotus root mother and baby and Bao Kang baby are both maternal and child clothing. Compared with the public clothing, professional vertical industry clothing is more easily recognized by businessmen. LISALISA, thousand, and dust are all Women's wear It can be seen that businessmen are "prosperous and prosperous" in their investment choices.

　　 Seven, comprehensive assessment: industry downturn may be a better investment opportunity.

Judging from the development trend of garment industry, Garment industry The performance of raw materials, foundry, supply and demand is not satisfactory. However, the withdrawal of a large number of enterprises and dealers may bring more opportunities for the newcomers. For example, lower franchise threshold, higher product profits and more support, it is no exaggeration to say that it is a good time to "copy the bottom garments". At the same time, we also found that Garment industry There are also characteristics of structural growth, such as the subdivision of outdoor sports, such as Designer brand And customized clothing projects, the development momentum is still very strong.