The Advantages Are Gradually Fading Away.

Nearly 30 years old Guirenniao (24.710, -2.14, -7.97%), the main industry in the sports year is not "imposing late" momentum, this year's main business performance is mediocre, forcing it to develop another way. And its optimistic sports game area, intends to spend 100 million to increase capital star technology, sports game area overweight layout. Then, can you turn the game of sports to the world?

　　 The advantages are gradually fading away.

As a sport brand with a certain history, the popular bird has always been popular and has been favored by many people. But with the increasing competition, the challenge of diversification has made the expensive birds in the traditional sales mode at a disadvantage. This year as a sports year, the sports industry boom has been improved, but the number of birds and birds has reached 148.

The main business is facing pressure from all sides, first of all, from the major sports brands in China. Lining , Anta Hongxing Erke, XTEP and so on, followed by the major international sports giant brands such as Adidas, Nike and so on, all of which give great pressure to the main business. While the Guiyang bird keeps its old mode, its advantages in the past are gradually fading away.

　 Sports games are becoming fashionable.

This year is the new year of sports. The European Cup and the Copa America, which have just been in the past, set off a frenzy of football, and the upcoming Rio Olympic Games have also become the object of attention. As a result, the popular sports competitive games have also attracted a lot of game enthusiasts.

Shenzhen bird Star Technology Co., Ltd. will increase its capital by 100 million yuan, and make it into a mobile Internet sports game boutique content provider, so as to achieve the goal of overweight sports game layout. Then, can you turn your attention from the main industry to the sports game field, and whether you can succeed in building a new business model as your wish, and the performance has been rising since then?

In the field of sports game, it shows that it has already understood that its main business is under great pressure, and that it is difficult to achieve the great climate again, and its transition can be regarded as a brand-new sports game this year.

　 Good bird enters sports game area is expected to rise again

There are three main reasons for the rise of the "noble bird" or its ability to rise again in the field of sports games.

1. the Internet era has long arrived. Internet games are popular among the people. This year is a new year of sports. Although the development time of sports games is not long, the birds can seize the opportunity, strive for the first place, and have great potential for further development.

2. as a sports enterprise that has already been listed, it has not only a long history but also a distinct capital advantage.

3. the entry of the great bird into the sports game area, with the help of star friend technology, can be said to be a relatively mature technology company. It has certain advantages in the field of video games, and its flag has signed the star sports hand tour projects such as "best lineup" and "street ball League".

Finally, because the main business is facing too much pressure, it will be able to see whether it can really turn it into a master again.