La Natsu Bell Is Interested In Establishing Cooperation With Men In Men's Clothing.

Just a few days ago. La Natsu Bell President Xing Jiaxing, vice president Wang Yong and Seven grid Cao Qing, founder, visited the Amoy department in Guangzhou. Men's wear Brand quality. According to people familiar with the matter, La Natsu Bell is interested in establishing cooperation with men's clothing.

Yesterday, the reporter contacted Deng Youjun, the founder of the product, which indicated that the two sides had just exchanged, and the specific cooperation matters have not yet been signed.

Over the past few years, La Natsu Bell has been doing a lot of action. In addition to the acquisition of M & a brand, he has invested in many industries. The industry believes that if a cooperation is reached, La Natsu Bell can make up for the short board of men's clothing category. Of course, for La Natsu Bell, the penetration ability of the line can also help the product quickly fall below the line and expand the brand influence.

On the other hand, the analysis of the reasons is also based on the differentiation of products. It is understood that La Natsu Bell's men's clothing brand POTE and last year's acquisition of Jack Walker's two men's clothing brand sales performance is not satisfactory, from the product point of view, the former is more inclined to UNIQLO such basic funds, the latter is like GXG, Taiping bird leisure men's clothing, products lack of characteristics. However, pin Li is different from the two men's clothing brands. "We are cutting the subdivision area and doing crowd business". The founder Deng Youjun has been immersed in the men's clothing circles for many years. The crowd entry point of the product is very unique. It is the so-called "male son circle". Such groups include hairstylists, hosts, artists, nightclubs, models, etc. But the business of this group is just a blank in the market, and they often suffer because they can not buy their own clothes.

Cutting the crowd, plus the meticulous operation in the field of electronic commerce, makes the products very moist. According to Deng Youjun, their annual sales reached 130 million last year. "We do not have the brand names for the target brands, such as Viishow and lilbetter, which are only half or 1/3 of our price." it is reported that the average price of the products is maintained at 200~300 yuan, while the brands of Viishow and lilbetter are in the hundred yuan. So they have stared at the traditional brands of the top ten of Tmall menswear. Deng Youjun said that the main competitive rival is Ping Ping bird, GXG and other traditional men's wear brands.

Last year, the news of La Natsu Bell's acquisition of the seven gable of women's wear Amoy brand was also vivid. La Natsu Bell looked at the online penetration of the seven grid. The meticulous online operation and the high stickiness of fans made many traditional brands unmatched. This can be seen in the product. "Our old customers account for more than 50% of the transaction, and have more than three times the depth of the industry average," Deng said.

Product sales strategy, online operation capability, partition products... All these characteristics are valued by La Natsu Bell. However, Deng Youjun is also very clear about his brand short board. "Boys buy clothes will pay more attention to the concept of brand. This is the difference between the brand and the traditional brand". He thinks that the brand like GXG and Taiping bird are perfectly complementary through online and offline, and the brand accumulation of the brand is starting from the lack of the line. Therefore, since last December, it has set up shop in two or three national cities, such as Shenyang, Anshan, Tieling and Cangnan.

Nevertheless, Deng Youjun is also aware of his lack of experience in line, and lack of funds, talents, resources and channels to bring the brand into the core business circles of a second tier city. Therefore, he is full of expectations for La Natsu Bell's possible cooperation. "La Natsu Bell's line is high, and their location of consumers and the location of offline stores are also in line with product quality." together with mature offline operation experience, it can better complement the short board of Amoy brands.

About the specific cooperation process, e-commerce online is also continuing to follow up.

　 TIPS:

Over the years, La Natsu Bell invested in the project.

In June 2016, La Natsu Bell invested in $375 million to invest in coffee brand Segafredo.

In June 2016, La Natsu Bell invested 20 million in fashion brand Tanni

In March 2016, La Natsu Bell spent 16 million on Xi Chen clothing.

In May 2015, La Natsu Bell invested 75 million in investing in casual menswear brand Jack Walker.

In February 2015, La Natsu Bell spent $200 million to invest in the seven brand of Amoy brand.