The Market Capacity Of Sports Brand In China Can Be Considerable.

Benefit from the running economy, coupled with the extensive attention of the Chinese Super League and the CBA League in recent years, the market capacity that our sports brand can excavate is considerable.

According to the China Athletic Association, China held 134 marathons and road running competitions last year, an increase of 160% over the same period in 2014.

In last year's annual report,

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361 degrees, PEAK, China trend (Kappa) and so on have basically achieved double growth in revenue and net profit.

Anta is leading by 11 billion 126 million yuan in revenue and 24.7% in growth.

It is said that by 2020, China's sportswear market will exceed the luxury market, with two digit growth to 280 billion 800 million yuan per year, and the luxury market will grow to only 192 billion 400 million yuan per year.

In fact, since 1989, the first pair of PEAK sneakers went public, and by 2015, Anta's annual business income exceeded 10 billion. The Chinese sports brand actually has a history of 27 years.

But the design concept of sports brand in China is lagging behind and the category structure is single.

With the gradual awakening of consumers' consumption concept, they are tired of plagiarism, bad quality and single structure sports products, which compels domestic sports brands to make changes.

Anta disclosed in its 2015 annual report that it will establish a joint venture with Itou Tada, a subsidiary of Tokyo listed company, Desanto, Japan and DescenteGlobalRetailLimited, a subsidiary of Tokyo listed company ITOCHUCorporation, to operate exclusively in China (excluding Hongkong and Macao) and engage in the design, sales and distribution business of all categories of products with "Descente" trademarks.

"Descente" or will open the journey of Anta into China's skiing market.

At the end of 2015, Anta completed the acquisition of outdoor leisure and mountaineering brand Sprandi (Sprang Di). In 2013, Li Ning Co also authorized LI-NINGADVENTURE outdoor brand LI-NINGADVENTURE to the team of former Lining people in Hunan.

But with the national fitness campaign and the Winter Olympic Games approaching, there is great room for development of our local sports brands in skiing equipment and outdoor areas.

PEAK is sponsoring the Wuhan tennis open, Zhuhai elite and WTA Singapore year-end finals by co operating with world renowned women tennis players to enhance their competitiveness in the women's sporting goods market.

A more fractionable market will lead to greater profit margins, and local sports brands are making efforts in the female market.