Jinjiang Is Leading The New Round Of "Gathering Energy".

Jinjiang is slow. In the first half of this year, Jinjiang's economic growth rate, as the leader of Fujian county economy, dropped to a low level for many years.

Under the downward trend of the economy, Shoemaking and Spin Jinjiang, a developed industry, is also facing the acceleration of enterprise differentiation, slowing industrial growth and decreasing operating profit. Complying with the tide of structural reform of supply side, Jinjiang is striving to promote all-round innovation of products, marketing and industrial structure, and will take the lead in a new round of "gathering energy".

Design or design

Walk into Jinjiang industry Design Park, once a smelly leather factory, spanformed into a bright and bright cultural and creative industry base, where front-line workers were replaced by professional designers.

"There are more than 300 resident designers here, the most in the province." Li Edong, who runs the Jinjiang International Industrial Design Park, told reporters that there are 42 professional design institutes in the park, and plans to introduce about 80 design and research institutes in 3 years to form the leading and assembling effect of brand design.

"It's not that products are not good enough to sell, but that there are no good products to sell." Xu Qinghai's "joke" has become the consensus of Jinjiang entrepreneurs in Jinjiang.

The size of Jinjiang's shoemaking and textile and garment industry cluster is close to 100 billion yuan, but most enterprises remain at the low end of the value chain.

"To enter the high-end value chain of design is the only way to upgrade Jinjiang's traditional industries." Xu Qinghai said that the Jinjiang baby industry Wen Chuang garden integrates the brand display center, the R & D creative design center and the talent incubation base into one. It will create the "Virtual Design Institute" and introduce the world's top designers flexibly.

3 years ago, with the vigorous efforts of the local government, the Chinese leather and footwear industry research institute set up a branch in Jinjiang. When the reporter interviewed, just a few shoe companies are taking samples to check. Dean Duan Limin pointed to the dense check list and said, "the design is still a short board made in Jinjiang."

To this end, the Institute is planning to set up a public service platform for designers, which is sponsored by the government to collect works on the global scale for enterprises to use. The enterprises can evaluate the design scoring, and the design institutes interact with local enterprises to promote the overall design level.

From "store owner" to "net sales new army"

Some people joke that there are shops in Jinjiang where there are commercial streets, and there are as many as 30 brands in Jinjiang. The multi-layer agent mode has helped Jinjiang brand "spread all over the country", but with the rise of e-commerce, its disadvantages gradually become prominent, high cost and information lag, and the past advantages become a burden.

Qipai men's clothing is an old clothing manufacturer. At present, there are more than 3000 stores in the country, and 80% of the enterprises still rely on traditional ordering channels to sell them. He Wanhao, deputy director of the company, said that the marketing chain of many brands in Jinjiang is too long, the selling cost is too high, and the middle price difference is eroded by various expenses such as distributors, agents, advertisements, and so on, and marketing innovation is very urgent.

Today, Jinjiang brand "enclosure shop" enthusiasm no longer, e-commerce flourishing, emerged in Jinjiang purchase, a product Jia and other outstanding.

"One side is the shrinking market share, the other is the rise of the cost of traditional e-commerce platforms, and how to reduce the intermediate costs." Yang Jianming, chairman of the leading brand of cloth cabinet industry, said that the key is to break through layers of agents, establish an independent e-commerce platform, and let manufacturers directly face the retail terminal.

"Guan Da Xing Yun Shang is a new e-business platform of" Internet + traditional wholesale ". Yang Jianming said that manufacturers and retail terminal merchants can enter the cloud business of Crown Star, and the company can distribute the manufacturer's goods to small shops through offline intelligent storage and logistics, eliminating the intermediate links.

Not only in the domestic market, Jinjiang enterprises also set up a bridge to cross the international market through cross-border electricity providers. In the first half of this year, the cross border electricity supplier in Jinjiang had an easy turnover of about $300 million, and the number of international postal packages and international express has increased several times.

"Old trees bloom new flowers, new seedlings change big trees".

Jinjiang has been leading for many years and can not do without the toughness and strength of "love to win." Under the new normal, how do Jinjiang people face the ups and downs of the industry and the survival of the fittest?

Lin Yonghong, deputy director of the Jinjiang Municipal Bureau of classics, said that in the past, there were many enterprises in Jinjiang, many brands and many bosses. Now we should push forward the structural reform of the supply side. We should intensify the industry consolidation so that a large number of enterprises with low brand recognition can be spanformed into foundry factories and supporting enterprises.

"Although this round of adjustment will eliminate some enterprises, the industry concentration will be higher and higher after the market clears, and the correlation degree of the industry will be closer. The market share of good enterprises will also gradually expand." Lin Yonghong said.

Although the number of first-line brands is decreasing, a few enterprises take the lead in breaking through. Take sports brand as an example, Anta first broke through 10 billion yuan revenue in 2005, becoming the leader of Chinese sports brand.

It is necessary to upgrade traditional industries and cultivate new industries. Jinjiang, which is made of shoes and garments as the base color, is incorporating more "high-end quality".

At present, Jinjiang is striving to build an internationally competitive memory industry base. In February this year, as the first batch of DRAM memory production projects supported by the state, Jinhua memory integrated circuit production line project landed in Jinjiang, targeting the localization of chips. In June, Fujian Anxin industrial investment fund unveiled, promoting the acquisition and technology development of domestic and international integrated circuits, and the development and expansion of new production lines.

Change your posture and start again. Liu Wenru, Secretary of the Jinjiang municipal Party committee, said that Jinjiang's private enterprises have always been resilience to meet difficulties. At present, the government and enterprises are pushing forward the structural reform of the supply side and implementing the five innovations of products, technology, brand, management and business mode, so as to improve the overall core competitiveness of the industry. Jinjiang will adhere to innovation and spanformation, build an international and innovative quality city, and create a new miracle of Jinjiang.