Fortune Bird Was Selected To Be The Top Fifty In Fujian Chain Industry.

Recently, the Fujian provincial chain store association, Fujian southeastern Business Management Research Institute and Fujian provincial Trade Promotion Center jointly issued the top fifty chain stores in Fujian in 2015.

(shares) Limited sales of 2 billion 32 million yuan, the number of stores 2960 ranked seventeenth.

It is reported that the shortfall threshold for the top fifty chain stores this year is 310 million yuan, up 30 million yuan from last year.

According to the introduction, in 2015, the top fifty chain stores in Fujian province mainly included supermarkets, department stores, comprehensive retail, shoes and clothing, electrical appliances, catering, tea, convenience stores, food and other formats. The fifty strong headquarters mainly concentrated in Fuzhou, Xiamen, Quanzhou and other places, and Quanzhou had Anta Sports Products Limited.

International Holdings Limited, Fujian eight horse Tea Co., Ltd., fortune bird (stock) Co., Ltd. and other 15 enterprises were selected.

Bird of wealth

R & D takes the mainstream consumer group as the core, and focuses on marketing to create a professional and innovative sales leader, effectively improving the share of the commodity market, with "changing and seeking new" competitive consciousness, constantly improving the industrial chain, optimizing marketing channels, and making market breakthroughs.

According to introducing, this year, rich birds (shares) Limited will focus on promoting the four major strategies.

First, continue to implement the "expansion strategy in the field of e-commerce", continue to cooperate with the core platform business, continue to take WeChat distribution, social networking platform and other multi-mode collaborative development, looking for excellent shoes and clothing brand with excellent e-commerce gene or team cooperation opportunities, and jointly expand the company's electricity supplier market.

The two is to firmly implement the "product differentiation strategy". The company will focus on the development of the "lucky bird health shoes" project, start the business of joining the investment business, publicize and popularize the products of "rich birds healthy shoes" through various media, promote the "Zubu" brand project, implement the "foot step college students' Entrepreneurship plan" and start the nationwide investment promotion.

The three is to start the "professional market segmentation strategy", break through the original market, enter the professional market segments, focus on the school uniform market as the breakthrough point, design and sell and popularize the middle and high grade school uniform products of rich birds, and will gradually enter children's clothing, children's shoes and other professional clothing and clothing market segments according to the market situation.

The four is to launch an overseas brand acquisition / cooperation plan, looking for opportunities to cooperate with well-known foreign brands, and help them to fully open the Chinese market with the help of the existing national sales network.