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    Fashion Concept Is Very Popular In Fashion Industry.

    2016/8/3 19:57:00 43

    Fashion ConceptBrand StrategyFashion Industry

    In early 2016, there was a fashion show. I believe you all heard about it.

    At the press conference, all models displayed by the show can directly purchase the order through online mode, including quantitative price and size selection. That is to say, the concept of instant fashion is very popular in the fashion industry.

    The change of fashion is very fast. It needs to express the design and elements in the product quickly, and then push it to the market quickly.

    In the past 5 years, the trend of the development of the fashion industry is very significant. In terms of goods, from the earliest 2G to 4G, including traditional men's and women's clothing enterprises, they are already doing the two lines of futures and fast lines. Therefore, the traditional way of futures is difficult to meet the fast changing market demand.

    Under the market demand, many enterprises want to occupy the market at the first time, but the first time to occupy the market is not so easy. It requires very high internal management of enterprises.

    The supply chain, from the front-end merchandise design and development to procurement and production to the logistics of goods and the last part of the goods to the store, will take a long time.

    Under the rapid development of the market, everyone wants to complete the whole supply chain process with the least time, and wants to do some articles in it.

    In terms of improving the quality, improving construction and shortening the time, the company, including the information-based construction company, hopes to convert productivity into sales more quickly.

    So how can this process meet the needs of such rapid change? The market is changing in real time, and the market will change faster and faster, no matter what the next one or two years, so we will miss the opportunity if we miss the time.

    The impact of instant fashion and fast changing market on enterprises is real. For example, the inventory problems we encountered in the past few years, including many enterprises in this year, have great pressure on inventory. The challenges brought by instant fashion to enterprises are enormous. The change of rhythm in traditional development calendar improves the complexity of quarterly product R & D management, requires further shortening the R & D and production cycle, significantly improves the collaborative collaboration ability of suppliers, significantly reduces the lead time of work, and requires the planning and agile response capabilities.

    The early traditional PLM system is mainly used in large fashion shoes and clothing retail enterprises, and internal research and development data and process schedule management are the main ones. It needs a lot of IT technology development and operation and maintenance, and ultimately, it mainly manages product development data and production process.

    The main status of PLM system is to apply small, medium sized and large scale enterprises.

    Now we are implementing the retail type, the design creative type, the purchasing enterprise has the need to pay more attention to the internal and external collaborative collaboration and more convenient operation and user experience. It needs more flexible and fast configuration to meet the needs of business scenarios less IT technology development and operation support, more collaborative collaboration and process control.

    PLM has several levels of meaning. It plays a vital role in the design, development, process and layout, ordering and ordering. Therefore, it is not only a management platform, but also a platform for practical operation.

    You can use all kinds of office software to carry out the core work on the PLM system.

    PLM, as an information center for coordinated management of R & D and procurement, can combine information management centralized business platform with multi brand business process control center and tightly integrated supplier. PLM system and ERP system complement each other.

    Centric PLM can enhance the overdevelopment of the style, reduce the waste of cost and increase the communication and cooperation between the global R & D team.

    The accumulation of information can be pformed into knowledge, enhancing the synergy and cooperation ability in the process, and improving the profitability of the overall commodity operation.

    In recent years, there are 6 challenges faced by domestic fashion enterprises.

    1, wholesale to retail: many enterprises have done enough work in this respect, some enterprises are consulting, some enterprises are using some software, some enterprises start by internal optimization, including brand management and different channel management.

    Only by controlling the retail end and finally implementing the market can we get the best brand.

    2, supply chain collaboration and quality: broad supply chain includes many departments' mutual cooperation and assistance.

    3, effective collaboration between product planning and R & D: PLM's most primitive needs and sources.

    4, how to achieve effective collectivization procurement co-ordination: from the perspective of cost control and delivery, coordination of R & D production and supply chain coordination.

    5, group management of multi brand and multi product lines: large companies are multi brands, not single brands.

    6, how to better improve product sales and gross profit

    The consideration of maximizing profits is mainly from the aspects of input or commodity cost, discount and other sales promotion methods, sales reduction, operation cost, quality and compliance. Different industries and different fields have different focuses, mainly depending on what the needs of enterprises are.

    The cost control strategy includes optimizing sales and supply chain costs, customer centered pricing strategies, adjusting service delivery modes (outsourcing or sharing services), and changing the futures strategy to quasi spot adjustment. Each enterprise's foundation and mode are different. When we encounter these problems, we are looking for solutions to enable enterprises to survive better.

    Under the adjustment and mechanism of rapid market changes, consumers have higher requirements for product quality and workmanship. Therefore, the development of enterprises should be adjusted rapidly with the changing market environment.

    How can fashion enterprises prompt the competitiveness of products?

    1. Collaborative collaboration in R & D process

    2. Close cooperation in research, production and marketing.

    3. Overall supply chain cycle control and rapid response capability improvement.

    4. Improve the cooperation ability of the Supplier Association

    Enterprise's process management is very important. Only by controlling the process well, will there be good results. Without effective process management, we should not expect good results.

    PDM has been the topic of the industry for many years. Taking Mei bang and Lining, in 2009 and 2015, the management system of PLM was gradually adopted. From this time, the PLM system began to enter the Chinese market. A new management concept and new information management platform entered a new market. This process is certainly very difficult, no matter the requirements for internal management of ERP and PLM systems are very high.

    The PLM system entered the apparel industry in 2001 and was applied to Nike.

    PLM has developed to the present stage through 3 stages: from the initial PDM system to the present PLM3.0 system, from the initial application to the style database, the material information database has achieved the collectivization quarterly R & D collaboration management, the more flexible business mode change adjustment support, the research and development to the entire cycle management of the supply chain, the enhancement of the function of the supplier collaborative management, the more open and flexible framework, and the application of mobile APP technology.

    Next, we introduce Centric company, which occupies 70% of the market share in the fashion retail footwear industry. It focuses on clothing, footwear and accessories, and is the pioneer of PLM3.0 era. It is the most dedicated partner in the industry. It is also the only PLM manufacturer who focuses on the fashion industry. It improves the business scenario of the business team in the seasonal design and development process, and supports the mobile application support and information communication efficiency. 20% of the annual sales revenue is used for product R & D investment, and the specialized independent technology innovation team carries on the industry prospective business application research.

    It is also the easiest application and promotion lifecycle management platform and the most experienced and largest industry consultant team and the lowest overall input cost.

    It can more quickly and efficiently AgileTM agile implementation process, achieve the most rapid investment value embodiment, but also can reduce or upgrade the additional cost input of business change adjustment.

    So far, Centric has entered the Chinese market for 2 years, with more than 20 customers and more than 400 customers in the international market. It can accumulate so many customers in a relatively short period of time. Whether in Europe, North America, Asia or PLM, it has its own characteristics and business structure in different markets. There are different business models in Brand Company, and PLM has entered a new stage of maturity.

    PLM's customer value orientation can be reflected in the daily work efficiency and strategic value. It not only covers a wide range of business in the whole season development process, PLM can support product creativity, provide the whole back-end development, Centric 8 can achieve procurement delivery, order settlement process.

    CentricSoftware PLM is the first APP in the world, and it has the largest number. Its role is mainly to collaborate PLM system, making the whole work more efficient and fast, and also mobile.

    There are different APP in different stages, such as front-end acquisition, color and fashion elements replenishment, and so on.

    The data of APP are interconnected with the background of the system. No matter where you are, you can input data into the system efficiently and quickly.

    In the process of R & D, the styles of independent research and the finished products purchased from external markets need to be pushed forward according to the overall direction of commodity planning. It is necessary to monitor the R & D and implementation of all R & D and external procurement products under the overall planning of commodity planning.

    The methodology of project implementation, based on the characteristics and flexibility of system functions, can go straight to the goal and directly apply the core elements to the system quickly, so that the management team and the business team can achieve the consensus of project value and goal directly. Centric will conduct a heuristic training on the first day of the entry. It will simply explain the functions of the system, and display and guide the way through the configuration, so that users can quickly understand the application scenarios and functions in the shortest time.

    From online to offline, more comes from management. Centric, based on a good platform, divides the small details of the project in the process of doing the project, so as to facilitate the subsequent operation.

    Centric can complete the first phase in 5 months. Compared with other systems, it saves 3 months, so time is controllable.

    Centric needs to cooperate with customers and the two sides of software, and promote the business Scenario Oriented process. Both teams need to participate fully in the process of team development.

    Next, I would like to share with you the typical customer --Under Armour of Centric PLM.

    In North America, UA has sold more than Adidas.

    Internal management

    It is very rigorous.

    Kip Fulks, President of footwear and product innovation, said that Under Armour chose Centric because of its professional quality and revolutionary product roadmap, including mobile application development.

    As a brand developing enterprise with global development, we need a PLM partner who can continuously innovate in product development, so that we can continuously improve the level and adapt to the situation in the implementation of new initiatives and new strategies.

    BESTSELLER is very popular in the domestic market. The reason why they choose PLM plan is not only PLM's emphasis on the management of R & D business, but also the improvement of supply chain collaborative management capability.

    It can take a foothold in the Chinese market, because it keeps the business model of the original market.

    Supply chain

    The management is outsourced. It takes the best use of the suppliers in the Chinese market.

    UNIQLO is also our admiration for leading the fast fashion process and achieving our goals. At the height of its development, we also choose such platforms, such as North America, Asia and Europe.

    Uniqlo

    In the three major business sectors, North America first chose Centric, then Asia and Japan.

    Centric has the function of making the overall process more efficient and fast. So far, all the product development management systems of UNIQLO group are using Centric system.

    Ttiumph is a brand of underwear that women are more familiar with. Its influence and scale in fashion industry are still relatively high. It chose Centric because their agile implementation concept is excellent, allowing users to participate quickly and easily without having to identify all the contents at the very beginning.

    ASICS Arthur is a professional functional sports brand, adhering to the constant pursuit of integrating technology and innovation into high quality and high performance products, providing a comprehensive professional sports footwear and sports equipment for all sports enthusiasts.

    In North America, the market share in Europe is very high. So far, ASICS Arthur is the largest single customer in the world. Its general manager is so commented on the development and innovation process of Centric company, and understands the ability of Centric 8 platform, and believes that the cooperation between us will continue to move forward.

    Through sharing these cases, what benefits can the Centric PLM system bring to the company? It can continuously improve the level and adapt to the situation in the implementation of new initiatives and new strategies, and enhance them.

    Supply chain collaborative management capability enables the overall process to become more efficient and fast, allowing users to participate easily and with high usability.


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