Online Or Offline Pactions In The Internet Era?

Many traditions nowadays

Enterprises are increasingly affected by the impact of the Internet, including

The number of famous brands such as Metersbonwe and Daphne is increasing day by day, and some textile enterprises are affected by the operation of the Internet and the drop in cotton prices.

On the contrary, many online brands are thrived on the website, and some online brands, including Inman, are slowly developing physical shops to cater for some consumers' offline habits. It is the representative of online expanding business under the development of online brands.

Is the consumer willing to choose offline or online pactions?

For the pformation of the operation mode under the offline or online pfer line, no one is right or wrong. The change of business mode just wants to adapt to the development of the market.

Online mode and offline mode have their own advantages. There are many good things on line that can not be done by physical stores. For example, there are many ways to do marketing activities on the Internet, and its dissemination is unimaginable. It can be shared in friends circles, and can be broadcast by people. Everyone can see that, and when you go to work, sleep, eat, and go to the toilet, you can shop online.

Of course, the offline also has its own advantages. If the store is ready, consumers will be willing to go out and spend their own time off to the store to consume. The experience of goods is good and the price is reasonable. It will give consumers a pleasant surprise, and consumers will not necessarily refuse to shop afterwards.

The author thinks that the opportunity is fair at the moment. Before making a franchisee, doing wholesale, setting up a brand, and then putting some ads to CCTV, everyone can earn money.

Now that opportunity is no longer available, business will become more and more difficult in the future. If you do not care enough to satisfy the consumers, you will have difficulty in keeping pace with the times.

Why is China's business renewing so fast? In fact, consumers are changing fast. All changes in business are revolutions around consumers.

If consumers do not keep pace with their needs, this means that their painful stage has not yet arrived and will die even worse in the next few years.

Of course, the development of consumer online habits to a certain extent has hit the market, especially in the low-end market, making the competition in the consumer market more and more intense. Of course, the competition is not terrible. It is terrible that we have problems, and whether we can improve ourselves in adversity is very important.

The promotion of online brands such as Han Du Yi she uses the popular way of live broadcast to stabilize its brand status; Hai Lan's home is preparing its own women's clothing for increasing market capacity when the men's clothing brand is doing its best.

This year, we are talking about cross border integration. The traditional textile industry, that is, the 1 edition, is basically self produced, and there will not be much overlap with the Internet or other industries.

Now the Internet brings the era of big data integration. Traditional textile must add more elements and integrate Internet thoughts on the basis of maintaining traditional industry habits. As for this paction process, online is relatively convenient and fast, and security can also get more and more protection with the development of time. The line is relatively traditional and more popular. Some companies who are unwilling to take risks will still spend more energy on the offline paction. In this context of the Internet, whether to choose online pactions or offline pactions is to see their own development needs.