Rio Quanzhou Sports Brand "Fashion Show"

On August 7th, it was reported that last night, the CCTV news broadcast first interviewed the creative director of the Rio Olympic Games, "the insider", while many people discovered that the director was yellow.

It is our brand --361 degree!

And exclusive supply of Rio Olympic official uniform.

Not only 361 degrees, these days, on the other side of the earth, Rio De Janeiro, Brazil, a large number of Quanzhou brands are coming on the stage to show the strength and charm of "Quanzhou made".

Including Anta, 361 degrees, PEAK, Shu Hua, Jordan sports and music, many companies from textile and clothing, footwear, fitness equipment and other fields compete in the Olympic Games.

According to incomplete statistics, the Rio Olympic Games, sponsored by the Quanzhou sports brand of 13 national teams, the sponsorship of sports areas also amounted to 33, two data have achieved all previous Olympic Games new high.

Visual merchandising: Rio Quanzhou sports brand "fashion show"

Athletes from various Olympic teams walk in the Olympic Village wearing costumes with national characteristics and Olympic style, just like a "fashion show" in the Olympic village.

In the Olympic Games, PEAK has designed a national costume for 12 national delegations.

Among them, the main color of the equipment in Slovenia is the traditional green, blue and white tricolor of Slovenia sports, and the most important logo on clothing is Trig Ralph Horn, the most famous scenic spot in Slovenia. It is composed of three peaks and is called "three peaks mountain" by the local people.

Xu Jingnan, chairman of PEAK group, said, "coincidentally, the brand name of PEAK also comes from the English word PEAK (meaning the peak), and the design of the Slovenia Olympic equipment has the same effect."

If PEAK is eye-catching the "fashion show" in the Olympic Village, Anta's new generation of dragon clothing will catch up with the "fashion show" of the podium.

The new generation of dragon clothing combines itself with the latest technology developed by Anta.

Innovative sticker technology allows fabric and lining to maintain good cohesive force and air flow. At the same time, special water repellent technology can effectively resist the occasional rain in Rio.

From the Vancouver Winter Olympic Games "China knot" to the ice and snow, to the London Olympic Games "champion dragon clothing" glory to the British, and then to the present, Anta's dedicated equipment has been accompanied by Chinese athletes on the podium, and has witnessed the glorious moment of Chinese sports.

Top floor implants: borrow the official support to start the first shot.

With the torch relay, the first gun of Olympic sports clothing marketing in Rio was launched at 361 degrees, allowing the 361 degree brand image to go deep into the body and mind with the torch relay.

It can be found that not only sports "robes", but this year, the Olympic figure of Quan enterprises has more elements.

For many multinational corporations, the significance of the Olympic Games has already surpassed the sport itself, and it is more of providing a global business opportunity.

To this end, seize the opportunity, Quan enterprises put the brand in every corner of the Olympic arena.

As a sports shoe and garment enterprise of the official support of Rio Olympic Games, 361 degrees apart from providing professional sports equipment for special officials of the Rio Olympic Games, Paralympic Games and all the test competitions, including the technical officials, medical personnel, tournament service personnel, other staff members, and the torch relay, 361 degrees will also provide ceremonial costumes, referee's cutting clothing and media aided traffic.

In the field of fitness equipment, Jinjiang Shuhua sports moved the latest fitness equipment into the "home of China" in Rio Olympic Games, providing fitness equipment for all Chinese athletes.

[Focus] we are "the all-around Little Prince", Lin chao chao, the first show of the Olympic Games.

At 9:30 on the evening of 6, we will welcome the Olympic debut.

As a world champion, Lin Chaopan, who has not yet claimed to be the Olympic champion, shows his desire for the championship.

"Team competition must go all out to kill Japan, our opponent is mainly the Japanese team, we must have confidence, training is no longer afraid of hard work, do not pay any reward!" do not belittle the post-90s, speaking of the same maturity.

The contest is about to start. Lin Chao pan is a good news.

During the gymnastics pre competition training in August 3rd, Lin Chaopan's Chinese gymnastics team made no mistakes.

The Chinese team's biggest competitor, the Japanese gymnastics team, made three turnovers.

In order to drum up the "omnipotent Little Prince", Lin Chaopan's family and some enthusiastic villagers came together to record the refueling video on Lin chao chao at the gate of the new square foot Industrial Zone in the west side of Chen Dai village. "Super climbing refueling, we are waiting for you to triumph in Quanzhou!" the loud voice of the loud voice, with the vigorous punches and short words, poured into the public's love for our athletes.

"Yan value exploding watch's Quanzhou four young general, refuels! Refuels! Refuels!" this kind of message, these two days brushed the Quanzhou people's WeChat friend circle and the Sina micro-blog.

Lin Chaopan, Liu Yongshi, Chen Haiwei and Shi Jialuo are looking forward to the four Quanzhou young people rewriting history and winning glory for their hometown.