Mango Wants To Open A Bigger Flagship Store In Cuba

We said so long ago.

In the "review" that it is not fast enough and not enough to see eye to eye, this is from Spain.

There have been a group of loyal fans, but they are losing money in the fast fashion cost performance war.

Product update is not fast enough, shops do not exist sense is obvious.

Today, Mango also announces that it is about to open a large flagship store, which is another attempt to save young consumers after the previous wave of shops and prices.

These measures have played a role, and their income growth in 2013 and 2014 is 9%, while the increase in 2015 is 12%.

In addition to the physical store, Mango has expanded its electricity business in South America, Asia and Africa in the past year.

This helped its online sales revenue increase by 27%, reaching 2.34 billion euros.

Mango also wants to be faster. This time, it has shifted its target to the Latin American market.

Recently, Mango announced that it will open a larger flagship store in Cuba by the end of this year, which may have 3000 square meters.

Before that, the largest flagship store in Mango was 2508 square meters square, located in Barcelona.

We will set up flagship stores to attract customers' attention by better service and consumption environment, so as to increase market share.

This is not a new practice for fast fashion.

Prior to Mango, H&M opened a 6300 square meter shop in Manhattan in 2015, while ZARA owned a 4000 square meter flagship store.

Although Mango has announced that it will close stores in 450 stores in 2016, it is not contradictory to its current flagship store.

To streamline small shops and set up big flagship stores is another effort for Mango to enhance brand image.

On the one hand, we can use flagship stores to show more and better products of Mango products. On the other hand, we can also provide better shopping environment and consumption experience through flagship stores, so as to enhance its brand image in the minds of consumers.

"Consumers know what they want, and they want instant consumption."

Daniel Lopez, vice president of Mango, is planning to open flagship stores.

The planned new store will be built in a shopping mall called Manzana de Gomez in Cuba, which is located in the historic center of Havana, Cuba.

As early as 20 years ago, Mango opened a franchise store in Cuba.

However, this shop has little contribution to Mango's performance.

This time we chose to open a large flagship store in Cuba, and Mango hopes to start Cuba as the next step into the Latin American market.

Cuba, as a popular tourist destination, has enormous market potential.

In 2015, the number of foreign tourists in Cuba reached 3 million 500 thousand.

At the beginning of this year, the United States lifted the ban on Cuba. Only in the first half of 2016, 2 million 100 thousand foreign tourists visited Cuba. Among them, the number of visitors to the United States reached 304 thousand, an increase of 26% over last year.

These figures are enough to show that the Cuban tourism industry is growing very well. With the tourism boom, Cuba's overall economic development potential is enormous.

It's not difficult to understand why Mango wants to open flagship stores in Cuba.

Rather than struggling in other regions with poor performance, it is better to develop new Latin American markets through the rise of Cuban tourism.