Roley'S Pformation And Layout Of The Smart Home Ecosystem To The "Big Home Textile Small Home"

August 12th, a few days ago,

Polytron Technologies Inc (hereinafter referred to as Luo Lai life) launched investor relations activities, Luo Lai life related person in charge said that the company will focus on intelligence in the future.

Direction.

In addition, Luo Lai's life also explained several problems such as "big home textile small household", organization structure subdivision, aesthetics of products, decoration of shop and decline of performance.

To "home textile small home" pformation and layout of home ecological circle

It is understood that Luo Lai lives in the "big home textile small home" direction pformation and upgrading, explore the whole category of life home Museum (HOME shop) operation experience, in nearly 1700 Luo Lai main

15% of the stores have been pformed and upgraded.

Xue Weicheng, chairman of the board of life, said that the company's development strategy is aimed at creating a "large home textiles small household whole category" business. Currently, the main business types of the home textile industry are bedding products. The opportunity of Luo Lai is to do the home textile store. The store of "home textiles small home" also needs to develop vigorously. The next step is to plan the "big furniture" field. This business is mainly based on the mode of acquisition and merger. Besides, smart household products are also a major direction for future consideration.

In addition, Luo Lai life to protect the "big home textile small household" strategy landing, is actively layout the home ecological circle.

In recent years, the company has invested in Japan's inner field towels, Beijing excellent collection network technology company, Beijing too red bird technology company, and Shenzhen shadow search Media Technology Co., Ltd. to invest or achieve investment intentions, and cooperate with the vertical electronic business platform, smart home platform, content marketing fans economic platform. At the same time, it has formed a synergy effect with the company's previous investment in the big Piao net and Madiga smart home, and gradually layout the ecological circle of household products.

Subdividing the organizational structure for clear positioning

It is reported that in order to enhance synergy, the company divides the organizational structure into three parts: high-end, middle and high end, and middle and low end.

Among them, the high-end part of the hall business department, located in the "global selection, the overall soft loading", has now with more than 40 high-end home brands business cooperation; in the high-end, Luo Lai children and Luo Lai brand two business units merged part of the functions, Luo Lai children through the business at Luo Lai store to achieve channel resources sharing, to enhance synergy; in the low end, LACASA and LOVO business unit merger, the main cost-effective products, create a full channel O2O.

More emphasis will be placed on the aesthetics of products in the future.

Luo Lai's life is designed around home solutions, focusing on solving the problems of home life development of middle and high-income families. Family life extends a lot. It does not necessarily change to dress. Lore can develop in home furnishing, tableware and other fields. It will not only emphasize the instrumental nature of products, but also emphasize the aesthetics of products and bring beauty to consumers.

Learn from foreign experience of store decoration

According to Luo Lai's life, China is in fact no shortage of production, and it may achieve global sourcing in the future. Some challenges are that the overall household supply chain needs to include services.

In terms of channel, store decoration cost is a big problem, which restricts the willingness of franchisees.

There are many ways to learn from overseas decoration. Through the optimization of design, some decoration will be completed step by step, and the local can be adjusted according to the category, so that the stores can be maintained in the long run and there is no need to make too much adjustment.

Household depreciation leads to net profit decrease

In the past three years, the annual operating income and net profit of the company in the past 13 years were summarized. Among them, the net profit attributable to shareholders of Listed Companies in the 13 years was 137 million yuan, an increase of 2.56% over the previous year's 134 million yuan, operating income of 1 billion 78 million yuan, an increase of 4.01% over the previous year's 1 billion 36 million yuan, 14 yuan attributable to shareholders of listed companies, a net profit of 157 million yuan, an increase of 14.78% over the same period, an increase of 14.78% yuan in the previous year, a year-on-year increase in profits, and a net profit of the year attributable to shareholders of listed companies was RMB yuan.

From the net profit and revenue situation of Luo Lai's life in recent three years, we can see that net profit and revenue in 13, 14 and 15 years are increasing year by year, and net profit growth in 14 or 15 years has been maintained at about 15%, and the increase is more stable. In 16 years, net profit has appeared 17.92% loss, and revenue growth has also decreased compared with the same period last year.

Home furnishing has led to a decline in the 16 half year's performance of the life of Luo Lai. In the future, the company will further implement the strategy of "big home textile small household", and focus on smart home. Will pformation and innovation bring about the reverse of the performance? Let's take a look at it.