Quanzhou Sports Brand Speeds Up Its Strategic Upgrading And Intends To Create An Ecological Circle.

The four year Olympic Games are going on like a raging fire.

Accordingly,

It is also breaking out at an unprecedented speed. It has not only become the strategic goal of the national level, but also Quanzhou.

Brand expanding business object.

Recently, some clothes

They set foot in the sports industry and tried to build their sports ecosystem.

Private enterprises run top event

Last week, the organizers of the 2016 International Maritime road cycling competition on the Silk Road of Quanzhou announced that the event will be held in Quanzhou on October 14th -16, when at least 15 domestic and foreign convoys will compete.

This event is supported by the China Cycling Association. The Fujian Sports Bureau and the Quanzhou Municipal People's government sponsor the Fujian PEAK Sports Industry Operation Co., Ltd.

According to the introduction, in 2016, the Quanzhou Bay cycling competition was based on the theme of "green, open, sharing and development". It is the only riding activity of the world's flagship "haze" culture.

The events will fully display the beautiful natural scenery, unique ecological value of Quanzhou Bay, Quanzhou's long history, multicultural, ethnic customs and new achievements in economic and social development, strengthen exchanges and cooperation with countries and cities along the maritime Silk Road, attract more global attention with a more open attitude and further enhance Quanzhou's popularity and reputation.

As we all know, the success of a large sports event is of great significance to the brand building of a city, especially for improving the international reputation of the city and establishing a good brand of the city.

For the neighbouring city of Xiamen, Quanzhou, since the founding of the Xiamen International Marathon, after several years of development, it has become one of the most influential and internationally renowned marathon events with its high level of competition, extensive mass participation and rich supporting activities, attracting the attention and coverage of many media at home and abroad.

PEAK CEO Xu Zhihua introduced that the bicycle international event held in Quanzhou will invite CCTV and other media to live live. "This is also an opportunity for Quanzhou to show the source of the maritime Silk Road."

He said that the city's top international events will not only enhance the popularity and reputation of the city, but also promote the development of tourism in the city. The activities such as accommodation, dining, tourism and consumption will promote local economic development.

Wu Yongjiang, deputy director of Quanzhou Sports Bureau, told reporters that the competition has the world's only line crossing the sea, the Bay and the mountains. It is also the only riding competition in the world with "haze" as its theme.

The competition will adhere to the principles of government leading, enterprise participation and market operation, and constantly promote the internationalization, specialization and marketization of Quanzhou sports events.

Wu Yongjiang said that since the first preparations were made and the top international bicycle races were held every June, the tournament was nominally invited, and next year's competition will be officially registered as the 2.2 level of intercontinental competition.

It is expected that there will be Inter Continental professional teams, intercontinental teams, national teams and club teams from 22 International Cycling Union participating in the competition.

Meanwhile, local cycling enthusiasts in Quanzhou can also enter the competition.

The scale of this competition will reach tens of thousands.

"We also hope to build it into the top road race in Asia in 5 years, and take it as a sports brand event in Quanzhou every year."

Construction of sports industry ecosystem

It is worth noting that the role of PEAK sports in this event is not the sponsors known to the public, but the face of exclusive operators.

And the operation company is also a new name beyond PEAK sports -- PEAK Sports Industry Operation Co., Ltd.

As for PEAK's sponsorship and operation from the event, Xu Zhihua explained, "this is the highest level of individual sports events held in Quanzhou, which is of great significance for promoting the development of Quanzhou cycling and enriching the amateur cultural life of Quanzhou people.

PEAK will always take the promotion of consumers' sports needs as the guidance, organize international professional events, conduct basketball, football, tennis and other project training, in-depth sports services, build a sports industry ecosystem, and accelerate the upgrading of the strategy from a single sporting goods manufacturer to a professional sports service enterprise.

In fact, apart from PEAK, another sports apparel brand in the same city has also accelerated its pace in the sports industry.

At the beginning of last year, the BOY announced that it would cooperate with tiger sports and Spanish football brokerage company to set up the 2 billion sports industry fund.

In May, it signed the framework agreement with the big body association and the China Sports Association to lay the resources for sports events on campus.

This series of actions is the upgrading of the company from "traditional sports shoes and clothing industry" to "sports industrialization group based on sports apparel products manufacturing and coordinated development of various sports industry forms".

Andy Chen, President of expensive bird investment company, has previously said, "what we want to do is the first sports company in China."

In October last year, the State Council clearly pointed out that the national fitness would be promoted as a national strategy, and the sports industry should be supported by the green industry and sunrise industry. By 2025, the number of regular exercise participants reached 500 million, the total scale of sports industry would reach 5 trillion yuan, and the annual growth rate of sports industry corresponded to nearly 20%.

In recent years, China's sports industry has developed rapidly and the market scale has been expanding continuously.

Data show that from 2006 to 2013, China's sports service industry revenue increased from 3 billion 704 million yuan to 27 billion 957 million yuan, the compound growth rate reached 33.48%, and the retail sales of sports and entertainment products increased from 14 billion 130 million yuan to 45 billion 310 million yuan, and the compound growth rate reached 18.11%.

However, compared with the developed countries such as the United States, China's sports industry still has enormous room for development.

At present, China's annual sports consumption per capita is 27 US dollars, while the global average level is 217 US dollars, while the European and American countries generally reach over 300 US dollars.

For China's sports industry market, huge market potential plus favorable policies naturally attract the coveted capital.

Since last year, Alibaba, Wanda Group, music sports, Tencent and other domestic giants have also made a high-profile claim to join the sports industry in China.

Experts believe that more and more enterprises show strong interest in sports industry mainly because, on the one hand, the policy environment is good. In recent years, the government is carrying out a drastic reform of the sports industry, and there are many favorable policies. On the other hand, the sports industry has a broad prospect. At present, the sports industry in China is at the initial stage of development.