Tmall Announces Double Eleven Activity Rhythm Double 11 How Still Can Play?

Tmall officially announced the results of the double eleven sea trial, whether it can participate in this year's double eleven carnival, who has eaten meat and who has soup, has been basically determined.

If violation, disqualification

It is understood that the successful selection of merchants in the sea election still needs to complete 3 steps before it can finally become a double eleven business: setting up double eleven shopping coupons, signing freight insurance and trustworthiness management, and signing up supplementary information.

However,

Emphasizing the successful application of Tmall in 2016

Merchants of the global Carnival festival will cancel the double 11 business qualification of the store if they are terminated because of the violation during the activity. The system will automatically cancel the shopping coupon threshold set up by the store, and the order in the store will no longer support consumers to use the double 11 shopping voucher. "Tmall"

It is learned that, in order to enhance the overall traffic efficiency of the double eleven activities in 2016, Tmall may remake part of Tmall store's home page and double eleven activities page, including but not limited to new interactive, traffic guidance and other functional blocks.

Businesses need to pay attention to timely follow-up shop layout.

After ranking, there is a new identity.

The merchants who have been selected by the audition said that the requirements for double eleven audition were very strict last year. This year's audition may have eased the conditions for businessmen. It is estimated that Tmall wants to let more small and medium-sized sellers participate. "Our flagship store is basically in a loose state, and the sales volume is very low, so it can pass."

A new identity is found on the notice page of the audition results - "double eleven happy general mobilization business".

It turned out that in order to enable more businesses to participate in the double ten, Tmall expanded the scope of investment and increased the identity of "double eleven happy total mobilization merchants", mainly aiming at the business ranking of the shops in the industry.

The "double eleven happy general mobilization business", which is also a non venue business, can only choose the most competitive three products in the store to participate in the double eleven activities, and can not register eleven double official sales activities.

For this new identity, there are businessmen saying that the general manager can only submit 3 products, which is obviously a foil, while the activity business is a real activity.

Business ranking, not announced

In addition, Tmall has also ranked the business of marketing activities from multiple dimensions. For example, brand awareness, activity fit, shop turnover, shop type, shop opening time, customer price, store main category and credit management (such as the existence of serious false trading behavior in the past 90 days), and so on, are also judged as a "double eleven happy general mobilization merchant".

It is understood that in 2015, double eleven, Tmall also ranked the registration merchants.

At present, Tmall will not publicized the specific results of the rankings.

The whole shop is half off.

It is noted that Tmall classifications double eleven merchants, in addition to the identity of "double eleven happy general mobilization merchants", as well as "double eleven active businesses", "50 percent off shops in whole stores" and "venue merchants".

The whole half off refers to the activities of the whole store, and the goods are settled by consumers at half price with the counter price.

In signing the freight insurance agreement, merchants can choose whether to undertake the "whole store half off".

All stores in the store must enter the price declaration system to declare the "half off shop" activity, and all declared products must satisfy the following requirements:

The sale price of the 1. official merchandise on the double 11 day must be at least 10% on the basis of the lowest real paction price reached by Tmall on September 15, 2016 00:00:00-2016 23:59:59 November 10th.

2. the sale price of a commodity on the double 11 day must be at least 50% on the basis of the declared price of the commodity.

Commodities that have chosen "half off stores" but do not meet all the above requirements will be put off shelves in November 10, 2016. The stores that do not choose "half off stores" will not be affected by the above requirements.

The business status of the venue has not yet been released. It is understood that Tmall will display the double 11 active navigation page in mid September.

It is reported that after the adoption of the seafood selection, Tmall will open the venue material to submit the entry, and then submit the venue material, which will have the opportunity to become a venue business.

But after the adoption of the audit is not 100 percent in the venue display, Tmall will be based on the DSR, after-sale comprehensive service indicators, sales volume, discount discount, etc.

Dimensions and so on, choose high quality merchants / commodities to show at the venue.

How can we play with double eleven?

This is a topic that businessmen are discussing every year, and it is also the most troublesome problem.

The following are some suggestions shared by the guests of the "electricity supplier 100 person talk".

1, activity theme: half of the title.

The same is true of activities. A good activity theme, an impressive activity theme is very important. Therefore, we should lay 7788 of your resources and products on the table and think about a suitable theme.

2, staff energy: goal setting should be scientific; bonus setting should be more scientific; mental work should be done; continuous praise and establishment of benchmarking.

3, the three major factors determining sales volume are traffic volume, consultation rate and conversion rate.

4, weekly goals, goals and goals.

5, single product, explosion, build focus.