After The Appearance Of Virtual Fitting Room, Ma Yun'S Taobao Buy+ Era Is Coming Soon.

The fresh Buy+ style shopping style, I can't wait to tell you that the spring of chopping hands has come at last. You have to bid farewell to the monotonous picture browsing products. You can place your goals in the virtual space 360 degrees.

During the experience, the author selected an underwear, not only browsing the merchandise 360 degrees, but also providing a reference for model display and buyer's show. Unfortunately, I can never tell what this underwear looks like on me.

Of course, Buy+ brings the upgrading of browsing mode, but the core problem of history is that the lack of virtual trial experience has not been solved.

In the past decade or so, the virtual fitting has been kept in a mysterious and low-key manner. The real product has never been heard, and the threshold of high technology is the main reason for being willing to give up.

Before reaching the ideal height of "virtual fitting", we have to solve the problem of "clothing 3D modeling".

Unlike rigid materials, the flexibility of clothing greatly increases the difficulty of modeling.

UNIQLO, Avametric, PhiSix and other technology companies embark on the journey of fashion 3D modeling. However, the authenticity and aesthetic experience of the display are not optimistic. To achieve a fast and low cost, and the "real and beautiful" 3D modeling is still far away.

Modeling a plain white T-shirt, a professional 3D artist takes 3 days and costs about 1000-3000 yuan.

If ZARA uses the virtual fitting room modeled by 3D, it will cost 300 to 9 million per year according to the new 3000 garments. Even if there are 30 full-time professional service, it will take nearly 1 years.

Even so, there is no guarantee of display effect, details are not fine, the effect is like a map.

The reality is not strong and so on, all of which are bruising of 3D modeling.

This is why the virtual fitting room modeled by 3D is not commercially available so far.

"Real and beautiful" and "time and cost" have become the two mountains on the road of virtual fitting out. The mountain is the "virtual fitting room" poetry and the distance. I have found that some brands have started to enter the virtual fitting rooms. Does that mean that they have successfully crossed the hill?

In the flagship store, such as hairy mushrooms, small elephants, aka and Gloria, the front page has direct access to the "virtual fitting room" page, which provides users with the experience of clothing trial wear.

It is reported that the virtual fitting room technology is provided by a start-up company called "good clothes buying".

I understand that in the "real and beautiful" and "time and cost" problems, good clothes are trying to find new solutions.

Different from 3D modeling, instead of using the world leading technology of flexible robot, computer graphics, garment engineering and artificial intelligence, the technology of clothing exclusive research and development has been promoted.

By buying a clothing virtual fitting room, the author tried several hundred brands in more than 10 minutes.

The details of these costumes are very detailed. The wrinkles and light and shade of clothing are all reflected. The effect is very high.

The author chops the hand party nature to be lit instantly, opens the side to go shopping, buys the pattern, imperceptibly has already gone down the odd number of clothes.

Good buy clothes reveal that the technology not only achieves the real and beautiful effect, but also ensures fast and low cost clothing modeling, which reaches thousands of times of traditional technology, while the service cost is only about one percent.

At present, good buy clothes have begun to serve famous brands on a large scale.

The author consulted some brands who are using the virtual fitting rooms to buy clothes. They said that in the virtual fitting rooms of the good brand clothing store, the customers' stay time is 10 times the average of the whole shop, and the willingness to try different styles of clothing is stronger. The number of trying on them reaches 8 times that of the original Bao Bei details page.

Yes

The operator told the author that the virtual fitting experience will greatly enhance customer purchase confidence. About 10% of the customers have bought through the fitting room.

It is generally believed that good shopping clothes have already completed the commercialization of virtual fitting rooms.

Although the Buy+ on Taobao's creation Festival is still in the stage of commodity display, there is no involvement in the "fitting experience". However, the good buy clothes and jade beads will undoubtedly speed up the process of building VR ideal country by Ali.