In The First Half Of 2016, Sanfo'S Outdoor Business Revenue Increased By 4.20% Over The Same Period Last Year.

Release 2016 half annual report: the revenue of RMB 140 million 883 thousand and 400 yuan, up 4.20% compared with the same period of the previous year; the total assets of the company is 421 million 69 thousand yuan, down 1.71% over the same period of the previous year.

The semi annual report pointed out that during the reporting period, the company actively promoted various tasks in accordance with the annual development goals and strategic plans established by the board of directors.

The company has introduced NATHAN, COMPRESSPORT and other running.

And Sweden polar bear children's brand, and launched the company's own brand KIDSANFO children outdoor products R & D project, covering products.

Shoes, socks, knapsack, gloves, underwear and other outdoor products of all categories will be officially launched in the autumn and winter of 2016.

Channels: the rapid development of the flagship store in the provincial capital city under the rapid development of the line, signed the 740 square meters flagship store of Wuhan Han Street business circle in May 2016, and opened a comprehensive flagship store on Tmall, Jingdong mall, Amazon, temple library network and other electronic business platforms in addition to Sanfo official website, and built online running franchise stores, and co operated more than 10 outdoor brand flagship stores and exclusive stores.

The company's online shopping sales increased by 98.06% over the same period last year.

Event operation: the company signed a strategic cooperation agreement with the Arxan municipal government and invested in the establishment of Arxan Sanfo Outdoor Sports Management Co., Ltd., which is a new attempt to integrate the resources of the company and the government and local enterprises, and promote the development of the regional outdoor industry as a whole. It is also an important step in the field of outdoor sports organization and outdoor travel service.

During the reporting period, the company organized more than 30 large and small events in Beijing, Shanghai, Nanjing and Hunan, and attended more than 15000 people.