• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Will The Ceiling Of Yoga Suit Be Low?

    2016/8/29 17:10:00 73

    MarketSports BrandYoga Suit

    Lululemon the price of a pair of tights is 920 yuan at Tmall.

    Yoga, apart from the great temptation of plastic self-cultivation to women, can also relieve the uncomfortable feeling of lumbar shoulder and neck caused by long sitting time, thus attracting a large number of urban white-collar workers to join the "stretch" army vigorously.

    Data show that Chinese Yoga

    market

    The current scale is about 40 billion yuan.

    In this field, there are many entrepreneurs who test water in addition to a group of APP video teaching, such as yoga lemons, daily yoga, Wake and so on, and many have chosen from the sports equipment market, such as those created by the former Olympic champion.

    Sports brand

    "Balanpie balance", Keep, who has just completed the C round of financing, has also sold its own brand yoga mat.

    The reason behind it is not difficult to understand. According to the State Sports General Administration, current sports goods occupy 79% of the total value of sports industry, while the ceiling is the highest, while sports services account for only 21%.

    Samyama was founded in 14 years.

    Yoga suit

    The founder of the brand, Chen Hongjun, is a senior yoga enthusiast who has studied architecture for 12 years.

    He told reporters that the group of yoga practitioners in China has less than 30% wearing yoga clothing, and is still in the stage of further education.

    On the market, yoga suits that look good and nice are expensive, such as Lululemon, a pair of tight pants, which cost 920 yuan at Tmall.

    Therefore, the strategy of samyama is to use less expensive prices to reduce the threshold of consumers' purchase and cultivate the market. The unit price of the product is 200-300 yuan.

    In terms of supply chain, samyama has found large suppliers of fabrics such as Lululemon and Nike.

    Chen Hongjun said that because of the complexity of yoghurt fabrics, the best way to make good products is to make Nike, UNIQLO and HM a large supply chain, but these big factories basically do not receive small orders.

    Samyama's solution is to concentrate orders on 1-2 factories, and the other is "less quantity, more money", and there is no shortcut.

    But after all, the Yoga suit is limited by the scene, and the crowd is too small. Will its ceiling be low?

    Chen Hongjun doesn't think so. In his view, Lululemon's success is in making subversive products: when everyone thinks that Yoga suits are knickers, the first one is the introduction of tights and a fashion trend for sportswear.

    Nowadays, yoga Bottomwear in the United States has replaced jeans as the most popular fashion.

    "Our team is also developing new products, such as Tai Chi Yoga suits for travel.

    The purpose is to integrate Yoga Culture into life, and in the future there may be an opportunity to replace the so-called casual wear in the female market.

    Chen Hongjun said.

    According to the data: at present, SKU of samyama is around 300, with an average of 20 new monthly launches.

    In terms of sales channels, the brand has entered the Zambia platform in 14 years, and has been on the line of Tmall and vip.com in 15 years. The brand is expected to sell 60 million this year, and 70% of them are from Tmall and vip.com.

    The samyama team is located in Guangzhou, with a scale of 40 people, including 6-7 design teams.

    The upsurge of consumption upgrading + the national sports movement has led to the emergence of a number of new Internet sports brands.

    • Related reading

    Samyama Makes Yoga A Popular Sport.

    Leisure clothes
    |
    2016/8/29 15:06:00
    39

    The Clothes Of Tucao UNIQLO Are Ugly. Check Out The Money That UNIQLO Is Worth Buying.

    Leisure clothes
    |
    2016/8/25 10:15:00
    271

    What Does Fast Fashion Brand Rely On?

    Leisure clothes
    |
    2016/8/24 9:08:00
    31

    China Women'S Volleyball Rio Won Bright Dairy Industry, "Bet On Treasure" Stock Prices Rose

    Leisure clothes
    |
    2016/8/23 9:51:00
    73

    Semir Helps G20 Summit Volunteers Wear Costumes

    Leisure clothes
    |
    2016/8/22 15:32:00
    90
    Read the next article

    The "Big King" Of Shoes And Lantern Circles Needs Those Elements Successfully.

    The factory's pass rate of each shoe lamp is kept above 99%. Even if a pair of shoes is more expensive than other manufacturers, many customers prefer to shine. Now we are already designated suppliers of several foreign brands.

    主站蜘蛛池模板: 国产亚洲人成在线影院| 992tv成人影院| 色九月亚洲综合网| 日韩一级在线播放| 国产高潮国产高潮久久久| 亚洲视频在线不卡| a在线观看免费| 美国美女一级毛片免费全| 欧美一区视频在线| 在线观看国产三级| 亚洲精品无码乱码成人| 一级特黄aaa大片在线观看| 青青草成人影院| 日本一卡2卡3卡4卡无卡免费| 国产乱子伦精品视频| 中文日韩亚洲欧美制服| 美女私密无遮挡网站视频| 日韩卡一卡2卡3卡4| 国产精品亚洲а∨无码播放不卡 | 伊人久久大香网| 99精品国产高清一区二区麻豆| 美女把尿口扒开让男人添| 成人亚洲欧美日韩在线观看| 国产免费av片在线播放| 久久99精品久久久久久综合| 黄色软件视频大全免费下载| 欧美成人精品第一区二区三区| 国产精品2020在线看亚瑟| 久久精品成人无码观看56| 亚洲国产精品综合久久20| 欧美性色欧美a在线观看| 国产欧美日韩综合精品一区二区| 亚洲成a人片在线观看中文| 99国产欧美久久久精品蜜芽| 欧美日韩国产精品自在自线| 国产成人精品免费视频大全| 亚洲aaa视频| 欧美另类xxx| 无套内射无矿码免费看黄| 免费人成在线观看网站品爱网| 一本色道久久88—综合亚洲精品|