Star Trek 3 Is On The Way To Alibaba.

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As one of the investors of the film, Alibaba Entertainment Group's entertainment treasure has launched more than 300 derivatives of Star Trek 3: beyond the stars.

Taobao's public chips, Juhuasuan, Chao Dian street and other platforms have been launched online, and search for "Star Trek" in Taobao's intelligent search.

In September 13th, there will be more than 100 "Star Trek" derivatives around Juhuasuan, and online fans interactive activities. Fans will have the opportunity to get spike gifts around the interstellar area. In addition, 500 thousand Star Trek viewing discount fund will be distributed free of charge.

It is understood that in April this year, Ali pictures received Paramount's official authorization to design, develop and sell "Star Trek" Greater China derivatives.

In order to commemorate Star Trek 50th anniversary, Ali film combines with the IP attribute of Star Trek, starting from category planning and about 30 businesses on Alibaba platform, it has launched 300 kinds of peripherals, such as home appliances, intelligent technology, digital 3C, clothing, jewelry, accessories, food and other categories. Among them, high-end derivatives are mainly intelligent technology such as Meizu and nuts.

Alibaba pictures revealed the first batch of participants.

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For example, Yun Ma intelligent electric vehicle has been successfully raised by 2 million 500 thousand of the total number of people, with a project reaching rate of 2381%. The black and white game mouse and keyboard have successfully reached 1 million.

Besides the derivatives designed by Ali pictures, authorized brands include CASIO and Meizu mobile phones.

Magic box, nut projector, puppy appliance, traditional brand Yangcheng Lake hairy crabs and so on. The domestic sharing economic platform "pig" combines the star trek of Ali pictures with its own set of Beijing quadrangles, and designs a truly accessible theme accommodation.

Yu Wei, vice president of Alibaba pictures and general manager of entertainment treasure, said that the domestic derivatives market is in a state of great potential and needs to be developed. But the general market problem is that the cycle is long, the quality is poor, the process is cumbersome and the sales channels are tight, which will lead to the frustration of derivatives sales.

"We shortened the period from authorisation to online for a derivative business from 6 to 8 months to 4 months, which ensured that the sale of IP would be completed during the period of continuous heat."

According to Alibaba pictures, its derivatives team has set up a professional team to provide the whole industry chain service from authorized, design, production and sales to cooperative businesses.

With the popularity of the movie derivatives market, countless entrepreneurs and artists are attracted by the blue ocean of "home-made". But Wang Wuqiang, director of financing of Huaxing capital's venture capital and financing platform, "X", points out that the IP market and derivatives sales channels have been monopolized by giants, which is actually not blue ocean.

"At present, the IP owners in the market are basically made up of film and television companies, especially large scale film and television companies, whose market position has established a higher entry barrier for the industry, and the sales channels are basically concentrated in the comprehensive e-commerce platform such as Alibaba and Jingdong.

Wang Wuqiang said.

But he also believes that in the field of film derivatives, there is another opportunity for the "small business" Blue Ocean derivative third party operation market and small businesses. At present, the market has gradually emerged as a company that has the potential to become a leader in the industry.

In April this year, Ali's official flagship store officially opened in Tmall and Taobao.

In the entertainment business of Ali pictures, the disc 5 project has gained tens of millions of profits.

At present, entertainment treasure has reached an agreement on derivatives development and sales with paramount, twentieth Century FOS, Japanese rounded Valley productions, Wan Dai Nan Meng Gong entertainment and so on. In the future, it will further explore the derivatives industry around IP.