2017 New York Spring And Summer Fashion Week 6 Main Points

During the period from September 7th to September 15th in New York, 2017 New York spring and summer fashion week will be held in New York, and more than 100 brands will present their new works in this spring and summer fashion week.

Early this year,

Announcing the launch of a "buy and sell" mode, the discussion on its pros and cons became almost the whole year.

The issue that is being discussed is that every once in a while, there is a brand that announces joining the "watch buying" army.

In the upcoming spring and summer 2017 New York

In mid week, the practice of buying and selling will be tested.

At the same time, the traditional fashion season characteristics will be gradually weakened.

In addition, some brands announced the abolition of the show or changed to a static release, prompting the New York heavyweight led by Marc Jacobs.

They have adjusted the show time, even the show venue.

As a highly commercialized fashion capital of New York, young people's preferences are always quickly accepted, plus social media and KOL.

The role played during the period is more and more important, so that everyone can be "Fashion Editor".

Similarly, the star effect in fashion industry has never been so popular nowadays. The names of famous artists such as Beyonce, Rihanna and Kanye West are one of the important factors that constitute the explosive products.

From the beginning of this season, the brand will launch a large number of products with no obvious seasonal characteristics to meet the consumption needs of the whole world, and this means that more stacking styles will appear on the T stage, according to Lizzy Bowring, head of the T fashion forecasting Department of WGSN online fashion forecasting and trend analysis service provider.

"In the past, brands were showing six months later, and now they want to tell you very clearly what you should wear today and what you can buy today."

In response to this 2017 New York spring and summer women's wear week, we have listed several events of great concern. Although the future is not clear, the change is just around the corner.

The 1. is buying troops.

At 7 pm on September 7th, New York Tom Ford will release the 2016 autumn winter series, which is the first season product of the brand's buying and selling mode.

It is reported that the press conference is extremely strict in the number of media and does not allow on-site photo taking. Guests can buy new products immediately after the show.

Since Tom Ford relaunched the women's wear product line, it has undergone 180 changes in the show mode, from the private salon in the first season, to the show in London, to the celebrity night in Hollywood, under the Billy hills, and even to release the new series in MV form.

Now he chooses to buy or sell.

The positive attempt of brand, the marketing method of different ways of running shows, though it has triggered enough topics each time, has left people with a random sense of confusion.

Tommy Hilfiger will change his show into a shopping spot this time. 50% of the invitations will be left to the insiders and 50% of the places will be left to the real consumers.

At the same time, the brand and network red supermodel Gigi Hadid's joint series will also be released at the same time.

MADE will launch an exhibition space with guerrilla properties during the 2017 spring summer New York fashion week. Ordinary consumers will be able to buy the new brand design of their agents during the fashion week.

Fashion agency MADE will also plan a guerrilla store project during the fashion week. In this space mixed with art, video and music, the independent designer brand will be released in the form of fashion interpretation and static exhibition.

And will sell new products to the public on the last three days of fashion week.

In addition, Thakoon and Michael Kors have officially joined the brand buying team.

Ken Dowing, senior vice president and fashion director of Neiman Marcus department store, is an absolute champion of the buying and selling mode.

In the first half of the year, the American fashion association found that most people engaged in the wholesale and retail industry expressed support for the view of buying and selling in the fashion industry.

The senior buyers of several major chain stores in the United States hope that this mode can speed up the new time on the one hand, and on the other hand, the goods can be sold at full price as far as possible before the discount season.

To maintain consumer enthusiasm for shopping, while improving profit margins.

2. change the release time.

Diane von Furstenberg announced that the fashion show which was scheduled to be held at 10 a.m. on 11 may be changed to the morning of 10, and the first series, led by the new design director Jonathan Saunders, will be released in static form.

Similarly, Ralph Lauren also decided to change the press conference from No. 15 to No. 14 evening, plus Calvin Klein this time, using static display to release its 2017 spring and summer women's wear series, which led to the only official Marc on the last official day of the New York women's wear week.

Marc Jacobs, which usually holds a press conference on the last day at six p.m., therefore announces that it will advance to 2:00 p.m. and move the show's address from the old address, the Park Avenue Armory to the Hammerstein hall, which will also allow fashion editors and buyers to travel to London with plenty of time.

3.Derek Lam cancels show

Derek Lam, a Chinese designer, announced the cancellation of its 2017 spring and summer women's show and changed it to a static press conference at Greenwich Inn 14.

The new series has only 24 models, and only a handful of buyers and media are invited.

"Now this situation is full of murmur, and I'm not sure which direction the fashion will go.

Perhaps this is an opportunity for us to focus on the clothes themselves in a more concise way, "Lam revealed.

In fact, compared to the lengthy and crowded official schedule, the most realistic problem is the crisis of wholesale business originating from Derek Lam. However, its e-commerce has become the main selling channel of the brand.

We can redistribute the funding of the show and spend it on the website operation. Derek Lam thinks this is a very wise and inevitable choice. "The rapid growth of online business can stimulate us to create more assets for the website".

4.CFDA promulgates new regulations to protect the interests of colored models

The American Fashion Association (CFDA) issued a "health promotion letter" before the start of the New York women's wear week, asking every model broker company and brand to choose colored models for trial wear.

The model industry has always been beset by racial problems.

Many fashion brands have indirect discrimination against non white models in the show.

On the eve of its fourth edition of the Yeezy conference, Kanye West released Twitter's model requisition notice on the Internet, which is "multiracial women only (only needs half blood women"), and asked them to keep their faces.

But a black woman expressed her dissatisfaction with the dress by saying "they want black features not black girls (they want black characters, not pure black women)" on their bodies.

She thinks that Kanye West has sent an erroneous message that only when blacks are mixed with other skin colors, is it beautiful.

The incident sparked controversy on Tumblr and Instagram.

5. Chinese designers emerge

In the New York women's wear week this week, the proportion of Chinese American designers has also reached a record high.

In addition to the fixed Vivienne Tam, Vera Wang, Anna Sui, Alaxander Wang, Derek Lam and Jason Jason, the new brand designers will also appear in New York.

6. further involvement of digital media and social media

Google will start this season fashion week and launch a new project called "Fashion Week on Google".

This project will first serve the 2017 spring and summer New York women's wear week. Users only need to input the brands that need to be understood on the front page of Google. Google will automatically provide graphic information about brand show, front row guests, show analysis and so on.

And the brand that participates in buying and selling is also able to enable consumers to purchase after search.

Meanwhile, the US version of Harper 's Bazaar and Marie Claire have also been setting up an exclusive platform to report the new fashion week more quickly and conveniently.

With regard to how to allocate two social media using Instagram and Snapchat, the US version VOGUE.com recommends that users can record some more beautiful pictures with Instagram, such as the dress details of models, the fashionable people in the street or the interesting show scenes, while Snapchat should record some interesting dynamic pictures, such as dialogue interviews, the curtain call at the end of the fashion show, and maximize the use of the functions of different social media.