The Only Way To Develop Garment Industry: +O2O Mode
The development of traditional clothing industry and industry pain points
Back in 2015, the traditional clothing industry came down.
clothing
Store rental costs rise, inventory backlog, retail prices drop again and again, resulting in a decline in profits, and by the impact of the electricity supplier, clothing prices are also naked in front of consumers, resulting in less store traffic, declining performance, so that service retail outlets seriously shrink, product homogenization is serious, fierce competition in the market, and other reasons, resulting in traditional clothing industry miserable, bankruptcy and bankruptcy of small and medium-sized clothing enterprises countless.
Faced with some embarrassment, the pformation and upgrading of traditional garment industry is imminent.
tradition
Garment industry
Because of low information and slow electric shock, most enterprises are still unable to come out from the traditional business model. According to the statistics of authoritative data, most traditional clothing enterprises have not done it.
Online retailers
It is even more difficult to use the Internet for sale. At this stage, it is impossible to get rid of the pressure of market rent.
+O2O mode to break the deadlock in garment industry
So for
Garment industry
What is needed most at present is a complete and simple sales management system.
And Micronet micro network WeChat mall sub Commission mode +O2O mode, just can break the current garment industry stalemate.
Promoting small and medium-sized enterprises to enter the electricity supplier quickly will greatly reduce the huge funds needed by small and medium-sized enterprises to build an electronic business platform.
There are many people who do not know much about the sub Commission mode and the O2O mode. Here is a little bit to help you get a deeper understanding of how the 2 modes operate.
We take
Garment industry
For entry,
Traditional clothing
The distribution mode of the industry is compared with the current sub Commission mode.
In the past, the distribution form of clothing micro dealers was to distribute products through such a long way, such as manufacturers, general distributors wholesalers, retailers and consumers.
Because of the long channel, the supply is out of joint, the information can not be synchronized, and the stability of the supply is poor, which directly affects consumers' shopping experience.
Natural customer adhesion is not high, and customer churn is serious.
The Micronet micro network sub Commission mode +O2O mode can break this deadlock.
Sub Commission mode +O2O mode: when we split the commission business and O2O mode to land.
clothing
On the shop, you will find
clothing
The economy of the store will also be improved.
If customers feel satisfied with the quality and style of their products when they are spending on WeChat platform, they can promote the products through the commended recommendation system, allowing customers to clearly see your product categories and directly attract customers to improve the order efficiency of customers.
After that, there are customers directly in the link to trade, and then forward.
So that customers can also become salesmen, get sales gold.
More potential customers are excavated for products and sales volume is increased.
The organic combination of these two modes can greatly improve the efficiency of clothing stores.
meanwhile
WeChat mall
There are many ports and various payment methods, including Alipay, fortune, UnionPay, cash on delivery and other payment methods, which greatly improves customer adhesion and increases sales enthusiasm.
The current clothing market is awkward. Physical sales and online sales are competing. In fact, combining O2O online and offline can create a direct solution to the two party problem.
The first is to solve the problem of entity marketing publicity, and the two is to solve the problem of online marketing.
Micronet microgrid has brought customers closer.
Internet
As well as the distance between the Internet and the physical store, the functions of the two sides are all gathered together through the big net of the Internet.
And the information gathering and sharing function of WeChat mall is very strong.
Internet
The micro distributor must abandon the traditional distribution mode and adopt the +O2O mode with split support mode.
Under the current challenges, the +O2O mode of Micronet micro network has become a necessary platform for the new generation Internet sales.
Let the new mode of China's retail industry continue to grow and expand in the Chinese market, breaking through the embarrassing situation and occupying the market.
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