How To Lead The New Situation Of Shoes And Clothing Brand Terminal
In recent years, as the first interactive platform based on 3D data of human body, follow type is the first line.
Shoes and clothing brand
The 3D foot scanner system service provider developed by the company has gained the popularity of domestic shoes and clothing such as XTEP, Qipai and AOKANG, as well as tide brands like heyday and Spenco.
The store with three-dimensional foot scanner has been upgraded significantly. It is no longer limited to selling goods. It has become a well experienced "experiential shop".
And, for different categories of shoe stores,
Follow type
Different solutions are provided.
In addition to size matching and intelligent recommendation, casual style can be used for fashion matching of shoes for men and women. It can extend health management system for sports shoes category and track children's growth path for children's shoes category.
And customized stores can also achieve business mode changes through the follow up mode. Users can customize and pfer the collected body data to the manufacturer, directly shipped by the manufacturer, completing the closed loop under the online and offline.
The left and right bow also comes through a software system of 200 thousand, which integrates WeChat version 3D data report, personalized shoe recommendation system, size intelligent matching system, WeChat terminal shopping mall and automatic last type modification system.
The conversion of 3D data into shoe and garment model and last type data can be directly applied to production and processing, and labor costs naturally drop.
Only let
Shoes and clothing
The boss is uncertain about the fact that they are still worried about price when they are in pition. Although the price of the scanner has been reduced to 1/10 of the same products abroad, its high value of 76000 yuan would be a great investment if it wants to spread out in every store.
Plus 200 thousand of the software system, which nearly 300 thousand of the cost, often discouraging.
"As long as the rent of 3000 yuan per month for two years to pform property rights.
In addition, we gamble on a data gain: as long as the group is full 36000 yuan a year, and collect 3000 human data, the real right is directly converted! "Lin Zhiming introduced their" rent purchase "mode, and frankly said," I have never seen any equipment sold in this mode for more than ten years in the shoe and garment industry. "
In the first test of water activities, the effect of this model is surprisingly good. Lin Zhi Ming constantly sent out the war bulletin through WeChat. Many of the customers who just missed the door had dozens of orders, and only half an hour later they reached the expectation of the activity and ended there.
"Because our customers are well aware of the value here," Lin Zhiming said.
"Follow type and be willing to assist."
brand
Do three things.
One is to solve the most difficult and the most efficient volume and precision problems; the two is to solve the most automated data pfer problem; the three is to solve the cost problem that has plagued the industry for a long time. Efficiency, cost and information automation are the most urgent problems in the pformation of shoes and clothing brand enterprises.
"3000 yuan rent, now a guide member's salary is higher than it, the sense of experience is not so good."
Lin Zhiming laughs.
It is foreseeable that when the shopping threshold is lowered, the products that follow will be more convenient to enter the terminal of shoes and clothing brands.
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