Nate'S Ten Wise Things, Let Nike Value 100 Billion

Phil Nate, chairman and co-founder of the board of directors, recently announced retirement in 2016.

How did he develop Nike into the world's most valuable sports brand from selling shoes in the trunk of cars?

Nike announced yesterday that the 77 year old Phil knight, chairman and co founder of Nike's board of directors, will resign as chairman of the board next year.

Nate was a middle distance runner when he was a college student. In 1964, knight and University of Oregon coach Bill Povo Man established the predecessor of Nike, the blue ribbon sports company.

By 1969, shoe sales were getting better and better, so Knight resigned from his full-time job in Accountancy and began to devote himself to his shoe company.

In 1971, the blue ribbon sport was renamed Nike, which came from the goddess of victory in Greek mythology. At the same time, he spent $35 to design the hook that was later known to the world.

Knight led Nike, has a very keen market sense of smell, constantly introducing new products that lead the movement and fashion trend, plus a series of star athletes such as Michael Jordan, tiger Woods and so on, and Nike's business is expanding.

"Hook" logo has gradually become the most famous logo in the world.

According to the data, Knight ranked twenty-second in the United States with 24 billion 300 million dollars.

Under his leadership, Nike, the main player in sports shoes and sportswear, has a market value of over $100 billion.

Knight has recommended incumbent CEO Mark Parker to take over as chairman of the board of directors, who has served as CEO of the company since 2006.

As of December 31, 2014, knight had a 16.26% stake in Nike.

He will pfer most of these shares, which is about 15% of Nike's ordinary share capital, to $128 million, and pfer to another company, Swoosh.

"For me, Nike is more than just a company - it's integrated into my lifelong passion," Knight said in a statement.

In the past fifty years,

On the way to Nike sports empire.

1, the birth of Nike

Nike was born in 1964 and was jointly founded by knight and Bill.

Bowman is a track and field coach, and Nate is a middle distance runner of University of Oregon, in fact, he belongs to mentorship.

The two people started with 1200 dollars. The original name of the company was blue ribbon sports, which was the dealer of the Japanese sports shoes brand tigers in the United States.

2. Design hook logo

In 1971, Knight spent $35, using the hook logo of a student at Portland State University, a student named Caroline Davidson (Carolyn Davidson). Later, the logo was well known worldwide.

Then Knight gave the designer a market share of $640 thousand.

3, employ Mark Parker

In 1979, Nike hired Mark Parker as the designer of shoes.

In 2006, Knight appointed Mark Parker as CEO.

"Mark's achievements in promoting creativity, innovation and growth are obvious to all," Knight said.

He is an experienced and excellent manager who plays an important role in building a strong Nike brand today.

Before becoming CEO, Parke worked in different departments of Nike, such as product design, R & D, marketing and brand management.

His vision is widely recognized in the Nike Air franchise business and many other leading product design and performance innovations in the industry.

In 1980, Nike's market share in the United States surpassed Adidas and went public in the same year. Nike issued $24 million worth of shares at a price of $11 per share.

5. Introduce Air Jordan signature

In 1984, Nike signed a contract with Jordan and launched its Air Jordan signature sneakers.

Until now, although Jordan has retired, Jordan's signature sneakers are still popular among young people all over the world. He gets $60 million from Nike every year, still far ahead of James, Kobe and Durant.

In 2013, sales of Jordan's brand shoes reached US $2 billion 250 million in the US, and sales increased by 11% over 2012. The total sales volume of this brand is US $26 billion.

6. Launch Just Do It

In 1988, W+K used Just Do It for the first time in the TV advertisement "Walt Stack" created by Nike. The advertisement was starred by a 80 year old running icon, Waters Tank, who ran across Golden Gate Bridge.

Now, this slogan is like Nike's hook logo.

From 80s to 90s, Knight began to invest heavily in Star packaging and advertising marketing.

The battle between Nike and Reebok lasted more than thirty years.

In 1987, Reebok surpassed Nike, which was caught up in a hard chase.

Ultimately relying on its product line and marketing strategy, coupled with Superstar Michael Jordan's drive, Nike regained the upper hand.

In 1989, sales surpassed Reebok in one go.

8. Use Beatles songs for the first time.

In 1987, Nike launched ads for Air Max sneakers, and the Beatles' Revolution (revolution) was selected as the first time in the history of TV commercials.

9, the acquisition of "big brother" CONVERSE

In 2003, Nike announced that it would buy CONVERSE bankrupt for $350 million.

Founded in 1908 by Mr. Converse, CONVERSE has become the largest selling brand in the United States and the world since 50s.

In 60s, CONVERSE occupied 90% of the basketball shoe market in the United States, but after entering 80s, CONVERSE gradually declined.

However, CONVERSE's unique retro literary style is difficult for other brands to follow. After the acquisition, CONVERSE has become a potential growth factor for Nike.

In the February 28, 2015 earnings report, CONVERSE's revenue reached $538 million, an increase of 28% over the same period last year.

10. The market value exceeds US $100 billion.

Nike's net profit increased by 22% to 3 billion 270 million dollars in the fiscal year ending May 2016, and its revenue grew 10% to 30 billion 600 million dollars.

At present, Nike's market capitalization has exceeded 100 billion US dollars.