Du Yanbing: What Are The Core Specific Operations Of Consumer Centered Change?

Du Yanbing, Deputy Secretary General of China Apparel Association

from

The Thirteenth International Forum on China's manufacturing industry sponsored by the League of nations and Tianjin Municipal Science and Technology Commission was held in Tianjin, China.

(12.720, 0.40, 3.25%) Du Yanbing, Deputy Secretary General of the association, attended and delivered a speech.

Du Yanbing pointed out that in recent years, like all manufacturing industries, with the new economic normal situation, the original advantages of the garment industry have gradually subsided, and the industrial technological advantage has been weakening. The new round of economic development has brought great changes and challenges to the industry.

"Almost all of our enterprises are private enterprises, so we feel keenly.

The pressure has also opened the path of adjustment, pformation and upgrading earlier.

The core of change is centered on consumers, that is, customized production according to the needs of consumers, so as to provide diversified and personalized consumption demand.

What is the specific operation? Du Yanbing said, first of all, the China clothing association will "China's clothing manufacturing 2020 advance plan", from the intellectualization of equipment to speed up the pformation and upgrading of the current manufacturing technology and technology system.

Second, we must have market orientation, so the so-called market orientation must put the enterprises in a dominant position.

From the specific implementation of scale customization, Du Yanbing said that these two abilities are essential: because it is produced on demand, and accurately acquiring user needs is essential, and agile product design for mass customization is essential.

In addition, the raw material of clothing is soft material, which poses a great challenge to intelligent production. It may require a series of standards to form a standard system to guide.