The Second China Men'S Wear Summit Forum Was Successfully Held.

In October 20, 2016,

At the pan Pacific Hotel in Ningbo, the Chinese men's wear forum, based on the innovation of the supply side, invites industry experts and entrepreneurs to explore how to take the changes and needs of the times as a breakthrough in the new normal, take culture and innovation as the carrier, and use modern technology as the means.

The breakthrough of industry will promote the pformation and development of men's clothing industry.

The second China Men's wear Summit Forum

Sponsored by the people's government and China clothing association, the China Garment Association's men's wear Specialized Committee, China Textile Information Center, the China Textile Industry Federation's social responsibility office, the China Textile Magazine Association and the Ningbo China Expo exhibition company have invited various experts and scholars from all over the country to discuss some problems encountered in the development of men's clothing enterprises and brands, and how to make a correct judgement of the industrial development status or ecology in today's industry, and make new judgments on the development of men's clothing industry and men's wear brands in the new economic and social changes, so as to provide relative inspiration and reference.

The world clothing shoes and hats net participated in the whole process, bringing you detailed related reports.

The leaders and guests present are Sun Ruizhe, director of the China Textile Industry Federation, Gao Yanmin, director of the consumer products division of the Ministry of industry and commerce, vice chairman of the China Textile Industry Federation, Chen Dapeng, vice president of the China clothing association, Chen Zhongzhao, deputy director of the Ningbo Municipal People's government, Chen Bingrong, deputy director of Ningbo economic and Information Commission, Song Dajun, director of the economic and Policy Research Center of the Chinese Academy of Social Sciences, CEO, Gao Yanmin, China Council of clothing experts, committee member of the China clothing association, Donghua University, Professor Wen Li Sheng of Donghua University, vice general manager of Limited by Share Ltd, director general of Limited by Share Ltd, Zhang Ting, general manager of YOUNGOR apparel Holdings Limited, general manager Hu Gang Gao.

Mr. Chen Zhongzhao, vice mayor of Ningbo Municipal People's government, delivered a speech.

First of all, Mr. Chen Zhongzhao, vice mayor of Ningbo Municipal People's government, delivered a speech.

He thanked everyone for their concern and support for Ningbo's social development for a long time.

Ningbo is pushing forward the construction of the first "China made 2025" pilot demonstration city throughout the year, vigorously promoting the structural reform of the supply side, deepening the implementation of the national three products strategy, accelerating the pformation of the garment industry to networking, intelligent green and flexible pformation, realizing the pformation and upgrading of the garment industry's innovation and development, and jointly exploring the opportunities and challenges faced by the garment industry, and combing the new way of the development of men's clothing industry under the new normal.

Mr. Gao Yanmin, director of the consumer goods division of the Ministry of industry and commerce, delivered a speech.

Gao Yanmin, director of the consumer products division of the Ministry of industry and commerce, discussed with everyone about clothing.

He stressed that the expansion of domestic demand in Ningbo has been greatly improved. We must establish self-confidence and firmly grasp the opportunities for the development of the garment industry, increase varieties, improve quality and create brand, and win the recognition of consumers.

The automation service in the front end of the Internet exploration, which is really close to consumers, brings many new markets and new hope for our clothing development.

Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, said that at the exhibition, enterprises are enjoying great progress in product innovation, technological innovation, mode innovation and service innovation.

He believes that in the structural reform of the state supply side, three products strategy driven pformation and upgrading is also very fast, but also shows the vitality and vitality of this industry.

There are many clothing categories in Ningbo. Children's clothing and women's clothing are developing very fast. But the core is to explore some new problems that the industry has encountered in the new development period, and do some communication with everyone on the basis of their own experience in innovation practice.

Guo Kesha, director of the center for economic policy research of the Chinese Academy of Social Sciences, described three aspects of the international economic situation, the trend of domestic economy and the orientation of macroeconomic policies.

An analysis of the possible turbulence of the whole world economy in the future will be unoptimistic about the market prospect of the clothing in the future. While our country's economy is growing at a high speed, the structural problems are also accumulating, and the economy is unbalanced. The contradiction in the coming years is very serious, that is, the contradiction between the short term and the long term. This contradiction will restrict the development process in the next few years. In the process of stabilizing the economy, we should seize the opportunity and deepen the reform of the supply side structure. The most important reform is to deepen the reform of state-owned enterprises and create favorable space for private enterprises and private capital. We must deepen the financial reform to create a favorable development environment for the real economy.

Excellent international brand Cci Capital Ltd CEO Yang Da Yun tells the layout of the industry.

Yang Dayun, CEO of Cci Capital Ltd, said that there are some macroeconomic problems and economic problems. Enterprises themselves can only understand and adapt. In the process, we need to change their business models.

Customer value and demand innovation; breakthrough model; cost revolutionary reduction; control and pricing power; the ability of industrial layout.

Wen Lisheng, expert committee member of China clothing association, and professor of Donghua University, explained intelligently.

Wen Lisheng, a member of the China Garment Association's expert committee and professor of Donghua University, tells about several manufacturing modes experienced by various enterprises of clothing: lean manufacturing mode, namely, TOYOTA's management mode; agile manufacturing, network manufacturing, virtual manufacturing, computer collaborative manufacturing, green manufacturing, intelligent manufacturing.

Relative to the four heights, we should grasp four extensions. First, we should grasp the extension of enterprise informatization; two, we should grasp the extension of networking; three, we should grasp the extension of automation; four, we should grasp the extension of customization.

The four extension must be intellectualization.

Xu Qinghua, director and deputy general manager of Limited by Share Ltd, explaining product positioning

Xu Qinghua, director and deputy general manager of Hai Lan's home Limited by Share Ltd, reported the practice and ideas of Hai Lan's home in the retail channel.

The brand of Hai Lan home should be said to have become a genuine Chinese menswear national brand. In the face of the new retail trend of the whole channel operation, Hai Lan's home will focus on the precise product positioning, the establishment of big data information system, and the integration of various marketing means to carry out precise marketing, enhance the sense of experience and service quality of the store.

Zhang Ting, chief executive of Yiwen enterprise group, believes that brand is a life attitude and value proposition. It also tells the company's three kinds of wisdom, three mindsets and three abilities.

He also expressed a series of examples of the company's development of the Internet, and the four e-business platforms are also in operation, and the demand for assembly is becoming more and more pparent.

Finally, Hu Ganggao, general manager of YOUNGOR fashion Holdings Limited, tells how YOUNGOR focuses on the present and makes personalized customization in the face of the same predicament.

In terms of brand strategy, we should establish a customer centered format system, pform from production and operation to brand operation oriented enterprises, create international brands based on these directions, and make them into a century old enterprise.